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Quarterly Beverage Tracker Second Quarter 2015: Latvia

  • August 2015
  • -
  • GlobalData
  • -
  • 30 pages

Summary

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Summary
An improving economic situation has seen a good overall growth for the beverage industry. Unemployment has also decreased but youth unemployment was the only change in this quarter, with a decline. Soft drinks consumption has slowed down as the weather was colder than usual. The price of alcohol fell, whereas the rest of the industry saw an increase in prices.

Key Findings
- The Latvian milk price has decreased due to the Russian embargo on EU products

- PL soft drinks have underperformed compared to the rest of the market

- The ability to spend more money has led people to buy higher priced brands

- Proposed changes in law could see energy drink consumption by minors banned

Synopsis
Canadean's Latvia Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Latvia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Latvia to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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