1. Market Research
  2. > Mixed Reality Market by Components, Application, By Device & Geography - Global Forecast to 2020

The mixed reality technology refers to a system that combines the real and virtual world and is able to present them together on a single display. It is a multi-disciplinary field involving computer graphics, signal processing, mobile computing, user interfaces, information visualization, and the design of displays and sensors. The mixed reality systems are applied in a wide range of applications including industrial, medical, aerospace & defense, and architecture among others. Moreover, mixed reality systems can be used as a tool for quicker evaluation of design and operability, which helps reduce the number of prototypes required and also contributes towards minimizing the costs.

The global mixed reality market has been segmented based on component, device, application, and geography. It has been segmented based on component into hardware and software, whereas it has been categorized based on device into head-mounted (wired) and head-mounted (wireless) display devices. The studied market has been segmented based on application into industrial, aerospace & defense, medical, architecture, and consumer among others. The mixed reality market has also been segmented on the basis of geography into North America, Europe, APAC, and RoW.

The global mixed reality market is expected to reach USD 453.4 million by 2020, growing at a CAGR of 75.2% between 2016 and 2020. Among all applications, the market for the industrial application is expected to grow at the highest rate. It is expected to lead the global mixed reality market and is projected to be worth USD 185.5 million by 2020, due to the increase in the number of new product launches specifically catering to various industrial needs such as engineering, design, and maintenance & inspection among others. North America is estimated to hold the largest share of the studied market till 2020. Some of the factors affecting the growth of this market include the rapid technological advancements in the reality technology and growing adoption of these technologies such as mixed and augmented in the region by various companies.

The major players that offer various products in the mixed reality market include Atheer, Inc. (U.S.), Canon Inc. (Japan), Daqri LLC (U.S.), Eon Reality Inc. (U.S.), Layar B.V. (The Netherlands), Magic Leap, Inc. (U.S.), Meta Company (U.S.), Microsoft Corporation (U.S.), Seiko Epson Corporation (Japan), and Sulon Technologies (Canada) among others.

Table Of Contents

Mixed Reality Market by Components, Application, By Device and Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 STUDY OBJECTIVES 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY and PRICING 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primaries' interviews: By company type, designation, and region 20
2.2 DEMAND-SIDE ANALYSIS 20
2.2.1 INTRODUCTION 20
2.2.2 DEMAND-SIDE ANALYSIS 21
2.2.2.1 Growing demand for Head-Mounted Displays 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 BOTTOM-UP APPROACH 22
2.3.2 TOP-DOWN APPROACH 23
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 24
2.5 RESEARCH ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES FOR THE MIXED REALITY MARKET 31
4.2 MIXED REALITY MARKET, BY APPLICATION 32
4.3 MIXED REALITY MARKET IN THE ASIA-PACIFIC REGION 33
4.4 MIXED REALITY INDUSTRIAL APPLICATION MARKET, BY GEOGRAPHY 33
4.5 LIFE CYCLE ANALYSIS, BY GEOGRAPHY 34

