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  5. > Ukraine Beer Market Insights Report 2016

Ukraine Beer Market Insights Report 2016

  • July 2016
  • -
  • Canadean Ltd
  • -
  • 62 pages

Summary
The beginning of spring was rather cold; the second half was rather hot and quite favorable to beer consumption. Across the alcoholic beverages industry, consumption saw a decline in 2015. Increased excise duties, the cost of production and unfriendly legal environment are the principal reasons behind the negative performance in the Ukrainian alcoholic drinks market.

Key Findings
- Discount beer consumers stopped consumption when price rises made beer out of reach of affordability.
- Beer sales hit by increased excise duties.
- Sales of cider continue to grow, as consumers see cider as a more affordable alternative to beer.
- Traditional retail dominate off-premise sales.
- Glass and PET remained leading pack material.

Synopsis
Canadean's Ukraine Beer Market Insights 2016 Report provides a complete overview of the Ukraine beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key beer new product launches in 2015 by company
- Overview of the competitive landscape in the beer market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
- Data is also available in excel format


Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Ukraine beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Ukraine beer market to support your brand development and marketing initiatives
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Ukraine beer market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Table Of Contents

Ukraine Beer Market Insights Report 2016
Table of Contents
1. Trend snapshot
2. What?
3. Why?
4. Who?
5. How?
6. What next?
7. Appendix

Companies Mentioned
Unilever
Coca Cola
Wuliangye
Hill's
Johnson's
Carrington Farms
Forgain Mama Shoucuo
Better Chip
Eternal
Chewies
Derbe
Suja
Zotter
Sautao
Fussy Cat
Blooming
Easy Tea Co.
Organic Choice
Philip Morris

View This Report »

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