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Quarterly Beverage Tracker Second Quarter 2015: Belarus

  • August 2015
  • -
  • GlobalData
  • -
  • 28 pages

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Summary
The economy has continued to decline, with the drop in exports to Russia being the main driver. New markets have been found with Asia and Oceania. Belarus and Ukraine have decided to use the Ukrainian national currency for trade instead of the Euro or the US Dollar, as it was before.

Key Findings
- Cola carbonates have continued to increase as they are reasonably priced and high in volume

- 14 milk producers have started exporting to China in the past quarter

- Consumption has declined in most sectors with energy drinks, iced/rtd drinks and dairy being the only categories to show growth

- The government wants the shares of domestic products restored, putting pressure on retailers

Synopsis
Canadean's Belarus Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Belarus beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Belarus to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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ref:plp2015

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