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As women aged under 30 years have more time and money to spend on themselves as they delay motherhood and pursue careers, investing in preventative health has become a priority. Drawing on results from Euromonitor International’s Global Consumer Trends Survey, this new global report examines young women’s attitudes towards health and fitness, and the opportunities this brings in a range of markets, including weight management, dietary supplements, health and wellness, and sports clothing.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

Table Of Contents

Young Women’s Health: Global Attitudes Towards Health, Fitness and Wellbeing Among the Under 30s and Market Impact
YOUNG WOMEN'S HEALTH: GLOBAL ATTITUDES TOWARDS HEALTH, FITNESS AND WELLBEING AMONG THE UNDER 30S AND MARKET IMPACT
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Executive Summary
General Health
Health Prevention and Wellbeing
Smoking and Drinking
Attitudes Towards Fitness
Eating Habits and Nutrition
Market Trends
Outlook
Summary 1 Young Women's Health: Opportunities For Marketers
Introduction
Demographics
Table 1 Number of Women Aged 15-29 by Country 2009/2014
Later Motherhood
Chart 1 Age of Women at First Childbirth in Selected Markets 2014
Euromonitor International's Global Consumer Trends Survey
General Health
Perception of Personal Health
Chart 2 Young Women: Perception of Personal Health by Age Group 2013
Chart 3 Young Women: Perception of Personal Health by Country 2013
Health Prevention
Chart 4 Young Women: Frequency of Taking Health Supplements/Vitamins by Age Group 2013
Chart 5 Young Women: Frequency of Taking Health Supplements/Vitamins by Country 2013
Summary 2 Vitamins and Dietary Supplements Beneficial to Women
Table 2 Global Sales of Health Supplements 2009/2014
Wellbeing
Chart 6 Young Women: Frequency of Participating in Stress-Lowering Activities by Age Group 2013
Chart 7 Young Women: Frequency of Participating in Stress-Reduction Activities by Country 2013
SpA Trends
Table 3 Revenues from Spas in Key Markets 2009/2014
Smoking
Chart 8 Young Women: Frequency of Smoking Cigarettes by Age Group 2013
Chart 9 Young Women: Frequency of Smoking Cigarettes by Country 2013
Table 4 Female Smoking Prevalence by Country 2009/2014
Alcohol
Chart 10 Young Women: Frequency of Consuming Alcohol at Home by Age Group 2013
Chart 11 Young Women: Frequency of Consuming Alcohol Away From Home by Age Group 2013
Chart 12 Young Women: Frequency of Consuming Alcohol at Home by Country 2013
Chart 13 Young Women: Frequency of Consuming Alcohol Away From Home by Country 2013
Physical Activity
Chart 14 Young Women: Frequency of Taking Part in Physical Exercise by Age Group 2013
Chart 15 Young Women: Frequency of Taking Part in Physical Exercise by Country 2013
Table 5 Young Women: Frequency of Sports Participation by Age Group 2013
Table 6 Young Women: Frequency of Sports Participation by Country 2013
Women's Sportswear
Table 7 Sales of Women's Sports Apparel in Key Markets 2013/2014
Fitness Apps and Wearable Tech
Sports Nutrition
Table 8 Global Sports Nutrition Sales 2009/2014
Eating Habits and Nutrition
Obesity
Chart 16 Female Obesity by Country 2009/2014
Weight Management
Chart 17 Young Women: Weight Management by Age Group 2013
Chart 18 Young Women: Weight Management by Country 2013
the Weight Management Market
Table 9 Global Sales of Weight Management by Type 2009/2014
Special Diets
Chart 19 Young Women: Food Intolerances by Age Group 2013
Chart 20 Young Women: Food Intolerances by Country 2013
Table 10 Global Sales of Food Intolerance Products 2009/2014
Meat Avoidance
Chart 21 Young Women: Dietary Preferences by Age Group 2013
Chart 22 Young Women: Dietary Preferences by Country 2013
Food Attributes
Chart 23 Young Women: Food Factors Sought by Age Group 2013
Chart 24 Young Women: Sought-For Food Attributes on Food Labels by Country 2013
Chart 25 Young Women: Ingredients on Food Labels Sought by Country 2013
Trends in Health and Wellness Products
Table 11 The Global Market for Selected Healthy Food and Drinks 2009/2014
Outlook
Chart 26 Forecast Age of Women at First Childbirth in Selected Markets 2014/2019
Chart 27 Forecast Mean Female BMI in Selected Markets 2014/2019
Table 12 Forecast Global Sales of Weight Management Products 2014/2019
Table 13 Forecast Global Sales of Selected Health Foods and Drinks 2014/2019
Table 14 Forecast Global Sales of Selected Health Foods and Drinks 2014/2019
Appendix
Questions Included the Euromonitor International's Global Consumer Trends Survey of 2013:












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