5 MARKET OVERVIEW 35
5.2 MARKET SEGMENTATION 36
5.2.1 BY COMPONENT 37
5.2.2 BY DEVICE 37
5.2.3 BY APPLICATION 38
5.2.4 BY GEOGRAPHY 38
5.3 MARKET EVOLUTION 39
5.4 MARKET DYNAMICS 41
5.4.1 DRIVERS 42
5.4.1.1 Penetration of Head Mounted Display (HMD) devices in gaming, sports, and entertainment industries 42
5.4.1.2 Evolution of hardware and software components for reality technologies 42
5.4.1.3 Rising Internet connectivity 43
5.4.2 RESTRAINTS 44
5.4.2.1 Image latency affects the performance of mixed reality devices 44
5.4.2.2 Limited battery life 44
5.4.3 OPPORTUNITIES 45
5.4.3.1 Mixed reality research projects in the European region 45
5.4.3.2 Mixed reality for medical education 45
5.4.4 CHALLENGES 46
5.4.4.1 Tracking and registration difficulties 46
5.4.4.2 Graphical content creation 46
5.4.5 BURNING ISSUE 46
5.4.5.1 Social acceptance 46
5.4.6 WINNING IMPERATIVE 47
5.4.6.1 Investment from major players such as Microsoft, Atheer Labs, Meta Company, and others 47
6 INDUSTRY TRENDS 48
6.1 INTRODUCTION 48
6.2 VALUE CHAIN ANALYSIS 48
6.3 STRATEGIC BENCHMARKING 49
6.3.1 TECHNOLOGY INTEGRATION AND PRODUCT ENHANCEMENT 49
7 MARKET, BY COMPONENT 50
7.1 INTRODUCTION 51
7.2 HARDWARE 52
7.2.1 SEMICONDUCTOR COMPONENTS 52
7.2.2 SENSORS 52
7.2.2.1 Magnetometer 52
7.2.2.2 Accelerometer 53
7.2.2.3 Gyroscope 53
7.2.2.4 Proximity sensors 53
7.2.2.5 Others 53
7.2.3 POWER UNITS 54
7.3 SOFTWARE 54
8 MARKET, BY DEVICE 55
8.1 INTRODUCTION 56
8.2 HEAD-MOUNTED DISPLAY (WIRED) 56
8.3 HEAD MOUNTED DISPLAY (WIRELESS) 58
9 MARKET, BY APPLICATION 60
9.1 INTRODUCTION 61
9.2 INDUSTRIAL APPLICATION 62
9.3 AEROSPACE and DEFENSE 64
9.4 MEDICAL 67
9.4.1 SURGERY 67
9.4.2 SIMULATION TRAINING 67
9.4.3 VISUALIZATION OF CT SCANS 67
9.5 ARCHITECTURE 68
9.6 CONSUMER 69
9.6.1 ENTERTAINMENT 70
9.6.2 GAMING 70
9.7 OTHERS 72
9.7.1 EDUCATION 72
9.7.2 SPORTS 72
10 MARKET, BY GEOGRAPHY 74
10.2 INTRODUCTION 75
10.3 NORTH AMERICA 77
10.3.1 U.S. 81
10.3.2 REST OF NORTH AMERICA 81
10.4 EUROPE 85
10.4.1 GERMANY 89
10.4.2 U.K. 89
10.4.3 FRANCE 89
10.4.4 REST OF EUROPE 89
10.5 ASIA-PACIFIC 95
10.5.1 CHINA 97
10.5.2 JAPAN 97
10.5.3 SOUTH KOREA 97
10.5.4 REST OF APAC 97

10.6 REST OF THE WORLD (ROW) 104
10.6.1 MIDDLE EAST AND AFRICA 104
10.6.2 SOUTH AMERICA 104
11 COMPETITIVE LANDSCAPE 110
11.1 OVERVIEW 111
11.2 TOP PLAYERS IN THE MIXED REALITY MARKET 112
11.3 COMPETITIVE SCENARIO 113
11.4 RECENT DEVELOPMENTS 114
11.4.1 NEW PRODUCT LAUNCHES 114
11.4.2 CONTRACTS, AGREEMENTS, AND PARTNERSHIPS 115
11.4.3 ACQUISITIONS 116
12 COMPANY PROFILES 117
12.1 INTRODUCTION 117
12.2 ATHEER, INC. 118
12.2.1 BUSINESS OVERVIEW 118
12.2.2 PRODUCT PORTFOLIO 118
12.2.3 RECENT DEVELOPMENTS 118
12.3 CANON, INC. 119
12.3.1 BUSINESS OVERVIEW 119
12.3.2 PRODUCT PORTFOLIO 120
12.3.3 RECENT DEVELOPMENTS 120
12.3.4 MNM VIEW 120
12.3.5 CANON, INC.: SWOT ANALYSIS 121
12.4 DAQRI, LLC 122
12.4.1 BUSINESS OVERVIEW 122
12.4.2 PRODUCT PORTFOLIO 122
12.4.3 RECENT DEVELOPMENTS 122
12.5 EON REALITY, INC. 123
12.5.1 BUSINESS OVERVIEW 123
12.5.2 PRODUCT PORTFOLIO 123
12.5.3 RECENT DEVELOPMENTS 123
12.5.4 MNM VIEW 124
12.5.5 EON REALITY, INC.: SWOT ANALYSIS 125
12.6 LAYAR B.V. 126
12.6.1 BUSINESS OVERVIEW 126
12.6.2 PRODUCT PORTFOLIO 126
12.6.3 RECENT DEVELOPMENTS 126

