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Baby Food in Poland

  • October 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Stagnation of baby food sales in 2016 was caused by the declining birth rate and a preference by parents to prepare food for their children by themselves, according to conducted trade interviews. Producers and retailers attempted to conduct educational campaigns to inform parents about the positive aspects of prepared baby food. Their effect however, was limited by the current trend for healthy food, which includes using natural products, knowledge about the content of food given to children...

Euromonitor International’s Baby Food in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Baby Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Baby Food in Poland
BABY FOOD IN POLAND
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Food by Category: Volume 2011-2016
Table 2 Sales of Baby Food by Category: Value 2011-2016
Table 3 Sales of Baby Food by Category: % Volume Growth 2011-2016
Table 4 Sales of Baby Food by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Baby Food: % Value 2012-2016
Table 6 LBN Brand Shares of Baby Food: % Value 2013-2016
Table 7 Distribution of Baby Food by Format: % Value 2011-2016
Table 8 Forecast Sales of Baby Food by Category: Volume 2016-2021
Table 9 Forecast Sales of Baby Food by Category: Value 2016-2021
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2016-2021
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2016-2021
Executive Summary
Continual Deflation in Poland in 2016 Hinders Sales of Packaged Food
the Search for Healthy Products Fuels A Sales Increase in Packaged Food
International Companies Dominate With Private Label Their Main Sales Generator
Independent Small Grocers Declines in Favour of Modern Grocery Retailers
Sales of Packaged Food Are Set To Remain in Line With Review Period Sales
Key Trends and Developments
the Increasing Presence of Healthy Products Fuels Sales of Packaged Food
the Importance of Convenience Among Poles Rises
Brand Loyalty Slowly Decays While Customer-company Relations Improve
the Internet and Offline Channels Compete for Sales
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2011-2016
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2016-2021
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2016-2021
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2011-2016
Table 17 Sales of Packaged Food by Category: Value 2011-2016
Table 18 Sales of Packaged Food by Category: % Volume Growth 2011-2016
Table 19 Sales of Packaged Food by Category: % Value Growth 2011-2016
Table 20 GBO Company Shares of Packaged Food: % Value 2012-2016
Table 21 NBO Company Shares of Packaged Food: % Value 2012-2016
Table 22 LBN Brand Shares of Packaged Food: % Value 2013-2016
Table 23 Penetration of Private Label by Category: % Value 2011-2016
Table 24 Distribution of Packaged Food by Format: % Value 2011-2016
Table 25 Distribution of Packaged Food by Format and Category: % Value 2016
Table 26 Forecast Sales of Packaged Food by Category: Volume 2016-2021
Table 27 Forecast Sales of Packaged Food by Category: Value 2016-2021
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2016-2021
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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