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Baby Food in Poland

  • October 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Summary

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Stagnation of baby food sales in 2016 was caused by the declining birth rate and a preference by parents to prepare food for their children by themselves, according to conducted trade interviews. Producers and retailers attempted to conduct educational campaigns to inform parents about the positive aspects of prepared baby food. Their effect however, was limited by the current trend for healthy food, which includes using natural products, knowledge about the content of food given to children...

Euromonitor International’s Baby Food in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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