1. Market Research
  2. > Telecom
  3. > Television Broadcasting Market Trends

Indian DTH Market Outlook 2020

  • September 2015
  • 60 pages
  • RNCOS
Report ID: 3268503

Summary

Table of Contents

The Direct-to-home (DTH) industry growth in India has surpassed all expectations by growing at an unprecedented pace, recently. The market has outpaced the analogue cables market in the country due to a soaring number of televisions in households, introduction of high definition (HD) services and various government interventions. This recent momentum has made way for a possibility that Indian DTH industry may supersede other global DTH markets in terms of the number of subscribers in near future. On the backdrop of all the above factors, the Indian DTH market is expected to grow with a CAGR of around 16% during the forecast period of 2016 to 2020.

According to the “Indian DTH Market Outlook 2020”, report, rising competition amongst various players in Indian DTH market has led to a fall in installation prices and availability of a wide range of channel subscription options for users. The decline in Set-Top Box (STB) prices has also made DTH services more viable for the Indian users. Besides, the mandated introduction of digitization of distribution has proved promising in bringing a large number of urban households within the ambit of digital domain.

RNCOS’ new report contains comprehensive information about DTH service providers in India, including an in-depth analysis of their strengths and weaknesses. It covers factors like number of TVs and C&S in households, HD share in DTH’s active base, and the set-top box market in the country, along with different payment modes for recharge offered by the service providers, etc. It also highlights the reasons for which incumbent players have been investing huge amounts of money in promotion and marketing of DTH services in the country.

The report focuses on current industry trends and drivers like Government’s mandate in favour of digitization, improved accessibility in rural markets, fierce competition resulting in cheaper services - all of which are boosting the overall DTH market in the country. The report also studies the consumer’s behaviour pattern in India and elaborates various factors that will enable citizens to switch to DTH services in near future. Further, it gives a thorough understanding about the regulatory framework associated with DTH services in the country. Overall, the report aims to help clients recognize/identify factors which will drive the industry in the coming years.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Ahmad helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Pay TV and the Reality of Cord Cutting

  • $ 6500
  • Industry report
  • March 2017
  • by Parks Associates

This 360 View Update quantifies the consumer groups that are flowing away from traditional pay TV, including those cancelling services and those who never subscribe. It assesses their motivations, values, ...

Video Consumption by Language Groups

  • $ 6500
  • Industry report
  • March 2017
  • by Parks Associates

Video Consumption by Language Groups analyzes the uptake and use of pay-TV and digital video services among select ethnic groups and households that speak a language other than English in the home. The ...

Global Content Protection Market, Forecast to 2021

  • $ 4950
  • Industry report
  • April 2017
  • by Frost & Sullivan

OTT, HTML5, and Cable IP-fication Disrupt Status Quo for Conditional Access Systems (CAS) and Digital Rights Management (DRM) Video service operators continue to rely heavily on content protection technologies ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.