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Quarterly Beverage Tracker Second Quarter 2015: Russia

  • August 2015
  • -
  • GlobalData
  • -
  • 28 pages

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Summary
GDP performance for the year has been lowered and the decline is mainly due to a decrease in the export of commodities. Unemployment however continues to stay at around 5%. The sanctions imposed on Russia after its involvement in Ukraine are hindering growth. The extra rain in this quarter didn't help the negative trend that soft drinks are showing.

Key Findings
- An increase in retail prices has seen the demand for carbonates and JNSD fall

- Liquid dairy drinks fell after a reduction in sales of cultured dairy drinks and the diminishing purchasing power of the low income population

- Increased Ruble prices on imported drinks have seen most alcoholic drinks suffer a double digit decline

- Packaged water and iced/rtd tea drinks fell less significantly as their retail prices are less dependent on the Ruble

Synopsis
Canadean's Russia Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Russia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Russia to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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ref:plp2015

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