In 2009, the market for weight loss products and services was worth nearly $121 billion. BCC anticipates this market will expand at a compound annual growth rate (CAGR) of 2.2% during the forecast period, resulting in a projected market size of more than $134 billion in 2014.
Foods and beverages are the largest category in the ingested goods market. This segment was valued at nearly $79 billion in 2009. Food movements, growing sub-segments, and healthy eating trends should drive growth in this sector at a 2% compound annual growth rate (CAGR) to reach more than $86 billion by 2014.
Nutraceuticals are the second-largest product segment, after foods and beverages. Retail sales in 2009 topped $3.6 billion and are expected to grow at about a 1.4% compound annual growth rate (CAGR) through 2014 to reach $3.9 billion.
INTRODUCTION
STUDY GOALS AND OBJECTIVES
This study will determine the current status of the weight loss products and services market, assess its growth potential during the 5-year period from 2009 to 2014, and evaluate all its segments in terms of marketable products and services.
REASONS FOR DOING THE STUDY
As the number of overweight and obese individuals in the United States grows at epidemic rates, business opportunity abounds. While businesses addressing the needs of the overweight and obese will continue to find relevancy in traditional products and services, the weight loss market continues to evolve and benefit from innovation. This study shall analyze all of these trends through 2014.
SCOPE OF REPORT
In this report, the weight loss industry is defined, broadly, as the businesses for which significant revenue is generated by the claim of contributing to weight loss or fat loss. While the report includes categories traditionally considered part of the “weight loss industry,” such as weight loss centers and weight loss drugs, it also includes categories such as video games and liposuction. In other words, products and services that target, in whole or in part, weight or fat loss among the overweight and obese are included in this report.
This study incorporates four major industry categories related to the weight loss market: ingested goods, non-ingested goods, consumer services, and medical services. It analyzes each commercial and technological element as it relates to current market status and its impact on future markets. It presents forecasts of growth during the next 5 years. In addition, the dynamics of consumer behavior are analyzed as they relate to the weight loss market.
More specifically, this study incorporates the following industry segments: diet and low-calorie food and beverages; nutraceuticals; pharmaceuticals; equipment; electronic media; print media; weight loss centers and diet preparation; gyms, health clubs, and training; bariatric surgery; and lipectomy.
The report analyzes each commercial and technological element as it relates to current market status and its impact on future markets. It presents forecasts of growth during the next 5 years. In addition, the dynamics of consumer and patient behavior are analyzed as they relate to obesity and any possible methods that could be successful in treating it.
All of the analyses are presented in quantitative table and chart formats. Numerical relationships are related to more qualitative information to provide both measurable dimensions and insights into the causes and effects of behavior, technological, commercial, and governmental activity.
INTENDED AUDIENCE
This is a study of 10 industry segments and their prospects for achieving market growth and providing efficacious treatment for overweight and obesity.
BCC presents the industry’s economic environment, technological descriptions and issues, applications, market factors and potential. It projects sales of products and services through 2014.
Businesses dealing in the food and beverage, nutraceutical, pharmaceutical, equipment, electronic media, print media, cosmetics, weight loss centers, gym, health club, personal training, diet management, food preparation, corporate, medical guidance, lipectomy, and bariatric surgery sectors, within or related to the weight loss industry, shall find this study of interest.
More broadly, this report is of interest to companies, institutions, and researchers working within the weight loss space, including manufacturers, consumer service providers, medical service providers, wholesalers, retailers, technologists, government agencies, universities, students, journalists, and other concerned individuals and groups.
INFORMATION SOURCES
Through primary and secondary sources, BCC determined revenues received by businesses. Past, current, and projected revenue amounts are in present dollars at the manufacturer level (for products) or at the point of transaction (for services).
BCC interviewed approximately 100 individuals to obtain primary data for this study. Respondents were guaranteed nondisclosure of interview data to protect their identities. Respondents represented a variety of business levels in industry segments, trade and professional organizations, trade and professional publishers, university and science organizations, and various levels of government. A considerable amount of secondary data was obtained, largely via the Internet, from government, trade and professional organizations, universities, and others. Sources of numerical data are noted throughout the report.
ANALYST CREDENTIALS
Eric Santos has been a professional in the pharmaceutical, nutraceutical, and food/beverage industries for more than 10 years, in both manufacturing and strategy. He received his MBA from INSEAD and his BS in Chemical Engineering from the University of California at Berkeley.
