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Quarterly Beverage Tracker Second Quarter 2015: Spain

  • August 2015
  • -
  • GlobalData
  • -
  • 34 pages

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Summary
A positive economic outlook combined with warm temperatures saw better consumer moods, and an increased consumer spend. These factors helped all commercial beverages to increase by 2% compared to 2014, with on-premise sales gaining in particular. Private Label products struggled to compete with branded price promotions leading them to perform below average in packaged water, beer and juice; however they were able to perform above average in iced/rtd, sports and energy drinks by introducing multi-serve PET bottles.

Key Findings
- Improved consumer confidence and steady signs of economic recovery led to an increase in spending

- Complementary products are sharing leading umbrella brands as a way to counteract to PL products

- Strong upsizing in energy drinks (150cl PET bottle) and packaged water (800cl PET bottle) contributed to registering increases when comparing with previous year

- Warm temperatures in Q2-15 helped consumption

Synopsis
Canadean's Spain Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Spain to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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ref:plp2015

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