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Turkey Beer Market Insights Report 2016

  • July 2016
  • -
  • GlobalData
  • -
  • 64 pages

Summary
2015 was the hottest year for the last five years, The hot weather boosted cold drinks consumption, including beer, stemming the decline slightly. Since 2013 beer sales have been restricted by both sales time and a complete ban on advertising. This affected the sale of beer as producers found it difficult to attract new consumers. Lack of tourism affects the growth in beer.

Key Findings
- Low and no alcohol beers have failed to take off as the consumers were preferring the regular beer segment.
- The ban on advertising and the strict sales restrictions are set to continue to hurt beer consumption.
- Large modern retail was the leading channel in the market yet it shrunk in line with the overall market.
- Prices see a marked increase as premiumization drives up consumption costs.

Synopsis
Canadean's Turkey Beer Market Insights 2016 Report provides a complete overview of the Turkey beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format


Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Turkey beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Turkey beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Turkey beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table Of Contents

Turkey Beer Market Insights Report 2016
Table of Contents
1 Market Context
1.1 Market Parameters Tables
2 Market Background Briefing
3 Market Update
3.2 Beer Data Tables
4 Brewer Profiles
5 Appendix
5.1 Disclaimer
5.2 Methodology, Wisdom Attributes and Product Definitions
5.3 Map

List of Tables
Table 1: Ukraine Population Size and Growth, 1987-2018F
Table 2: East Europe Population Size and Growth, 2005-2016F
Table 3: Ukraine Economic Indicators, 2007-2017F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Beer Key Facts
Table 8: Top 10 Beer Brands - Volume, 2013-2015
Table 9: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 10: Licensed Brand Owners and Licensees
Table 11: Beer Market Valuation (Local Currency), 2014-2016F
Table 12: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 13: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 14: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 15: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 16: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 17: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 18: Beer Market Valuation (Local Currency), 2014-2016F
Table 19: Beer Consumption by Local Definition, 2012-2016F
Table 20: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 21: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 22: Beer Consumption by Type, 2012-2016F
Table 23: Beer Consumption by Geographic Scope, 2012-2016F
Table 24: Beer All Trademarks, 2011-2015
Table 25: Beer Brands by Local Definition, 2011-2015
Table 26: Beer Brands by Standard Price Segment, 2011-2015
Table 27: Beer Brands by Alcoholic Strength, 2011-2015
Table 28: Beer Brands by Type, 2011-2015
Table 29: Imported Brands by Origin, 2011-2015
Table 30: Beer Licensed Brands, 2011-2015
Table 31: Beer Private Label Brands, 2013-2015
Table 32: Beer Trademark Owners, 2011-2015
Table 33: Beer Local Operators, 2011-2015
Table 34: Beer leading Brewers/Importers, 2011-2015
Table 35: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 36: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 37: Obolon Brand Volumes 2011-2015
Table 38: Sun InBev Ukraine Brand Volumes 2011-2015
Table 39: Carlsberg Ukraine Brand Volumes 2011-2015


List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015

Companies Mentioned
Carlsberg UkraineEfes Ukraine
Obolon
Sun Inbev Ukraine
Persha Pryvatna Brovarnya (PPB)

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