12.7 MAGIC LEAP, INC. 127
12.7.1 BUSINESS OVERVIEW 127
12.7.2 PRODUCT PORTFOLIO 127
12.7.3 RECENT DEVELOPMENTS 127
12.8 META COMPANY 128
12.8.1 BUSINESS OVERVIEW 128
12.8.2 PRODUCT PORTFOLIO 128
12.8.3 RECENT DEVELOPMENTS 128
12.9 MICROSOFT CORPORATION 129
12.9.1 BUSINESS OVERVIEW 129
12.9.2 PRODUCT PORTFOLIO 130
12.9.3 RECENT DEVELOPMENTS 130
12.9.4 MNM VIEW 130
12.9.5 MICROSOFT CORPORATION: SWOT ANALYSIS 131
12.10 SEIKO EPSON CORPORATION 132
12.10.1 BUSINESS OVERVIEW 132
12.10.2 PRODUCT PORTFOLIO 133
12.10.3 RECENT DEVELOPMENTS 133
12.10.4 MNM VIEW 133
12.10.5 SEIKO EPSON CORPORATION: SWOT ANALYSIS 134
12.11 SULON TECHNOLOGIES 135
12.11.1 BUSINESS OVERVIEW 135
12.11.2 PRODUCT PORTFOLIO 135
12.11.3 RECENT DEVELOPMENTS 135
13 APPENDIX 136
13.1 INSIGHTS OF INDUSTRY EXPERTS 136
13.2 DISCUSSION GUIDE 137
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 140
13.4 AVAILABLE CUSTOMIZATIONS 141
13.5 RELATED REPORTS 141


