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Quarterly Beverage Tracker Second Quarter 2015: Bulgaria

  • August 2015
  • 26 pages
  • GlobalData
Report ID: 3260737

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Summary
The hotter weather increased the consumption of soft drinks after two particularly bad summers. Beer and Cider both increased along with FABs due to an ease in illegal production and the warmer weather. The economic situation has improved, giving a rise to income levels and therefore a rise in consumer consumption. PL products are on the rise in some categories as supermarkets with higher dedicated shelf space continue to expand, such as Lidl and Kaufland.

Key Findings
- Dairy drinks on the whole were up, with only white milk continuing its slow decline

- Fruit powders experienced a huge decrease as JNSD started to take its share in consumers

- Carbonates and packaged water both saw an increase in volume, boosting the soft drinks market

- The better weather conditions slowed the demand for hot drinks, though it is expected to increase again as the weather cools

Synopsis
Canadean's Bulgaria Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Bulgaria beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Bulgaria to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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