1. Market Research
  2. > Consumer Electronics Market Trends

Brazilian Digital Signage Services Market 

  • September 2015
  • 50 pages
  • Frost & Sullivan
Report ID: 3271150

Summary

Table of Contents

Brazilian Digital Signage Services Market : Advertising Investment in Digital Out-of-Home Media Drives Digital Signage Adoption in the Country

This research service presents Frost & Sullivan’s analysis of the current ecosystem of the Brazilian digital signage services market. It comments on the emerging trends and it presents case studies for different digital signage service initiatives. Primary research was conducted and secondary research includes the Frost & Sullivan online database, market participants’ Web sites, and third party research.

Key Findings

As brands and advertisers realize the inherent shortcomings of traditional media, they are investing in newer marketing vehicles, like digital signage, due to its ability to reach huge audiences and play engaging and targeted messages to them at the point of sale, point of transit, or point of wait.

- Marketers are keen on creating unique and sophisticated customer experiences in-store. This has led to significant interest in digital signage as an effective medium for both advertising as well as superior shopper engagement. When executed properly, digital signage can communicate the call to action clearly and accomplish the desired objectives of the network.
- Even though the digital signage ecosystem is quite complex—including display vendors, software companies, media player manufacturers, ad agencies, AV integrators, and tech support services—the emergence of affordable turnkey bundled solutions as well as integrators who take charge of the entire deployment from concept to ongoing maintenance has driven interest across all segments of the market.
- However, even though the Brazilian digital signage market is growing as hardware vendors (e.g., Samsung, LG, and Philips) drive this adoption, it is a less penetrated country when compared to countries in Asia, the United States, and Western Europe. Thus, Brazil represents an important growth opportunity for the industry.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers
Micro-LED Market by Offering (Display Panel and Lighting Device), Application (Smartwatch, NTE Device, Smartphone & Tablet, Laptop & PC Monitor, TV, HUD, Digital Signage Display, Lighting), Vertical, aqnd Geography - Global Forecast to 2025

Micro-LED Market by Offering (Display Panel and Lighting Device), Application (Smartwatch, NTE Device, Smartphone & Tablet, Laptop & PC Monitor, TV, HUD, Digital Signage Display, Lighting), Vertical, aqnd Geography - Global Forecast to 2025

  • $ 5650
  • Industry report
  • April 2017
  • by MarketsandMarkets

“Increasing demand for brighter and more power efficient display panels for several applications, increase in applications as well as adoption rate of near-to-eye (NTE) devices, and increasing interests ...

Asia Pacific Digital Signage Market - By Product, Type, Applications, Geography, Trends, Forecast - (2017 - 2022)

Asia Pacific Digital Signage Market - By Product, Type, Applications, Geography, Trends, Forecast - (2017 - 2022)

  • $ 3850
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

Asia Pacific Digital Signage market is expected to grow at a CAGR of 8.32% to reach USD XX.XX billion by the end of 2022 from the current estimates of USD XX.XX billion. Asia-Pacific is one of the fastest ...

Middle East and Africa Digital Signage Market - By Product, Type, Applications, Geography, Trends, Forecast - (2017 - 2022)

Middle East and Africa Digital Signage Market - By Product, Type, Applications, Geography, Trends, Forecast - (2017 - 2022)

  • $ 3850
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

The Middle East and Africa Digital Signage Market is valued at USD XX.XX billion in 2016 and is expected to reach a value of USD XX.XX billion by the end of 2022, growing at a projected CAGR of XX.XX% ...


ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.