LIST OF TABLES

TABLE 1 ADOPTION OF HEAD MOUNTED DISPLAY DEVICES IN GAMING, SPORTS, AND ENTERTAINMENT INDUSTRIES IS EXPECTED TO PROPEL THE GROWTH OF THE MIXED REALITY MARKET 42
TABLE 2 IMAGE LATENCY MAY ACT AS A RESTRAINT TO THE GROWTH OF THE MIXED REALITY MARKET 44
TABLE 3 MIXED REALITY RESEARCH PROJECTS SUCH AS 3D LIVE PROJECTS OFFER A HUGE GROWTH OPPORTUNITY FOR THE MIXED REALITY MARKET 45
TABLE 4 GLOBAL MIXED REALITY MARKET, BY COMPONENT, 2016-2020 ( USD MILLION) 52
TABLE 5 GLOBAL MIXED REALITY MARKET, BY DEVICE, 2016-2020 ( USD MILLION) 56
TABLE 6 HEAD-MOUNTED DISPLAY (WIRED) MARKET SIZE, BY APPLICATION,
2016-2020 (USD MILLION) 57
TABLE 7 HEAD-MOUNTED DISPLAY (WIRELESS) MARKET SIZE, BY APPLICATION,
2016-2020 (USD MILLION) 59
TABLE 8 MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 62
TABLE 9 MIXED REALITY MARKET: INDUSTRIAL APPLICATION, BY GEOGRAPHY,
2016-2020 (USD MILLION) 63
TABLE 10 MIXED REALITY MARKET: INDUSTRIAL APPLICATION, BY DEVICE,
2016-2020 (USD MILLION) 64
TABLE 11 MIXED REALITY MARKET: AEROSPACE and DEFENSE APPLICATION, BY GEOGRAPHY, 2016-2020 (USD MILLION) 65
TABLE 12 MIXED REALITYMARKET: AEROSPACE and DEFENSE APPLICATION, BY DEVICE,
2016 - 2020 (USD MILLION) 66
TABLE 13 MIXED REALITY MARKET: MEDICAL APPLICATION, BY GEOGRAPHY,
2016-2020 (USD MILLION) 67
TABLE 14 MIXED REALITY MARKET: MEDICAL APPLICATION, BY DEVICE,
2016-2020 (USD MILLION) 68
TABLE 15 MIXED REALITY MARKET: ARCHITECTURE APPLICATION, BY GEOGRAPHY,
2016-2020 (USD MILLION) 69
TABLE 16 MIXED REALITY MARKET: ARCHITECTURE APPLICATION, BY DEVICE,
2016-2020 (USD MILLION) 69
TABLE 17 MIXED REALITY MARKET: CONSUMER APPLICATION, BY GEOGRAPHY,
2018-2020 (USD MILLION) 71
TABLE 18 MIXED REALITY MARKET: CONSUMER APPLICATION, BY DEVICE,
2018 - 2020 (USD MILLION) 71
TABLE 19 MIXED REALITY MARKET: OTHER APPLICATIONS, BY GEOGRAPHY,
2016-2020 (USD MILLION) 73
TABLE 20 MIXED REALITY MARKET; OTHER APPLICATIONS, BY DEVICE,
2016-2020 (USD MILLION) 73
TABLE 21 MIXED REALITY MARKET, BY GEOGRAPHY, 2016-2020 (USD MILLION) 77
TABLE 22 NORTH AMERICAN MIXED REALITY MARKET, BY COUNTRY,
2016-2020 (USD MILLION) 79
TABLE 23 NORTH AMERICAN MIXED REALITY MARKET, BY APPLICATION,
2016-2020 (USD MILLION) 80
TABLE 24 U.S. MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 81
TABLE 25 REST OF NORTH AMERICAN MIXED REALITY MARKET, BY APPLICATION,
2016-2020 82
TABLE 26 NORTH AMERICAN MIXED REALITY MARKET: INDUSTRIAL APPLICATION,
BY COUNTRY, 2016-2020 (USD MILLION) 82
TABLE 27 NORTH AMERICAN MIXED REALITY MARKET: AEROSPACE and DEFENCE APPLICATION, BY COUNTRY, 2016-2020 (USD MILLION) 83
TABLE 28 NORTH AMERICAN MIXED REALITY MARKET: MEDICAL APPLICATION, BY COUNTRY, 2016-2020 (USD MILLION) 83
TABLE 29 NORTH AMERICAN MIXED REALITY MARKET: ARCHITECTURAL APPLICATION,
BY COUNTRY, 2016-2020 (USD MILLION) 83
TABLE 30 NORTH AMERICAN MIXED REALITY MARKET: CONSUMER APPLICATION,
BY COUNTRY, 2016-2020 (USD MILLION) 84
TABLE 31 NORTH AMERICAN MIXED REALITY MARKET: OTHER APPLICATIONS, BY COUNTRY, 2016-2020 (USD MILLION) 84
TABLE 32 EUROPEAN MIXED REALITY MARKET, BY COUNTRY, 2016-2020 (USD MILLION) 87
TABLE 33 EUROPEAN MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 88
