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India Nutrition Bars Market Forecast and Opportunities, 2020

  • September 2015
  • -
  • TechSci Research
  • -
  • 98 pages

In India, nutrition bars market is in its nascent stage on account of high selling prices and low awareness level among consumers, especially those residing in rural areas. However, due to increasing incidences of lifestyle diseases such as diabetes, obesity, blood pressure, asthma, and other heart diseases, consumers in India are becoming increasingly conscious about their eating habits. As a result, a rising number of consumers are including nutrition bars in their routine diet, thereby offering immense opportunities for both domestic as well as international nutrition bar players operating in India. Moreover, increasing pollution levels and rising concerns over high concentration of pesticides in traditional food products is resulting in an increasing number of Indian consumers opting for fortified foods such as nutrition bars to improve the level of nutrition in their diets.

According to “India Nutrition Bars Market Forecast & Opportunities, 2020”, nutrition bars market in India is projected to grow at a CAGR of over 29% till 2020. The country’s nutrition bars market is growing on the heels of rising health concerns and improving consumer lifestyle, primarily of the country’s expanding middle class households. Segment wise, Cereal Bars continue to dominate and account for more than three-fourths of the country’s nutrition bar market. Also, majority of the demand for nutrition bars is emanating from consumers below 40 years of age, and this trend is expected to gain more strength over the next five years. Few of the leading companies operating in nutrition bars market in India include Naturell, General Mills, Nouveau Medicament (P) Ltd and Xterra Nutrition. “India Nutrition Bars Market Forecast & Opportunities, 2020” report elaborates following aspects related to nutrition bars market in India:

- India Nutrition Bars Market Size, Share & Forecast
- Segmental Analysis – Cereal Bars, Protein Bars and Others (Energy Bars, Herbal Bars, etc.)
- Policy & Regulatory Landscape
- Changing Market Trends & Emerging Opportunities
- Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

- To gain an in-depth understanding of nutrition bars market in India
- To identify the on-going trends and anticipated growth over next five years
- To help industry consultants, nutrition bar manufacturers, distributors and dealers align their market-centric strategies
- To obtain research based business decision and add weight to presentations and marketing material
- To gain competitive knowledge of leading market players
- To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with nutrition bars manufacturers, distributors and industry experts. Secondary research included an exhaustive search of relevant publications such as company annual reports, financial reports and proprietary databases.

Table Of Contents

India Nutrition Bars Market Forecast and Opportunities, 2020
1. Research Methodology
2. Analyst View
3. Product Overview
4. Global Nutrition Bars Market Overview
4.1. Market Size and Forecast
4.1.1. By Value
5. India Nutrition Bars Market Outlook
5.1. Market Size and Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share and Forecast
5.2.1. By Type
5.2.2. By Age Group
5.2.3. By Point of Sale
5.2.4. By Region
5.2.5. By Company
5.3. Price Point Details
6. India Cereal Bars Market Outlook
6.1. Market Size and Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Competition Outlook
7. India Protein Bars Market Outlook
7.1. Market Size and Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Competition Outlook
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends and Developments
9.1. Targeting Consumers with Special Requirements
9.2. Fortified Foods
9.3. Addition of New Ingredients
9.4. Emergence of Overseas Players
9.5. Rural Segment Scenario
10. Policy and Regulatory Landscape
11. India Economic Profile
12. Competitive Landscape
12.1. Naturell (India) Pvt. Ltd.
12.2. General Mills India Private Limited
12.3. Nouveau Medicament (P) Ltd
12.4. Xterra Nutrition
12.5. Mars International India Pvt. Ltd
12.6. Sun Hygiene Foods Pvt. Ltd
12.7. Let's Be Well Red
12.8. Aegis Foods
13. Strategic Recommendations
14. Annexure



List of Figures

Figure 1: India Nutrition Bars Market Size, By Value (USD Million), By Volume (Million KG), 2010-2020F
Figure 2: India per Capita Income, 2010 - 2014 (USD)
Figure 3: Diabetic Population in Major Countries, 2013 (Million)
Figure 4: India Internet Penetration, 2011-2015 (%)
Figure 5: India Urban Households, 1991, 2001 and 2011 (Million)
Figure 6: India Nutrition Bars Market Share, By Type, By Value, 2010-2020F
Figure 7: India Nutrition Bars Market Share, By Age Group, By Volume, 2014
Figure 8: India Nutrition Bars Market Share, By Age Group, By Volume, 2020F
Figure 9: 18-58 Years Age Group Population Share in India, 1991, 2001 and 2011 (Million and Percentage)
Figure 10: India Nutrition Bars Market Share, By Point of Sale, By Volume, 2014
Figure 11: India Nutrition Bars Market Share, By Point of Sale, By Volume, 2020F
Figure 12: India Number of Supermarkets, 2005 and 2011
Figure 13: India Smartphone Users, 2011-2015 (Million)
Figure 14: India E-tail Sales, By Value, 2013 -2018F (USD Billion)
Figure 15: India Nutrition Bars Market Share, By Region, By Volume, 2014 and 2020F
Figure 16: India Nutrition Bars Market Share, By Company, By Value, 2014
Figure 17: India Nutrition Bars Market Share, By Company, By Value, 2020F
Figure 18: India Cereal Bars Market Size, By Value (USD Million), By Volume (Million KG), 2010-2020F
Figure 19: India Working Population Size, 2009-2012 (Million)
Figure 20: India Protein Bars Market Size, By Value (USD Million), By Volume (Million KG), 2010-2020F
Figure 21: India Percentage of Working Women in Total Population, 2010-2013
Figure 22: Growth in Population Share of 15-64 Years Age Group as Percentage of Total Population in India, 2005-2013
Figure 23: India Disposable Income, 2010-2014 (USD Million)
Figure 24: Rising Lifestyle Diseases in India, 2005, 2010 and 2015 (Million)
Figure 25: India Diabetic Patient Population, 2013 and 2030F (Million)
Figure 26: India Retail Sales, 2008-2020F (USD Billion)
Figure 27: India E-Tail Market, 2015E - 2020F (USD Billion)
Figure 28: Prevalence of Iron Deficiency Anaemic, By Percentage of Total Population, 2012
Figure 29: Registered and Projected Diabetic Cases in India, 2010 - 2030F (Million)
Figure 30: India Nutrition Bars Market Share, Rural vs. Urban, By Value, 2014

List of Figures

Table 1: India Major Nutrition Bars Companies Overview
Table 2: India Nutrition Bars Average Selling Price, By Company, 2015 (USD Per Unit)
Table 3: Xterra Nutrition (HYP) Nutrition Bars Average Prices, 2015 (USD per unit)
Table 4: Naturell Nutrition Bars Average Prices, 2015 (USD per unit)
Table 5: Nouveau Medicament (P) Ltd (GETRIM) Nutrition Bars Average Prices, 2015 (USD per unit)
Table 6: ProIN Nutrition Bars Average Prices, 2015 (USD per unit)
Table 7: Sun Hygiene Nutrition Bars Average Prices, 2015 (USD per unit)
Table 8: Major Lifestyle Related Diseases

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