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The Cards and Payments Industry in Germany: Emerging Trends and Opportunities to 2021

Summary

GlobalData’s "The Cards and Payments Industry in Germany: Emerging Trends and Opportunities to 2021" report provides top-level market analysis, information and insights into the German cards and payments industry, including -
- Current and forecast values for each market in the German cards and payments industry, including debit, credit and charge cards.
- Detailed insights into payment instruments including credit transfers, direct debits, cash transactions, checks and payment cards. It also, includes an overview of the country’s key alternative payment instruments.
- E-commerce market analysis and payment methods.
- Analysis of various market drivers and regulations governing the German cards and payments industry.
- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
- Comprehensive analysis of consumer attitudes and buying preferences for cards.
- The competitive landscape in the German cards and payments industry.

This report provides detailed analysis of market trends in the German cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debits, check payments, payment cards and cash transactions during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017-2021). It also offers information on the country’s competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

To increase financial access to the under and unbanked populations, Bafin - the banking and financial services regulator - announced mandatory free basic accounts to all Germans as part of the new Payment Account Acts (Zahlungskontengesetz - ZKG) in 2016. Under the terms, basic accounts must be provided to all citizens including those with no permanent address, asylum seekers and those without a permit of residence. All accountholders will be offered basic functionality including a payment card, credit transfer facilities and the ability to pay direct debits.

To offer secured and convenient online payments, German Savings Banks Association (DSGV) launched its own online payment solution, Paydirekt in November 2015. It allows customers of participating banks to pay for online purchases directly from their checking accounts, thereby eliminating the need for any third-party payment processors.

The emergence of digital-banks is likely to accelerate the shift away from cash. Telecom service provider Telefónica Deutschland partnered with Fidor Bank to launch a mobile-only bank in July 2016. Customers using the O2 banking app can conduct transactions such as P2P transfers and apply for loans. Upon opening of the account, customers receive Mastercard debit card. Other mobile-only banks such as N26 and Fidor Bank are active in the German market.

Scope
- This report provides a comprehensive analysis of the German cards and payments industry.
- It provides current values for the German cards and payments industry for 2016, and forecast figures to 2021.
- It details the different demographic, economic, infrastructural and business drivers affecting the German cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details marketing strategies used by various banks and other institutions.

Reasons to buy
- Make strategic business decisions, using top-level historic and forecast market data, related to the German cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities in the German cards and payments industry.
- Assess the competitive dynamics in the German cards and payments industry.
- Gain insights into marketing strategies used for various card types in Germany.
- Gain insights into key regulations governing the German cards and payments industry.

Table Of Contents

The Cards and Payments Industry in Germany: Emerging Trends and Opportunities to 2021
Table of Contents
1. EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 3
1.3. Top five industry events 4
2. PAYMENT INSTRUMENTS 11
2.1. Current payment environment 11
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 13
3.1. E-commerce market analysis 13
3.2. Alternative payment solutions 15
3.2.1. ELV 15
3.2.2. Sofort 16
3.2.3. Giropay 16
3.2.4. PayPal 17
3.2.5. Paysafecard 17
3.2.6. RatePAY 17
3.2.7. Barzahlen 18
3.2.8. Alipay 18
3.2.9. boon 18
3.2.10. Seqr 18
3.2.11. Visa V.me 19
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 20
4.1. Regulatory framework 20
4.1.1. SEPA implementation 20
4.1.2. Implementation of the PSD 21
4.1.3. Interchange fee regulation 22
4.1.4. Anti-money laundering 22
4.2. Foreign direct investment (FDI) regulations 23
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 24
6. PAYMENT CARDS 27
7. DEBIT CARDS 29
7.1. Debit cards market analysis 29
7.2. Competition in the debit cards market 31
7.3. Debit cards comparison 33
8. PAY LATER CARDS 34
8.1. Pay later cards market analysis 34
8.2. Competition in the pay later cards market 36
8.3. Pay later cards comparison 37
9. PREPAID CARDS 39
10. MERCHANT ACQUIRING 41
11. APPENDIX 44
11.1. Abbreviations and acronyms 44
11.2. Supplementary data 45
12. DEFINITIONS 61
12.1. Common payment card features 62
12.2. Methodology 63
12.3. Bibliography 65
12.4. Further reading 65