Diet Food Industry in the United States
Chapter- 1: INTRODUCTION
STUDY GOALS AND OBJECTIVES 1
REASONS FOR DOING THE STUDY 1
SCOPE OF REPORT 1
INTENDED AUDIENCE 2
INFORMATION SOURCES 2
ANALYST CREDENTIALS 3
RELATED BCC REPORTS 3
BCC ONLINE SERVICES 3
DISCLAIMER 4
Chapter-2: SUMMARY
SUMMARY 5
SUMMARY (CONTINUED) 6
SUMMARY TABLE U.S. MARKET FOR WEIGHT LOSS PRODUCTS AND SERVICES, THROUGH 2014 ($ MILLIONS) 7
SUMMARY FIGURE U.S. MARKET FOR WEIGHT LOSS PRODUCTS AND SERVICES, 2007-2014 ($ MILLIONS) 7
Chapter-3: OVERVIEW
DEFINITIONS 8
TABLE 1 DEFINITIONS OF ADULT OBESITY AND OVERWEIGHT 8
EPIDEMIC PROPORTIONS: THE CURRENT EXTENT OF AMERICAN O/O 9
OVERWEIGHT AND OBESE ADULTS 9
TABLE 2 HISTORICAL PERCENTAGES OF OVERWEIGHT AND OBESE ADULTS, 1960–2006 10
FIGURE 1 HISTORICAL PERCENTAGES OF OVERWEIGHT AND OBESE ADULTS, 1960–2006 (%) 11
TABLE 3 OVERWEIGHT AND OBESE ADULTS SELF-REPORTING, 1995–2008 (%) 12
OVERWEIGHT AND OBESE CHILDREN AND ADOLESCENTS 13
TABLE 4 AMERICAN CHILDREN AND ADOLESCENTS WHO ARE OVERWEIGHT 1988–2006 (%) 13
FIGURE 2 AMERICAN CHILDREN AND ADOLESCENTS WHO ARE OVERWEIGHT, 1988-2006 (%) 13
TABLE 5 AMERICAN CHILDREN AGED 6–11 WHO ARE OVERWEIGHT, 1963–2004 (%) 14
FIGURE 3 AMERICAN CHILDREN AGES 6–11 WHO ARE OVERWEIGHT, 1963–2004 (%) 14
TABLE 6 HIGH SCHOOL STUDENTS WHO ARE OBESE AND OVERWEIGHT, 2009 (%) 15
TABLE 7 CHILDREN AND ADOLESCENTS WHO ARE OVERWEIGHT ACCORDING TO INCOME LEVEL, 1998–2006 (%) 15
WEIGHT LOSS HABITS IN HIGH SCHOOL 16
TABLE 8 HIGH SCHOOL STUDENTS’ WEIGHT LOSS DIETING RATES*, 2005–2009 (%) 16
TABLE 9 HIGH SCHOOL STUDENTS’ WEIGHT LOSS EXERCISE RATES*, 2005–2009 (%) 16
TABLE 10 HIGH SCHOOL STUDENTS’ RATE OF WEIGHT LOSS DIETING* BY GENDER, 2009 (%) 17
TABLE 11 HIGH SCHOOL STUDENTS’ RATE OF WEIGHT LOSS EXERCISE* BY GENDER, 2009 (%) 17
OVERWEIGHT AND OBESITY AND DISEASE 18
TABLE 12 U.S. RATE OF ADULT OBESITY AND OTHER DISEASES BY PLACE OF BIRTH, 1998–2003 (%) 18
Diabetes 19
TABLE 13 RATE OF DIABETES IN ADULTS 18 AND OLDER, 1997-2008 (%) 19
FIGURE 4 RATE OF DIABETES IN ADULTS 18 AND OLDER (%) 20
Cardiovascular Disease Risk Factors: High Blood Pressure and Cholesterol 20
Other Diseases and Conditions Associated with Overweight and Obesity 20
OVERWEIGHT, OBESITY AND A BRIEF HISTORY OF EATING AND MOVEMENT 21
THE LONG VIEW: EATING AND OBESITY THROUGH THE 20TH CENTURY 21
Eating in Postwar America and Beyond 22
Americans Eat More 22
TABLE 14 DAILY CALORIES PER CAPITA CONSUMED BY FOOD GROUP*, 1970–2008 (KILOCALORIES) 23
FIGURE 5 CALORIES CONSUMED BY FOOD GROUP*, 1970–2008 (KILOCALORIES) 24
Snacking and Eating Out 25
TABLE 15 SHARE OF FOOD CONSUMED AWAY FROM HOME VS. AT HOME, 1980–2008 (%) 25
FIGURE 6 FOOD CONSUMED AWAY FROM HOME VS. AT HOME, 1980–2008 (%) 26
Portions 26
DEMOGRAPHIC AND CULTURAL DRIVERS OF UNHEALTHY EATING 27