TABLE 34 EUROPEAN MIXED REALITY MARKET: INDUSTRIAL APPLICATION, BY COUNTRY, 2016-2020 (USD MILLION) 89
TABLE 35 EUROPEAN MIXED REALITY MARKET: AEROSPACE and DEFENCE APPLICATION,
BY COUNTRY, 2016-2020 (USD MILLION) 90
TABLE 36 EUROPEAN MIXED REALITY MARKET: MEDICAL APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 90
TABLE 37 EUROPEAN MIXED REALITY MARKET: ARCHITECTURE APPLICATION, BY COUNTRY, 2016-2020 (USD MILLION) 91
TABLE 38 EUROPEAN MIXED REALITY MARKET: CONSUMER APPLICATION, BY COUNTRY, 2016-2020 (USD MILLION) 91
TABLE 39 EUROPEAN MIXED REALITY MARKET: OTHER APPLICATIONS, BY COUNTRY,
2016-2020 (USD MILLION) 92
TABLE 40 GERMAN MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 92
TABLE 41 U.K. MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 93
TABLE 42 FRENCH MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 93
TABLE 43 REST OF EUROPE MIXED REALITY MARKET, BY APPLICATION,
2016-2020 (USD MILLION) 94
TABLE 44 APAC MIXED REALITY MARKET, BY COUNTRY, 2016-2020 (USD MILLION) 97
TABLE 45 APAC MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 98
TABLE 46 APAC MIXED REALITY MARKET: INDUSTRIAL APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 99
TABLE 47 APAC MIXED REALITY MARKET: AEROSPACE and DEFENCE APPLICATION,
BY COUNTRY, 2016-2020 (USD MILLION) 99
TABLE 48 APAC MIXED REALITY MARKET: MEDICAL APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 100
TABLE 49 APAC MIXED REALITY MARKET: ARCHITECTURE APPLICATION, BY COUNTRY,
2016-2020 (USD THOUSAND) 100
TABLE 50 APAC MIXED REALITY MARKET: CONSUMER APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 101
TABLE 51 APAC MIXED REALITY MARKET: OTHER APPLICATIONS, BY COUNTRY,
2016-2020 (USD MILLION) 101
TABLE 52 CHINESE MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 102
TABLE 53 JAPANESE MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 102
TABLE 54 SOUTH KOREAN MIXED REALITY MARKET, BY APPLICATION,
2016-2020 (USD MILLION) 103
TABLE 55 REST OF APAC MIXED REALITY MARKET, BY APPLICATION,
2016-2020 (USD THOUSAND) 103
TABLE 56 ROW MIXED REALITY MARKET, BY COUNTRY, 2016 - 2020 (USD MILLION) 105
TABLE 57 ROW MIXED REALITY MARKET, BY APPLICATION, 2016-2020 (USD MILLION) 106
TABLE 58 ROW MIXED REALITY MARKET: INDUSTRIAL APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 106
TABLE 59 ROW MIXED REALITY MARKET: AEROSPACE and DEFENCE APPLICATION,
BY COUNTRY, 2016-2020 (USD MILLION) 107
TABLE 60 ROW MIXED REALITY MARKET: MEDICAL APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 107
TABLE 61 ROW MIXED REALITY MARKET: ARCHITECTURE APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 107
TABLE 62 ROW MIXED REALITY MARKET: CONSUMER APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 108
TABLE 63 ROW MIXED REALITY MARKET: OTHER APPLICATION, BY COUNTRY,
2016-2020 (USD MILLION) 108
TABLE 64 MIDDLE EASTERN AND AFRICAN MIXED REALITY MARKET, BY APPLICATION,
2016-2020 (USD MILLION) 109
TABLE 65 SOUTH AMERICAN MIXED REALITY MARKET, BY APPLICATION,
2016-2020 (USD MILLION) 109
TABLE 66 TOP PLAYERS IN THE MIXED REALITY MARKET 112
TABLE 67 NEW PRODUCT LAUNCHES, 2014-2015 114
TABLE 68 CONTRACTS, AGREEMENTS, AND PARTNERSHIPS, 2014-2015 115
TABLE 69 ACQUISITIONS, 2014-2015 116


