Table of Contents
Heated election campaigns in June have led to political deadlock in Turkey, leaving the economy performing shakily and the confidence of consumers and investors decreasing. Colder than average weather conditions have also had a negative effect on the soft drinks market. Food and drink prices have once again increased, which have had an additionally damaging effect on consumer spending.
- Carbonates continued their modest growth in Q2-2015
- Still drinks benefited from price increases for nectars and rising popularity of the limonata segment
- Iced/rtd tea drinks slowed down in growth compared to previous quarters
- Food and drink prices increased in Turkey once again
Canadean's Turkey Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:
- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories
- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our annual Q2 special focus update on the latest trends in Private Label soft drinks
Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Turkey beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Turkey to back your marketing initiatives
- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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