AMERICAN CULTURE OF EATING 27
LIFE, WORK, AND LEISURE 27
THE CHANGING FAMILY 28
WEALTH, EDUCATION, AND INCOME 28
PHYSICAL MOVEMENT: THE EFFECTS OF MECHANIZATION, SEDENTARY LIFESTYLES 29
Chapter-4: THE BUSINESS OF WEIGHT LOSS IN THE 20TH AND 21ST CENTURIES
THE BUSINESS OF WEIGHT LOSS IN THE 20TH AND 21ST CENTURIES 30
THE BUSINESS OF WEIGHT LOSS …(CONTINUED) 31
NUTRACEUTICALS: MULTIFUNCTIONAL PRODUCTS 32
MAJOR COMMERCIAL FUNCTIONAL APPROACHES TO WEIGHT CONTROL 32
PRODUCTS THAT REDUCE APPETITE 32
PRODUCTS THAT BURN FAT 33
PRODUCTS THAT PREVENT FAT DIGESTION 33
MEAL REPLACEMENTS 33
LOWER CALORIE FORMS OF FOODS AND BEVERAGES 33
INFLUENCES ON DEMAND 34
SOCIAL PRESSURE TO LOSE WEIGHT 34
CONSUMERS’ UNREALISTIC EXPECTATIONS 35
POPULARIZATION OF EXERCISE FOR WEIGHT LOSS 36
FOOD MOVEMENTS: ORGANIC, NATURAL, AND OTHERS 36
RESPONSIBILITY FOR THE OBESITY EPIDEMIC 37
PERSONAL RESPONSIBILITY 37
OBESITY POST UNIVERSAL HEALTH CARE 37
SOCIAL RESPONSIBILITY 38
Social Costs 39
Social Costs (Continued) 40
INFLUENCES ON SUPPLY 41
TECHNOLOGY EFFECTS 41
STRICTER ENFORCEMENT OF INDUSTRY PRACTICES 42
PRODUCT AND SERVICE SEGMENTS 43
MARKETS BY APPLICATION: THE WIDE NET 43
INDIVIDUALS WHO ARE SEVERELY OBESE 44
INDIVIDUALS WHO ARE OBESE 44
INDIVIDUALS WHO ARE OVERWEIGHT 44
INDIVIDUALS WHO ARE NOT OVERWEIGHT 45
INDIVIDUALS WITH DIABETES AND OTHER DISEASES 45
THE UNRELENTING DRIVE TO FIGHT OVERWEIGHT AND OBESITY 45
THE UNRELENTING DRIVE TO …(CONTINUED) 46
Chapter-5: WEIGHT LOSS MARKET PRODUCT AND SERVICE SEGMENTS
WEIGHT LOSS PRODUCTS 47
TABLE 16 U.S. MARKET FOR WEIGHT LOSS PRODUCTS BY SEGMENT, THROUGH 2014 ($ MILLIONS) 48
INGESTED GOODS 48
TABLE 17 U.S. MARKET FOR WEIGHT LOSS INGESTED GOODS BY SEGMENT, THROUGH 2014 ($ MILLIONS) 48
Foods and Beverages 48
TABLE 18 U.S. MANUFACTURER SALES FOR DIET FOODS AND BEVERAGES, THROUGH 2014 ($ MILLIONS) 49
Trends for All Foods and Beverages 49
Convenience 49
TABLE 19 RETAIL SALES OF FOOD: FOOD CONSUMED AT HOME VS. FOOD CONSUMED AWAY FROM HOME, 1980–2008 ($ MILLIONS) 50
FIGURE 7 RETAIL SALES OF FOOD: FOOD CONSUMED AT HOME VS. FOOD CONSUMED AWAY FROM HOME, 1980–2008 ($ MILLIONS) 50
Recession 51
Ethnic Foods 52
Trends Especially Affecting Diet Foods and Beverages 52
Political and Cultural Influences On Healthy Eating 52
Political Action 52
American Society: Popular Culture and Food Movements 53
TABLE 20 ORGANIC FARMLAND, 1995–2005 (ACRES) 54
American … (Continued) 55
Trend toward Functional Food and Drink as Means to Better Health 56
Food Pyramid and the Changing American Diet 56
Food Pyramid … (Continued) 57
TABLE 21 CHANGES IN SELECT FOOD CONSUMPTION PER CAPITA, 1980–2007 (%) 58
Functional Food Introductions: “Bad” and “Good” Ingredients 59
Trend toward Focus on Sustainability 60
Dieting Trends: Low Fat, Low Carb, Low Calorie 60