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN and FACTOR ANALYSIS 17
FIGURE 2 HEAD-MOUNTED DEVICES MARKET SIZE, 2012-2014 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 ASSUMPTIONS FOR THE RESEARCH STUDY 25
FIGURE 6 INDUSTRIAL APPLICATION IS EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE MIXED REALITY MARKET FROM 2016 TO 2020 27
FIGURE 7 THE SOFTWARE COMPONENTS SEGMENT IS EXPECTED TO WITNESS THE HIGHEST CAGR IN THE MIXED REALITY MARKET DURING THE FORECAST PERIOD 28
FIGURE 8 THE HMD WIRELSS DEVICES SEGMENT IS ESTIMATED TO WITNESS THE HIGHEST GROWTH RATE IN THE MIXED REALITY MARKET DURING THE FORECAST PERIOD 28
FIGURE 9 GLOBAL MIXED REALITY MARKET, BY GEOGRAPHY, 2016 29
FIGURE 10 GLOBAL MIXED REALITY MARKET, BY COUNTRY, 2016 30
FIGURE 11 INCREASING ADOPTION OF MIXED REALITY PRODUCTS IN VARIOUS APPLICATIONS IS EXPECTED TO DRIVE THE STUDIED MARKET DURING THE FORECAST PERIOD 31
FIGURE 12 THE INDUSTRIAL SEGMENT IS EXPECTED TO BE THE LARGEST MARKET FOR MIXED REALITY TECHNOLOGY DURING THE FORECAST PERIOD 32
FIGURE 13 THE INDUSTRIAL APPLICATION IS ESTIMATED TO DOMINATE THE EMERGING
ASIA-PACIFIC MARKET FOR MIXED REALITY TECHNOLOGY, 2016 33
FIGURE 14 NORTH AMERICA IS EXPECTED TO GROW AT A HIGHER MARKET SIZE COMPARED TO THE OTHER REGIONS FROM 2016 TO 2020 33
FIGURE 15 THE MIXED REALITY MARKET IS PROJECTED TO BE IN THE GROWTH PHASE IN THE NORTH AMERICAN REGION BY 2016 34
FIGURE 16 MIXED REALITY MARKET SEGMENTATION 36
FIGURE 17 MIXED REALITY MARKET, BY COMPONENT 37
FIGURE 18 MIXED REALITY MARKET, BY DEVICE 37
FIGURE 19 MIXED REALITY MARKET, BY APPLICATION 38
FIGURE 20 MIXED REALITY MARKET, BY GEOGRAPHY 38
FIGURE 21 EVOLUTION OF THE MIXED REALITY MARKET 39
FIGURE 22 MARKET DYNAMICS: OVERVIEW 41
FIGURE 23 WORLD INTERNET PENETRATION RATES, BY GEOGRAPHY, 2014 Q4 43
FIGURE 24 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING THE MANUFACTURING AND ASSEMBLY PHASES 48
FIGURE 25 STRATEGIC BENCHMARKING: KEY PLAYERS LARGELY ADOPTED ORGANIC GROWTH STRATEGIES FOR NEW PRODUCT AND TECHNOLOGY DEVELOPMENT 49
FIGURE 26 MIXED REALITY MARKET, BY COMPONENT 51
FIGURE 27 THE SOFTWARE SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 51
FIGURE 28 MIXED REALITY MARKET, BY DEVICE 56
FIGURE 29 INDUSTRIAL APPLICATION IS EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE HMD WIRED DEVICE MARKET DURING THE FORECAST PERIOD 57
FIGURE 30 AEROSPACE and DEFENCE APPLICATION IS ESTIMATED TO WITNESS THE HIGHEST GROWTH IN THE HMD WIRELESS DEVICE MARKET BETWEEN 2016 AND 2020 58

