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Southeast Asia B2C E-Commerce Market 2015

  • September 2015
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 125 pages

B2C E-commerce Booming Across Southeast Asia

B2C E-Commerce trends and developments in the emerging markets of Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam were highlighted in a new report by secondary market research firm yStats.com, titled “Southeast Asia B2C E-Commerce Market 2015”. In this new publication, the Germany-based specialist in B2C E-Commerce and online payment market intelligence reports on the current state and the potential of online retail in Southeast Asia.

B2C E-Commerce in Southeast Asia has seen rapid growth and is predicted to maintain double-digit growth rates for the next several years. While Singapore established itself as the leading country by B2C E-Commerce sales in this sub-region, Indonesia is likely to take over this position due to increasing Internet and online shopper penetration within its vast population. Indonesia is predicted to account for more than a third of overall B2C E-Commerce sales in Southeast Asia in the next three years.

Southeast Asia is home to five of the top 10 countries in the Asia-Pacific region in terms of number of Internet users. However, only Singapore’s online market can be perceived as relatively advanced, with well-developed infrastructure and high Internet penetration, while other Southeast Asian markets can still expect robust growth through new Internet users and online shoppers, as well as infrastructure improvement.

Other B2C E-Commerce markets in Southeast Asia, such as Thailand, Vietnam and the Philippines, currently account for less than a 1% share of domestic retail sales and thus have a great room for growth. Along with an increase in Internet penetration, strengthening trust in online payments, development of delivery infrastructure and E-Commerce regulation will boost B2C E-Commerce growth. The leading trends in online retail across Southeast Asia include mobile and cross-border online shopping. In Indonesia, for example, mobile phones were used by the majority of Internet users to go online in 2014, and were furthermore the devices most used by online shoppers to make purchases over the Internet. Meanwhile, in Malaysia over one third of online purchases were reported to come from cross-border sales last year.

Some of the major regional players in the E-Commerce space in Southeast Asia include online retailer and marketplace Lazada, online classifieds platform OLX and online clothing merchant Zalora. Also global E-Commerce websites such as Amazon.com, Aliexpress.com and eBay.com rank high in popularity among Internet users in Southeast Asian countries.

Table Of Contents

Southeast Asia B2C E-Commerce Market 2015
1. Management Summary

2. Regional
- B2C E-Commerce Sales in Southeast Asia, in USD billion, 2009, 2014 and 2019f
- B2C E-Commerce Share of Total Retail Sales in Southeast Asia, in %, 2014 and 2019f
- B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 and 2018f
- Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult Internet Users, May 2014
- Number of Internet Users in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in millions, 2013 - 2018f
- Internet Penetration in Asia-Pacific, by Country, incl. Countries in Southeast Asia, in % of Population, 2013 - 2018f
- Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in %, Q4 2014
- Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, incl. Countries in Southeast Asia, in % of Respondents, 2012 - 2014
- Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Countries in Southeast Asia, April 2015
- Internet Penetration in Southeast Asia, by Country, in % of Population, 2014
- B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, in %, 2013
- Devices Most Used for Online Shopping in Southeast Asia, by Country, Compared to Global Average, in % of Online Shoppers, Q1 2014
- Breakdown of the Last Online Purchase in Southeast Asia, by Device Used, in % of Online Shoppers, by Country, 2014/Q1 2015
- Activities Carried Out on Smartphones at Least Weekly in Southeast Asia, incl. Purchase, by Country, in % of Smartphone Users, 2014/Q1 2015
- Top 3 Drivers of Online Shopping in Southeast Asia, by Country, Q1 2014
- Share of Internet Users Who Do Not Trust to Provide Credit Card Information Online in Southeast Asia, by Country, Compared to Global Average, in % of Internet Users, Q1 2014

3. Singapore

3.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015

3.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 and 2015f
- Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015

3.3. Sales and Shares
- B2C E-Commerce Sales, in SGD million, 2013 and 2018f
- B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013

3.4. Users and Shoppers
- Internet Penetration, in % of Households, 2010 - 2014
- Online Shopper Penetration, in % of Internet Users, 2009 - 2013

