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Quarterly Beverage Tracker Second Quarter 2015: Macedonia

  • August 2015
  • -
  • GlobalData
  • -
  • 24 pages

Summary

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Summary
The Macedonian economy experienced a continued reduction in unemployment as well as an increase in GDP. The positive economic outlook combined with the warm weather drove growth in most categories compared to Q2-14. PL products enjoyed the biggest gains as consumers reverted to them in light of an increasing consumer price index.

Key Findings
- Warmer weather aided consumption

- GDP is set to grow by 3.8% for 2015, lower than previous years, however still positive

- Overall most soft drinks categories saw a rise in the last quarter

- The only categories not to experience growth were fruit powders, white milk and flavored milk

Synopsis
Canadean's Macedonia Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Macedonia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Macedonia to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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