List of Tables
Table 1: Germany, Key Facts, 2016 3
Table 2: Germany, Regional Benchmarking of Payment Cards, 2016 3
Table 3: Germany, Modes of Entry of Foreign Banks 23
Table 4: Germany, Debit Cards Comparison and Key Features, 2016 33
Table 5: Germany, Gold Credit Cards Comparison and Key Features, 2016 37
Table 6: Germany, Premium Credit Cards Comparison and Key Features, 2016 38
Table 7: Germany, Charge Cards Comparison and Key Features, 2016 38
Table 8: Germany - Mergers and Acquisition in Merchant Acquiring 42
Table 9: Germany, Payment Instrument Transaction Values (EUR Billion), 2012-2016 45
Table 10: Germany, Payment Instrument Transaction Values (US$ Billion), 2012-2016 45
Table 11: Germany, Payment Instrument Transaction Volumes (Billion), 2012-2016 45
Table 12: Germany, Payment Cards in Circulation by Type (Million), 2012-2021 46
Table 13: Germany, Volume of Payment Card Transactions (Billion), 2012-2021 46
Table 14: Germany, Value of Payment Card Transactions (EUR Billion), 2012-2021 46
Table 15: Germany, Value of Payment Card Transactions (US$ Billion), 2012-2021 46
Table 16: Germany, Debit Cards in Circulation (Million), 2012-2021 47
Table 17: Germany, Debit Card Transaction Volumes, 2012-2021 47
Table 18: Germany, Debit Card Transaction Values (EUR), 2012-2021 47
Table 19: Germany, Debit Card Transaction Values (US$), 2012-2021 48
Table 20: Germany, Debit Cards in Circulation by Scheme (Million), 2012-2016 48
Table 21: Germany, Debit Card Transaction Values by Scheme (EUR Billion), 2012-2016 48
Table 22: Germany, Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016 48
Table 23: Germany, Debit Card Transaction Values by Issuer (EUR Billion), 2012-2016 49
Table 24: Germany, Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016 49
Table 25: Germany, Pay Later Cards in Circulation (Million), 2012-2021 49
Table 26: Germany, Pay Later Card Transaction Volumes, 2012-2021 50
Table 27: Germany, Pay Later Card Transaction Values (EUR), 2012-2021 50
Table 28: Germany, Pay Later Card Transaction Values (US$), 2012-2021 50
Table 29: Germany, Pay Later Cards in Circulation by Scheme (Million), 2012-2016 51
Table 30: Germany, Pay Later Card Transaction Values by Scheme (EUR Billion), 2012-2016 51
Table 31: Germany, Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016 51
Table 32: Germany, Pay Later Card Transaction Values by Issuer (EUR Billion), 2012-2016 52
Table 33: Germany, Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016 52
Table 34: Germany, Credit Cards in Circulation (Million), 2012-2021 52
Table 35: Germany, Credit Card Transaction Volumes, 2012-2021 53
Table 36: Germany, Credit Card Transaction Values (EUR), 2012-2021 53
Table 37: Germany, Credit Card Transaction Values (US$), 2012-2021 53
Table 38: Germany, Credit Cards in Circulation by Scheme (Million), 2012-2016 54
Table 39: Germany, Credit Card Transaction Values by Scheme (EUR Billion), 2012-2016 54
Table 40: Germany, Credit Card Transaction Values by Scheme (US$ Billion), 2012-2016 54
Table 41: Germany, Charge Cards in Circulation (Million), 2012-2021 54
Table 42: Germany, Charge Card Transaction Volumes, 2012-2021 55
Table 43: Germany, Charge Card Transaction Values (EUR), 2012-2021 55
Table 44: Germany, Charge Card Transaction Values (US$), 2012-2021 55
Table 45: Germany, Charge Cards in Circulation by Scheme (Million), 2012-2016 56
Table 46: Germany, Charge Card Transaction Values by Scheme (EUR Billion), 2012-2016 56
Table 47: Germany, Charge Card Transaction Values by Scheme (US$ Billion), 2012-2016 56
Table 48: Germany, Prepaid Cards in Circulation (Million), 2012-2021 56
Table 49: Germany, Prepaid Card Transaction Values (EUR Million), 2012-2021 56
Table 50: Germany, Prepaid Card Transaction Values (US$ Million), 2012-2021 57
Table 51: Germany, Merchant Acquiring Transaction Volumes (Billion), 2012-2021 57
Table 52: Germany, Merchant Acquiring Transaction Values (EUR Billion), 2012-2021 57
Table 53: Germany, Merchant Acquiring Transaction Values (US$ Billion), 2012-2021 57
Table 54: Germany, Acquirers' Transaction Volumes (Million), 2012-2016 58
Table 55: Germany, Acquirers' Transaction Values (EUR Billion), 2012-2016 58
Table 56: Germany, Acquirers' Transaction Values (US$ Billion), 2012-2016 59
Table 57: Germany, Retail Outlets and Card-Accepting Merchants (Thousand), 2012-2021 59
Table 58: Germany, Debit Card Average Interchange Fees (%), 2012-2016 59
Table 59: Germany, Debit Card Merchant Service Charge and Interchange Fee (%), 2012-2021 59
Table 60: Germany, Pay Later Card Average Interchange Fees (%), 2012-2016 60
Table 61: Germany, Pay Later Card Merchant Service Charge and Interchange Fee (%), 2012-2021 60
Table 62: Definitions of Commonly Used Terms 61
Table 63: Common Features of Payment Cards 62
Table 64: Annual Average Exchange Rate (EUR-US$), 2012-2021 64

List of Figures
Figure 1: Germany, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 11
Figure 2: Germany, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 12
Figure 3: Germany, E-Commerce Value 13
Figure 4: Germany, Population and Economic Indicators 24
Figure 5: Germany, ATMs, POS Terminals and Household Consumption 25
Figure 6: Germany, Payment Cards Transaction Value and Cards in Circulation (%), 2012-2021 27
Figure 7: Germany, Debit Card Penetration and Turnover per Card, 2016 29
Figure 8: Germany, Debit Cards Scheme and Issuer Transaction Value Share (%), 2016 31
Figure 9: Germany, Pay Later Card Penetration and Turnover Per Card, 2016 34
Figure 10: Germany, Pay Later Cards Scheme and Issuer Transaction Value Share (%), 2016 36
Figure 11: Germany, Prepaid Cards in Circulation and Transaction Value, 2012-2021 39
Figure 12: Germany, Merchant Acquiring Transaction Volume and Value, 2012-2021 41
Figure 13: Germany, Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2016 43
Figure 14: Germany, Average Merchant Service Charge and Interchange Fee (%), 2012-2021 43

Companies Mentioned
DSGV
BVR
Deutsche Bank
Commerzbank
Landesbanken
Credit Mutuel-Targobank
ING Bank
UniCredit - Hypovereinsbank
Santander
Valovis Bank
American Express
Diners Club
Visa
Mastercard
girocard

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