FIGURE 31 MIXED REALITY MARKET, BY APPLICATION 61
FIGURE 32 INDUSTRIAL APPLICATION IS EXPECTED TO WITNESS THE HIGHEST GROWTH IN THE MIXED REALITY MARKET DURING THE FORECAST PERIOD 61
FIGURE 33 NORTH AMERICA IS PROJECTED TO WITNESS THE HIGHEST GROWTH IN MARKET FOR INDUSTRIAL APPLICATION OF MIXED REALITY DURING THE FORECAST PERIOD 63
FIGURE 34 THE HMD WIRELESS DEVICES SEGMENT IS ESTIMATED TO GROW AT A HIGHER CAGR BETWEEN 2016 AND 2020 64
FIGURE 35 APAC IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE MARKET FOR MIXED REALITY IN INDUSTRIAL APPLICATION FROM 2016 TO 2020 65
FIGURE 36 THE HMD WIRELESS DEVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR IN THE MARKET FOR MIXED REALITY IN AEROSPACE and DEFENSE APPLICATION BETWEEN 2016 AND 2020 66
FIGURE 37 ROW IS EXPECTED TO GROW AT THE HIGHEST CAGR RATE IN THE MARKET FOR MIXED REALITY IN ARCHITECTURE APPLICATION DURING THE FORECAST PERIOD 68
FIGURE 38 NORTH AMERICA IS ESTIMATED TO WITNESS THE HIGHEST GROWTH BETWEEN 2016 AND 2020 70
FIGURE 39 ROW IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 72
FIGURE 40 MIXED REALITY MARKET, BY REGION 75
FIGURE 41 MIXED REALITY MARKET, GEOGRAPHIC ANALYSIS 76
FIGURE 42 U.S. IS EXPECTED TO DOMINATE THE GLOBAL MIXED REALITY MARKET BETWEEN 2016 AND 2020 76
FIGURE 43 NORTH AMERICAN MARKET SNAPSHOT: THE MARKET WOULD BE DRIVEN BY THE GROWING DEMAND BY INDUSTRIAL APPLICATION DURING THE FORECAST PERIOD 78
FIGURE 44 NORTH AMERICAN MIXED REALITY MARKET 79
FIGURE 45 INDUSTRIAL APPLICATION IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE NORTH AMERICAN MIXED REALITY MARKET 80
FIGURE 46 EUROPEAN MARKET SNAPSHOT: THE DEMAND WOULD BE DRIVEN BY VARIOUS POTENTIAL GROWTH OPPORTUNITIES PERTAINING TO THE INDUSTRIAL APPLICATION 85
FIGURE 47 EUROPEAN MIXED REALITY MARKET 86
FIGURE 48 GERMANY IS PROJECTED TO LEAD THE EUROPEAN MIXED REALITY MAREKT DUE TO THE INCREASING ADOPTION OF REALITY TECHNOLOGIES IN INDUSTRIAL AND AEROSPACE and DEFENCE SECTORS 87
FIGURE 49 THE INDUSTRIAL APPLICATION HELD THE LARGEST SHARE IN THE EUROPEAN MIXED REALITY MARKET 88
FIGURE 50 APAC MARKET SNAPSHOT: THE DEMAND WOULD BE DRIVEN BY THE GROWING USAGE OF REALITY TECHNOLIGIES IN INDUSTRIAL APPLICATIONS 95
FIGURE 51 APAC MIXED REALITY MARKET 96
FIGURE 52 CHINA IS PROJECTED TO LEAD THE APAC MIXED REALITY MARKET
FROM 2016 TO 2020 96
FIGURE 53 INDUSTRIAL APPLICATION IS PROJECTED TO WITNESS THE HIGHEST GROWTH IN THE MIXED REALITY MARKET BY 2016 98
FIGURE 54 ROW MIXED REALITY MARKET 104
FIGURE 55 SOUTH AMERICA IS EXPECTED TO BE THE LARGEST MARKET FOR MIXED REALITY IN THE ROW REGION BY 2016 105
FIGURE 56 KEY GROWTH STRATEGIES ADOPTED BY THE TOP COMPANIES BETWEEN
2012 AND 2015 111
FIGURE 57 MARKET EVALUATION FRAMEWORK-NEW PRODUCT LAUNCHES FUELLED GROWTH AND INNOVATION IN 2014 AND 2015 113

FIGURE 58 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 114
FIGURE 59 CANON, INC.: COMPANY SNAPSHOT 119
FIGURE 60 MICROSOFT COPRORATION: COMPANY SNAPSHOT 129
FIGURE 61 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT 132

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