Distinguishing Between “Good Fats” and “Bad Fats” 60
1980s–1990s: Low Fat 60
2000s–2010s: Low Carbohydrate and Beyond 61
Foods 62
TABLE 22 U.S. MANUFACTURER SALES FOR DIET PACKAGED FOOD, THROUGH 2014 ($ MILLIONS) 62
Manufacturing Diet Foods 62
Manipulating Ingredients in Packaged Food 63
TABLE 23 U.S. MARKET SHARES OF THE DIET SINGLE-SERVE FROZEN MEAL MARKET BY BRAND/COMPANY, 2009 (%) 63
TABLE 24 U.S. MARKET SHARES OF COOKIE SALES BY BRAND, 2009 (%) 64
TABLE 25 U.S. MARKET SHARES OF CRACKER SALES BY BRAND, 2009 (%) 64
Beverages 64
TABLE 26 U.S. MARKET FOR DIET BEVERAGES, THROUGH 2014 ($ MILLIONS) 65
Water: Not “Diet” but a Strong Substitute 66
TABLE 27 PER CAPITA CONSUMPTION OF BOTTLED WATER VS. CARBONATED SOFT DRINKS, 1980–2003 (GALLONS) 66
Non-carbonated Beverages 67
TABLE 28 U.S. MARKET FOR DIET NON-CARBONATED BEVERAGES, THROUGH 2014 ($ MILLIONS) 67
Energy Drinks 68
Sports Drinks 68
Ready-to-Drink Teas and Coffees 69
Juices and Juice Drinks 70
Carbonated Soft Drinks 70
TABLE 29 U.S. MARKET FOR DIET CARBONATED SOFT DRINKS, THROUGH 2014 ($ MILLIONS) 71
TABLE 30 U.S. MARKET FOR CARBONATED SOFT DRINKS, THROUGH 2014 ($ MILLIONS) 71
TABLE 31 U.S. PER-CAPITA CONSUMPTION OF CARBONATED SOFT DRINKS SHARE OF TOTAL, 1980–2003 (%) 71
TABLE 32 U.S. MARKET SHARES OF DIET CARBONATED SOFT DRINK MARKET BY BRAND, 2009 (%) 72
TABLE 33 U.S. MARKET SHARES OF DIET CARBONATED SOFT DRINK MARKET: TOP 10 BRANDS VS. OTHERS, 2007–2009 ($ MILLIONS) 72
Alcoholic Beverages 72
TABLE 34 U.S. MARKET FOR LIGHT BEER, THROUGH 2014 ($ MILLIONS) 73
TABLE 35 LIGHT BEER SHARE OF TOTAL U.S. BEER MARKET, 2007–2009 ($ MILLIONS) 74
TABLE 36 U.S. SHARES OF BEER MARKET VOLUMES BY COMPANY, 2009 74
TABLE 37 U.S. MARKET SHARES FOR DIET BEER MARKET VOLUMES BY COMPANY, 2009 (%) 75
Ingredients 75
TABLE 38 U.S. MARKET FOR FAT AND SUGAR SUBSTITUTES, THROUGH 2014 ($ MILLIONS) 75
Fat Substitutes 76
TABLE 39 U.S. MARKET FOR FAT SUBSTITUTES, THROUGH 2014 ($ MILLIONS) 76
A Difficult Task 77
Simplesse, Z-Trim, Olestra, and Salatrim 77
Current and Future Adequacy of Fat Replacers 78
Sugar Substitutes 79
TABLE 40 FOODS WITH ADDED SUGAR AS A PERCENT OF USDA RECOMMENDED DAILY INTAKE (%) 80
High Fructose Corn Syrup 81
TABLE 41 U.S. MARKET FOR SUGAR SUBSTITUTES, THROUGH 2014 ($ MILLIONS) 82
Review of Each Type of Artificial Sweetener 83
Aspartame 83
NutraSweet Co. 84
Merisant 85
Acesulfame-K (Ace-K: Acesulfame Potassium) 85
Sucralose 86
Saccharin 87
Cyclamate 87
Neotame 88
Tagatose 89
Alitame 89
Stevia 90
Advantame 90
Non-Sugar Bulk Sweeteners: Polyols 91
TABLE 42 U.S. SALES OF ARTIFICIAL SWEETENERS BY SUB-SEGMENT, THROUGH 2014 ($ MILLIONS) 91
Slow Entry of New Products into the U.S. 91
Nutraceuticals 91
Nutraceuticals (Continued) 92
TABLE 43 U.S. MARKET FOR WEIGHT LOSS NUTRACEUTICALS, THROUGH 2014 ($ MILLIONS) 93
