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Global Electric Toothbrush - Market Study 2015-2019

  • September 2015
  • -
  • Infiniti Research Limited
  • -
  • 72 pages

About electric toothbrushes
An electric toothbrush is the kind of toothbrush which is plugged into the wall for recharging. Consumers keep the handle and replace the brush head frequently, usually every three months. Rechargeable electric toothbrushes vary in terms of the cleaning technology they use, such as oscillating action, rotating action, sonic technology etc.
With the evolution of the toothbrush industry, there are various types of toothbrushes available in the market. The low cost of manual toothbrushes is a major driver for the manual toothbrushes. However greater consciousness about oral hygiene and care along with the efficacy provided power toothbrushes is propelling the market for power toothbrushes. Power toothbrushes come in two variants; electric and battery powered. This report deals with the market for electric toothbrushes. Evolution in cleaning technology and advancements like smart electric toothbrushes are the major factors which will propel the market in the forecast period.
Technavio's analysts forecast the global electric toothbrush market to grow at a CAGR of 8.09 % over the period 2014-2019.
Covered in this report
This report covers the present scenario and the growth prospects of the global electric toothbrush market during the period 2015-2019. To calculate the market size, the report considered revenue generated from sales of electric toothbrushes, replacement brush heads and other replacement accessories like chargers, handles etc.
Technavio's report, Global Electric Toothbrush Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC, Europe, North America and ROW region; it also covers the landscape of the global electric toothbrush market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key regions
- APAC
- Europe
- North America
- ROW
Key Vendors
- Colgate Palmolive
- Panasonic
- Philips
- Proctor and Gamble
- Waterpik
Other prominent vendors

- Arm and Hammer
- Conair
- Mouth Watchers
- Omron Healthcare
- Summer Infant
Key market driver
- Increase in consumer need for oral healthcare products
- For a full, detailed list, view our report
Key market challenge
- Threat from manual and battery-powered toothbrushes
- For a full, detailed list, view our report
Key market trend
- Electric toothbrushes for kids
- For a full, detailed list, view our report

Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Global Electric Toothbrush - Market Study 2015-2019
PART 01: Executive summary
Key highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Geographical segmentation
Global electric toothbrush market by geography
Electric toothbrush market in Europe
Electric toothbrush market in North America
Electric toothbrush market in APAC
Electric toothbrush market in ROW
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
Competitive scenario
Market share analysis 2014
Philips
PandG
Panasonic Corporation
Colgate Palmolive
Waterpik
Other prominent vendors
PART 13: Key vendor analysis
Colgate-Palmolive
Panasonic
Philips
PandG
Water Pik
PART 14: Other prominent vendors
Arm and Hammer
Conair
Mouth Watchers
Omron Healthcare
Summer Infant
PART 15: Appendix
List of abbreviations
PART 16: Explore Technavio


List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Segmentation of global beauty and personal care market
Exhibit 03: Cleaning technologies in electric toothbrushes
Exhibit 04: Penetration of electric toothbrushes by cleaning technology
Exhibit 05: Evolution of electric toothbrushes
Exhibit 06: Global electric toothbrush market ($ billions)
Exhibit 07: Five forces analysis
Exhibit 08: Global electric toothbrush market by geography 2014
Exhibit 09: Global electric toothbrush market by geography 2019
Exhibit 10: Global electric toothbrush market by geography 2014-2019 (millions)
Exhibit 11: Global electric toothbrush market by geography 2014-2019
Exhibit 12: Electric toothbrush market in Europe 2014-2019 ($ billions)
Exhibit 13: Manual vs. electric toothbrush market in Europe
Exhibit 14: Electric toothbrush market in North America 2014-2019 ($ billions)
Exhibit 15: Daily electric toothbrush usage in US households 2013
Exhibit 16: Electric toothbrush market in APAC 2014-2019 ($ millions)
Exhibit 17: Electric toothbrush market in ROW ($ millions)
Exhibit 18: Imports of toothbrushes in Ghana and Kenya 2010 and 2012 ($ millions)
Exhibit 19: Effectiveness in plaque removal of electric and manual toothbrushes
Exhibit 20: Impact of drivers
Exhibit 21: Price differential between the various varieties of toothbrushes
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Growth in online personal care segment in Asia 2011-2012
Exhibit 24: Market share in the electric toothbrush market in US 2014
Exhibit 25: Market share in the global electric toothbrush market in 2014
Exhibit 26: Colgate-Palmolive: Business segmentation by revenue 2014
Exhibit 27: Colgate-Palmolive: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 28: Colgate-Palmolive: Geographical segmentation by revenue 2014
Exhibit 29: Revenue comparison by business segment 2013 and 2014 ($ millions)
Exhibit 30: Revenue comparison by business segment 2013 and 2014 ($ millions)
Exhibit 31: Geographical segmentation by revenue 2014
Exhibit 32: Business segmentation by revenue 2013 and 2014 (excludes revenue generated from corporate)
Exhibit 33: Water Pik: Product segmentation
Exhibit 34: Arm and Hammer: Product offerings
Exhibit 35: Arm and Hammer: Business segmentation
Exhibit 36: Conair: Product offerings
Exhibit 37: Conair: Business segmentation
Exhibit 38: Mouth Watchers: Product offerings
Exhibit 39: Mouth Watchers: Business segmentation
Exhibit 40: Omron Healthcare: Product offerings
Exhibit 41: Omron Healthcare: Business segmentation
Exhibit 42: Summer Infant: Product offerings
Exhibit 43: Summer Infant: Business segmentation

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