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Nigeria Beer Market Insights Report 2016

  • July 2016
  • -
  • Canadean Ltd
  • -
  • 44 pages

Summary
Beer continued to be the most consumed alcohol beverage in Nigeria. However, it continued to feel the strain from FABs products. Imports remain small and expensive. They are mainly transit brands as the importation of all beer has been prohibited since 2003. Consumers moved towards cheaper discount beer and away from expensive premium and superpremium brands due to cost cutting trends among Nigerian consumers.

Key Findings
- SABMiller showed volume growth due to expanded distribution of its key brands.

- Glass bottles continued to be the leading pack mix with 60 cl being the most popular size.

- Off-premise consumption is more geared towards events and parties but continued to lose share.

- Due to operational challenges and cost profiles, brewers have not been able to properly explore the export market.


Synopsis
Canadean's Nigeria Beer Market Insights 2016 Report provides a complete overview of the Nigeria beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format


Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Nigeria beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Nigeria beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Nigeria beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects


Table Of Contents

Nigeria Beer Market Insights Report 2016
Table of Contents
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Background Briefing
3 Market Update
3.2 Beer Pricing Tables
3.3 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes and Product Definitions
5.3 Map

List of Tables
Table 1: Nigeria Population Size and Growth, 1987-2018F
Table 2: Africa Population Size and Growth, 2005-2016F
Table 3: Nigeria Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Beer
Table 6: Legal Controls on Beer
Table 7: Tax Burden on Beer @ 5% Abv, 2015
Table 8: Beer Key Facts
Table 9: Top 10 Beer Brands - Volume, 2013-2015
Table 10: Top 10 International Premium and Superpremium Beer Brands - Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Beer Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 21: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 22: Beer Market Valuation (Local Currency), 2014-2016F
Table 23: Beer Consumption by Local Definition, 2012-2016F
Table 24: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 25: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 26: Beer Consumption by Type, 2012-2016F
Table 27: Beer Consumption by Geographic Scope, 2012-2016F
Table 28: Beer All Trademarks, 2011-2015
Table 29: Beer Brands by Local Definition, 2011-2015
Table 30: Beer Brands by Standard Price Segment, 2011-2015
Table 31: Beer Brands by Alcoholic Strength, 2011-2015
Table 32: Beer Brands by Type, 2011-2015
Table 33: Imported Brands by Origin, 2011-2015
Table 34: Beer Licensed Brands, 2011-2015
Table 35: Beer Trademark Owners, 2011-2015
Table 36: Beer Local Operators, 2011-2015
Table 37: Beer leading Brewers/Importers, 2011-2015
Table 38: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 39: Beer Distribution: On vs Off Premise, 2012-2016F
Table 40: SABMiller Brand Volumes 2011-2015
Table 41: Nigerian Breweries Brand Volumes 2011-2015
Table 42: Guinness Nigeria Brand Volumes 2011-2015
Table 43: Consolidated Breweries Brand Volumes 2011-2015
Table 44: Pabod Breweries Brand Volumes 2011-2015
Table 45: International Breweries (Nigeria) Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

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ref:plp2016

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