1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Beer Market Trends
  5. > Greece Beer Market Insights Report 2015

Greece Beer Market Insights Report 2015

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 128 pages

Summary
The beer market declined after several years' stability. The political situation at the end of 2014 led to a decline in consumer confidence which was compounded by a poor summer. Discount and mainstream brands saw growth as consumers economized which consequently had an effect on premium and superpremium products. Intense price competition from leading brewers had an impact on PL as consumers switched from PL to these branded products.

Key Findings
- Greek brands continued to increase over imports

- Weiss beer saw strong growth as consumers were more willing to experiment

- Market declined due to consumers reducing their spending

- Beer consumption remains highly seasonal and the poor summer in 2014 affected sales

Synopsis
Canadean's Greece Beer Market Insights 2015 Report provides a complete overview of the Greece beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Greece beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Greece beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Greece beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table Of Contents

Greece Beer Market Insights Report 2015
Table of Contents
1 Data Revisons Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
4.1 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

List of Tables
Table 1: Data Revisions Summary
Table 2: Greece Population Size and Growth, 1986-2017F
Table 3: West Europe Population Size and Growth, 2004-2015F
Table 4: Greece Economic Indicators, 2006-2016F
Table 5: West Europe Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 6: West Europe Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 7: West Europe Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 8: Taxation Base
Table 9: Legal controls on Beer
Table 10: Tax Burden on Beer @ 5% Abv, 2013
Table 11: Leading Retail Groups for Beer 2009-2012 (number of outlets)
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2012-2014
Table 14: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2013-2015F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 20: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 21: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 22: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 23: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 24: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 25: Beer Market Valuation (Local Currency), 2013-2015F
Table 26: Beer Consumption by Local Definition, 2011-2015F
Table 27: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 28: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 29: Beer Consumption by Type, 2011-2015F
Table 30: Beer Consumption by Geographic Scope, 2011-2015F
Table 31: Beer All Trademarks, 2010-2014
Table 32: Beer Brands by Local Definition, 2010-2014
Table 33: Beer Brands by Standard Price Segment, 2010-2014
Table 34: Beer Brands by Alcoholic Strength, 2010-2014
Table 35: Beer Brands by Type, 2010-2014
Table 36: Imported Brands by Origin, 2010-2014
Table 37: Beer Licensed Brands, 2010-2014
Table 38: Beer Private Label Brands, 2010-2014
Table 39: Beer Trademark Owners, 2010-2014
Table 40: Beer Local Operators, 2010-2014
Table 41: Beer leading Brewers/Importers, 2010-2014
Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
Table 44: Athenian Brewery Brand Volumes 2010-2014
Table 45: Hellenic Breweries Of Atalanti Brand Volumes 2010-2014
Table 46: Macedonian Thrace Brewery Brand Volumes 2010-2014
Table 47: Mythos Brewery Brand Volumes 2010-2014

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Germany Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Germany Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • $ 18180
  • Industry report
  • July 2016
  • by Canadean Ltd

Summary Health trend factor has kept the low alcohol and alcohol free beverage market in demand with keeping the consumption volume stable and also increasing the demand of wheat beer. Mainstream brands ...

Russia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Russia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • $ 14490
  • Industry report
  • July 2016
  • by Canadean Ltd

Summary Undermined by recession the rising prices and the reduced purchasing power of consumer led to the downfall of Russian beer market. Leading breweries were negatively affected whereas medium and ...

China Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

China Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • $ 13490
  • Industry report
  • July 2016
  • by Canadean Ltd

Summary China beer market is maturing after the years of rapid growth which results to a challenging year for the foreign brewers. Fall in on-premise consumption led to impact on discount and mainstream ...


Download Unlimited Documents from Trusted Public Sources

Beer Markets in the US

  • November 2016
    7 pages
  • Beer  

  • United States  

View report >

Beer Markets in Denmark

  • November 2016
    2 pages
  • Beer  

  • Denmark  

    Europe  

    World  

View report >

Beer Industry in the US

  • November 2016
    6 pages
  • Beer  

  • United States  

View report >

Related Market Segments :

Beer
Beverage

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.