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Quarterly Beverage Tracker Second Quarter 2015: Mexico

  • August 2015
  • 26 pages
  • GlobalData
Report ID: 3260760

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Summary
GDP has been adjusted downwards after the economy recovered slower than expected. The recent devaluation of the peso will push up the price of imports and production. A rainy quarter has led to a decrease in the number of beverage sales.

Key Findings
- Price promotions on Powerade and Gatorade have seen the sales of sport drinks increase

- Starbucks recovered in large modern retail pushing up iced/rtd coffee

- Convenience stores distribution and price promotions have boosted the sales of energy drinks. Vive 100 continued to gain shares

- White milk was boosted by sales in the traditional retail channel

Synopsis
Canadean's Mexico Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Mexico beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Mexico to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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