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Quarterly Beverage Tracker Second Quarter 2015: Hungary

  • August 2015
  • -
  • GlobalData
  • -
  • 34 pages

Summary

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Summary
GDP is set to increase this year with a slight decrease in the unemployment rate, leading to an increase in overall beverage consumption, particularly sports drinks and cider. However, temperatures were average within the quarter, curbing the growth of beverage consumption.

Key Findings
- Plant Bottle has become the future for food packaging

- PL packaged water holds the biggest market share, with flavoured carbonated water having high volumes

- Fruit powders suffer double digit decline

- Low calorie cola carbonates perform well as a result of successful marketing campaigns

- Traditional Hungarian flavours reintroduced to carbonates aids growth

Synopsis
Canadean's Hungary Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Hungary beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Hungary to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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Related Market Segments :

Beverage
Soft Drink

ref:plp2015

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