3.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2012 and 2013

3.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013

3.7. Delivery
- Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014

3.8. Players
- E-Commerce Player Overview, August 2015
- Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

4. Indonesia

4.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015

4.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014
- Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
- Overview of B2C E-Commerce Regulatory Trends, August 2015

4.3. Sales and Shares
- B2C E-Commerce Sales, in USD million, 2009 and 2014
- B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f

4.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
- Online Shopper Penetration, in % of Internet Users, 2013 - 2018f

4.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, 2014

4.6. Payment
- Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014

4.7. Delivery
- Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014

4.8. Players
- E-Commerce Player Overview, August 2015
- E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
- Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

5. Malaysia

5.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015

5.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
- Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015

5.3. Sales and Shares
- B2C E-Commerce Sales, in MYR billion, 2013 and 2020f
- B2C E-Commerce Share of Total Retail Sales, in %, 2013 and 2020f

5.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users, 2013

5.5. Products
- Products Purchased Online, in % of Online Shoppers, 2013

5.6. Payment
- Online Payment Overview, August 2015

5.7. Delivery
- Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online, 2013

5.8. Players
- E-Commerce Player Overview, August 2015
- Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

6. Thailand

6.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015

6.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014
- Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015

6.3. Sales and Shares
- B2C E-Commerce Sales, in USD million, 2013 and 2018f
- B2C E-Commerce Share of Total Retail Sales, in %, 2013 and 2020f

6.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014
- Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014

6.5. Products
- Product Categories Purchased Online, in % of Online Shoppers, May 2015

6.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015

6.7. Delivery
- Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015

6.8. Players
- E-Commerce Player Overview, August 2015
- Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

7. Philippines

7.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015

7.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users, June 2014
- Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014

7.3. Sales and Shares
- E-Commerce Sales, USD billion, 2014 and 2015f
- B2C E-Commerce Share of Total Retail Sales, in %, 2014

7.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014

7.5. Products
- Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1 2014

7.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014

7.7. Delivery
- Overview of B2C E-Commerce Delivery, August 2015

7.8. Players
- E-Commerce Player Overview, August 2015
- Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015

8. Vietnam

8.1. Overview
- B2C E-Commerce Overview and International Comparisons, August 2015

8.2. Trends
- B2C E-Commerce Trends Overview, August 2015
- Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook, December 2014
- Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015

8.3. Sales and Shares
- B2C E-Commerce Sales, in USD billion, 2013 and 2014
- B2C E-Commerce Share of Total Retail Sales, in %, 2014
- B2C E-Commerce Sales, in EUR billion, 2013 and 2018f

8.4. Users and Shoppers
- Internet Penetration, in % of Individuals, 2010 - 2014

8.5. Products
- Product Categories Purchased Online, in % Online Shoppers, 2013 and 2014

8.6. Payment
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 and 2014

8.7. Delivery
- Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014

8.8. Players
- E-Commerce Player Overview, August 2015
- Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015

Companies Mentioned
11street.my, 123Mua.vn, 5giay.vn, 701Search, Alibaba Group, aliexpress, Amazon, Berniaga, Big C Supercenter, Cashcashpinoy.com, Cdiscount, Chilindo.com, Chotot.vn, CP Fresh Mart, Craiglist.com.sg, Cungmua.com, Deal.com.sg, eBay, Ensogo.com.ph, Facebook, Giosis, GoFresh, Groupe Casino, Groupon, Gumtree.sg, HelloPay, Hotdeal.vn, Ikea.com, Indonetwork.co.id, Itruemart.com, Kaidee, kaskus, Lazada, Lelong.com.my, Line, Locanto.sg, MetroDeal.com, Mobile World JSC, Mobile88.com, Muachung.vn, Mudah.my, Myriad International Holdings, Mysale.my, Naspers, Fair Price, OL Shop, OLX, Priceprice.com, QandMe, Qoo10.sg, Rakuten, RedMart, Rocket Internet, Sendo, Senheng, Singapore Post, Singtelshop.com ,SSI Group, Tarad.com, Tesco, Tesco Lotus, Thaiticketmajor.com, Tiki.vn, Tokobagus, Tokopedia, Elevenia.co.id, Tops Supermarket, Vatgia.com, Vien Thong A Import Export Trading Production Corp, Vietrade, VinEcom, Vingroup, weloveshopping.com, Zalora

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