Pills 93
TABLE 44 U.S. MARKET FOR NUTRACEUTICAL PILLS, THROUGH 2014 ($ MILLIONS) 93
DSHEA, Ephedra, and the Aftermath 93
Weight Loss Pills after Ephedra 94
Weight Loss … (Continued) 95
Meal Replacement Beverages 96
TABLE 45 U.S. MARKET FOR NUTRACEUTICAL MEAL REPLACEMENT BEVERAGES, THROUGH 2014 ($ MILLIONS) 96
TABLE 46 U.S. MARKET SHARES OF NUTRACEUTICAL MEAL REPLACEMENT BEVERAGES BY BRAND, 2009 (%) 96
Meal Replacement Bars 97
TABLE 47 U.S. MARKET FOR NUTRACEUTICAL MEAL REPLACEMENT BARS, THROUGH 2014 ($ MILLIONS) 97
TABLE 48 U.S. MARKET SHARES OF NUTRACEUTICAL MEAL REPLACEMENT BARS BY BRAND/COMPANY, 2009 (%) 97
Pharmaceuticals 98
TABLE 49 U.S. MARKET FOR WEIGHT LOSS DRUGS, THROUGH 2014 ($ MILLIONS) 98
Overview of the Pharmaceutical Industry 98
Leading Pharmaceutical Companies 99
TABLE 50 LEADING PHARMACEUTICAL COMPANIES IN 2009, WORLDWIDE SALES AND R&D EXPENDITURES ($ BILLIONS) 99
TABLE 51 U.S. MARKET SHARES FOR ALL PRESCRIPTION DRUGS BY REVENUE, 2007–2009 (%) 100
FIGURE 8 U.S. MARKET SHARES FOR ALL PRESCRIPTION DRUGS BY REVENUE, 2007–2009 (%) 100
Increasing Role of Generics Companies 101
TABLE 52 U.S. MARKET SHARES FOR ALL PRESCRIPTION DRUGS BY PRESCRIPTION VOLUME, 2007–2009 (%) 101
FIGURE 9 U.S. MARKET SHARES FOR ALL PRESCRIPTION DRUGS BY PRESCRIPTION VOLUME, 2005–2009 (%) 102
Patent Expirations/Empty Pipelines Driving M&A Activity, Including Mega-Mergers 102
Current Drugs: Descriptions of Medications Approved by the FDA 103
Meridia 103
Xenical
POLICY ON THE NATIONAL AND LOCAL LEVELS 151
CONFLICTS OVER A NATIONAL FOOD POLICY 152
INSURANCE COVERAGE 153
Overweight and Obesity Receive Attention at the Top 153
FIGHTING OBESITY IN CONGRESS 153
TABLE 87 NUMBER OF BILLS INTRODUCED IN THE U.S. CONGRESS CONCERNING OBESITY, 1993 TO JULY 2010 153
FIGURE 10 NUMBER OF BILLS INTRODUCED IN THE U.S. CONGRESS CONCERNING OBESITY, 1993 TO JULY 2010 154
FEDERAL GOVERNMENT AGENCIES 155
Regulating Products and Services: Effectiveness, Safety, and Ethics 155
U.S. Food and Drug Administration and the Federal Trade Commission 156
Weight Loss Industry Advertising 157
Weight … (Continued) 158
OTHER HEALTH CARE-RELATED FEDERAL GOVERNMENT AGENCIES 159
U.S. Department of Health and Human Services 159
Centers for Disease Control and Prevention 159
National Center for Health Statistics 160
Health Resources and Services Administration 160
National Institutes of Health 160
National Institute of Diabetes and Digestive and Kidney Diseases 160
Combined Health Information Database 160
U.S. Department of Agriculture 161
Economic Research Service 161
GOVERNMENT-SPONSORED RESEARCH 161
STATE AND LOCAL GOVERNMENTS 161
State Attorneys General and Fraudulent Weight Loss Services 161
Mandatory Information Disclosure 162
False Advertising and Fraud 162
