1. Market Research
  2. > Beverage
  3. > Alcoholic Drink Market Trends
  4. > Portugal Beer Market Insights Report 2015

Portugal Beer Market Insights Report 2015

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 102 pages

Summary
In 2014 beer registered a contraction as consumers shifted to the smaller pack sizes in off-premise. On-premise consumption on the other hand, did well, as tourism increased and consumers felt more confident. Although overall volume decreased, brewers were able to capitalise on the smaller pack sizes with a higher price per litre. Beer was also hurt by wine and packaged water becoming increasingly available at competitive price in supermarkets, as they aren't affected by the 23% VAT rate. The FIFA World Cup event did not fulfill the expectations of on-premise retailers as Portugal experienced early elimination from the tournament

Key Findings
- Beer market saw further decline, as in 2013

- Consumers have reduced consumption rather than trade down a price segment

- Portuguese consumers continued showing adherence to the three traditional leading umbrella brands

- On-premise market started to see a recovery after its long-lasting slowdown

Synopsis
Canadean's Portugal Beer Market Insights 2015 Report provides a complete overview of the Portugal beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Portugal beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Portugal beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Portugal beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table Of Contents

Portugal Beer Market Insights Report 2015
Table of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

List of Tables
Table 1: Data Revisions Summary
Table 2: Portugal Population Size and Growth, 1986-2017F
Table 3: West Europe Population Size and Growth, 2004-2015F
Table 4: Portugal Economic Indicators, 2006-2016F
Table 5: West Europe Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 6: West Europe Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 7: West Europe Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2013
Table 12: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2012-2014
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2013-2015F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 26: Beer Market Valuation (Local Currency), 2013-2015F
Table 27: Beer Consumption by Local Definition, 2011-2015F
Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 30: Beer Consumption by Type, 2011-2015F
Table 31: Beer Consumption by Geographic Scope, 2011-2015F
Table 32: Beer All Trademarks, 2010-2014
Table 33: Beer Brands by Local Definition, 2010-2014
Table 34: Beer Brands by Standard Price Segment, 2010-2014
Table 35: Beer Brands by Alcoholic Strength, 2010-2014
Table 36: Beer Brands by Type, 2010-2014
Table 37: Imported Brands by Origin, 2010-2014
Table 38: Beer Licensed Brands, 2010-2014
Table 39: Beer Private Label Brands, 2010-2014
Table 40: Beer Trademark Owners, 2010-2014
Table 41: Beer Local Operators, 2010-2014
Table 42: Beer leading Brewers/Importers, 2010-2014
Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 44: Beer Distribution: On vs Off Premise, 2011-2015F
Table 45: ECM Brand Volumes 2010-2014
Table 46: Sociedade Central de Cervejas e Bebidas SA Brand Volumes 2010-2014
Table 47: Sumol + Compal Brand Volumes 2010-2014
Table 48: Unicer Brand Volumes 2010-2014

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Beer and Cider Global Industry Almanac_2016

Beer and Cider Global Industry Almanac_2016

  • $ 2995
  • Industry report
  • November 2016
  • by MarketLine

Summary Global Beer and Cider industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). ...

Global Cider And Perry Market Research Report 2016

Global Cider And Perry Market Research Report 2016

  • $ 2850
  • Industry report
  • September 2016
  • by 9Dimen Research

2016 Global Cider And Perry Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Cider And Perry industry, focusing on the main regions ...

Global and Chinese Cider Industry, 2016 Market Research Report

Global and Chinese Cider Industry, 2016 Market Research Report

  • $ 2800
  • Industry report
  • November 2016
  • by Prof Research

The 'Global and Chinese Cider Industry, 2011-2021 Market Research Report' is a professional and in-depth study on the current state of the global Cider industry with a focus on the Chinese market. The ...


Download Unlimited Documents from Trusted Public Sources

Vodka Markets in Russia

  • November 2016
  • Alcoholic Drink  

    Vodka  

  • Russian Federat...  

    Europe  

View report >

Alcoholic Drink Industry in the US - Forecast

  • November 2016
    18 pages
  • Alcoholic Drink  

  • United States  

    United Kingdom  

View report >

Wine Industry in the UK

  • November 2016
    18 pages
  • Wine  

  • United Kingdom  

    Europe  

View report >

Wine Industry

1 month ago

Related Market Segments :

Cider
Beer
Beverage

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.