1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Beer Market Trends
  5. > Vietnam Beer Market Insights Report 2015

Vietnam Beer Market Insights Report 2015

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 106 pages

Summary
An improving economy has seen beer rise, with a large rise in beer clubs. As the economy improves people's spending power increases meaning that premium and superpremium beers have increased. Domestically brewed beer has grown at a strong rate due to their popularity. The mainstream channel has been broadly stable in terms of its share.

Key Findings
- Beer market continued to retain buoyancy

- Premium and superpremium segments saw increased consumer penetration

- Local brands enjoyed good growth

- The market continued to be dominated by three major players

Synopsis
Canadean's Vietnam Beer Market Insights 2015 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

- 2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

- Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

- Value by distribution channel 2010-2014, with 2015 forecasts

- 2013-2015 selected on- / off-premise retail prices

- Details of key beer new product launches in 2014 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the Vietnam beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Vietnam beer market to support your brand development and marketing initiatives

- Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Vietnam beer market

- View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

Table Of Contents

Vietnam Beer Market Insights Report 2015
Table of Contents
1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology and Product Definitions
7.3 Map

List of Tables
Table 1: Data Revisions Summary
Table 2: Vietnam Population Size and Growth, 1986-2017F
Table 3: Asia Population Size and Growth, 2004-2015F
Table 4: Vietnam Economic Indicators, 2006-2016F
Table 5: Asia Commercial Beverage Consumption - Per Capita, 2004-2015F
Table 6: Asia Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 7: Asia Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2014
Table 12: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2012-2014
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2013-2015F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 20: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 21: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 22: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 23: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 24: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 25: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 26: Beer Market Valuation (Local Currency), 2013-2015F
Table 27: Beer Consumption by Local Definition, 2011-2015F
Table 28: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 29: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 30: Beer Consumption by Type, 2011-2015F
Table 31: Beer Consumption by Geographic Scope, 2011-2015F
Table 32: Beer All Trademarks, 2010-2014
Table 33: Beer Brands by Local Definition, 2010-2014
Table 34: Beer Brands by Standard Price Segment, 2010-2014
Table 35: Beer Brands by Alcoholic Strength, 2010-2014
Table 36: Beer Brands by Type, 2010-2014
Table 37: Imported Brands by Origin, 2010-2014
Table 38: Beer Licensed Brands, 2010-2014
Table 39: Beer Trademark Owners, 2010-2014
Table 40: Beer Local Operators, 2010-2014
Table 41: Beer leading Brewers/Importers, 2010-2014
Table 42: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 43: Beer Distribution: On vs Off Premise, 2011-2015F
Table 44: Hanoi Brewery Brand Volumes 2010-2014
Table 45: Hue Brewery Brand Volumes 2010-2014
Table 46: Saigon Brewery Brand Volumes 2010-2014
Table 47: Southeast Asia Brewery Brand Volumes 2010-2014

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Germany Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Germany Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • $ 18180
  • Industry report
  • July 2016
  • by Canadean Ltd

Summary Health trend factor has kept the low alcohol and alcohol free beverage market in demand with keeping the consumption volume stable and also increasing the demand of wheat beer. Mainstream brands ...

Russia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

Russia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • $ 14490
  • Industry report
  • July 2016
  • by Canadean Ltd

Summary Undermined by recession the rising prices and the reduced purchasing power of consumer led to the downfall of Russian beer market. Leading breweries were negatively affected whereas medium and ...

China Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

China Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • $ 13490
  • Industry report
  • July 2016
  • by Canadean Ltd

Summary China beer market is maturing after the years of rapid growth which results to a challenging year for the foreign brewers. Fall in on-premise consumption led to impact on discount and mainstream ...


Download Unlimited Documents from Trusted Public Sources

Beer Markets in the US

  • November 2016
    7 pages
  • Beer  

  • United States  

View report >

Beer Markets in the US

  • November 2016
    13 pages
  • Beer  

  • United States  

    United Kingdom  

View report >

Beer Markets in Denmark

  • November 2016
    2 pages
  • Beer  

  • Denmark  

    Europe  

    World  

View report >

Beer Industry

12 days ago

Related Market Segments :

Beer
Cider
Beverage

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.