Consumer Education and Skepticism 162
Other Coalitions 163
Chapter-7: COMPANY PROFILES
INGESTED GOODS 164
FOOD AND BEVERAGE 164
Anheuser-Busch InBev 164
Anheuser-Busch Cos., Inc. 164
Coca-Cola Co. 164
TABLE 88 COCA-COLA CO. REVENUES AND NET INCOME, 2000–2009 ($ MILLIONS) 165
Kraft Foods, Inc. 165
MillerCoors LLC 166
SABMiller, plc 166
Molson Coors Brewing Co. 166
Nestlé 167
PepsiCo, Inc. 167
INGREDIENTS: FAT SUBSTITUTES 168
Danisco 168
Procter & Gamble 168
INGREDIENTS: SUGAR SUBSTITUTES 169
Cargill, Inc. 169
Johnson & Johnson (McNeil)/Tate & Lyle 169
Tate & Lyle, plc 169
NutraSweet 170
NUTRACEUTICALS: PILLS 170
Idea Sphere, Inc. 170
Iovate Health Sciences, Inc. 171
NUTRACEUTICALS: MEAL REPLACEMENTS 171
Unilever House 171
Slim-Fast Foods Co. 171
PHARMACEUTICALS 172
Abbott Laboratories 172
TABLE 89 ABBOTT LABORATORIES TOTAL REVENUES AND NET INCOME, 2000–2009 ($ MILLIONS) 173
Arena Pharmaceuticals, Inc. 173
GlaxoSmithKline, plc 173
U.S. Office 174
Orexigen 174
Roche Holding, Ltd. 174
Hoffman-La Roche (“Roche Nutley”) 174
Vivus, Inc. 175
NON-INGESTED GOODS 175
EQUIPMENT 175
Brunswick Corp. 175
Icon Health and Fitness, Inc. 176
ELECTRONIC MEDIA 176
Microsoft 176
Nintendo 177
Sony 177
PRINT MEDIA 178
American Media, Inc. 178
Rodale, Inc. 178
CONSUMER SERVICES 178
WEIGHT LOSS CENTERS 178
eDiets.com, Inc. 178
TABLE 90 EDIETS.COM REVENUE, 2000–2009 ($ MILLIONS) 179
Medifast, Inc. 179
Nestlé-Jenny Craig 180
Jenny Craig, Inc. (subsidiary of Nestlé) 180
TABLE 91 GLOBAL NESTLÉ REVENUES, 2000–2009 ($ MILLIONS) 180
TABLE 92 U.S. JENNY CRAIG REVENUES (EST.), 2000–2009 ($ MILLIONS) 181
Nutrisystem, Inc. 181
TABLE 93 U.S. NUTRISYSTEM REVENUES AND NET INCOME, 2000–2009 ($ MILLIONS) 182
Weight Watchers International 183
A Worldwide Operation 183
A Strong Philosophy 184
TABLE 94 WEIGHT WATCHERS TOTAL REVENUES AND NET INCOME, 2000–2009 ($ MILLIONS) 185
TABLE 95 WEIGHT WATCHERS MEETING ATTENDANCE AT COMPANY-OWNED OPERATIONS, 2005–2009 (MILLIONS) 185
Separation from Heinz 186
Going Public 187
Points/Flex, Core, and Momentum 187
Leading in Consumer Support 188
Internet Activity 189
Chapter-8: FUTURE OPPORTUNITIES
INDUSTRY SPECIFIC OPPORTUNITIES 190
FOODS AND BEVERAGES 190
NUTRACEUTICALS 190
PHARMACEUTICALS 191
Can Weight Loss Drugs be Prioritized? 191
Quick Breakthroughs Not Likely 192
Mapping of the Human Genome 192
Current Gene Therapy Reassessment 193
Educate More Physicians 194
ELECTRONICS AND THE INTERNET 194
FITNESS CENTERS 194
WEIGHT LOSS CENTERS 195
BARIATRIC SURGERY 196
OTHER TRENDS 196
GENERATIONS AND FAMILIES 196
Children and the Teenage Market 196
The Family 197
Help Boomers Get and Stay Fit 197
NATIONAL AND LOCAL ACTION 197
WELLNESS PROGRAMS 198
PSYCHOLOGY, HEREDITY, AND ENVIRONMENT 198
THE FUTURE OF WEIGHT LOSS PRODUCTS AND SERVICES 199
