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Quarterly Beverage Tracker Second Quarter 2015: Romania

  • August 2015
  • -
  • GlobalData
  • -
  • 32 pages

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Summary
A higher consumer confidence and better weather helped the rise in beverage consumption. Market participants are worried about the possible effects of the Grexit and the tense situation in Ukraine. VAT also decreased this quarter from 24% to 9% for food products and non-alcoholic drinks, which will lead to a decrease in retail prices for many products.

Key Findings
- Draught beer sold in Horeca comes under the new VAT decrease

- Soft drinks and beer experienced an increase due to better weather

- As the price reduction favours premium products more carbonates have seen a marked rise

- An increased demand in quality variants has seen a rise in white milk

Synopsis
Canadean's Romania Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Romania beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Romania to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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