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The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019

  • September 2015
  • 57 pages
  • GlobalData
Report ID: 3275134

Summary

Table of Contents

Synopsis
Timetric’s 'The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Egypt's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, cash transactions and payment cards during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy, recent changes in the regulatory structure, and profiles of card issuers operating in the country.

Summary
Timetric’s 'The Cards and Payments Industry in Egypt: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Egypt's cards and payments industry, including:

- Current and forecast values for each market in Egypt's cards and payments industry, including debit and credit cards. It also includes detailed analysis of the prepaid card market.

- Detailed insights into payment instruments including check payments, credit transfers, cash transactions and payment cards. It also, includes an overview of the country's key alternative payment instruments.

- Analysis of various market drivers and regulations governing Egypt's cards and payments industry.

- Detailed analysis of strategies adopted by banks and other institutions to market debit and credit cards.

- Comprehensive analysis of consumer attitudes and buying preferences for cards.

- The competitive landscape of Egypt's cards and payments industry.

Scope
- This report provides a comprehensive analysis of Egypt's cards and payments industry.

- It provides current values for Egypt's cards and payments industry for 2014, and forecast figures to 2019.

- It details the different economic, infrastructural and business drivers affecting Egypt's cards and payments industry.

- It outlines the current regulatory framework in the industry.

- It details marketing strategies used by various banks and other institutions.

- It profiles major banks in Egypt's cards and payments industry.

Reasons To Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to Egypt's cards and payments industry and each market within it.

- Understand the key market trends and growth opportunities in Egypt's cards and payments industry.

- Assess the competitive dynamics in Egypt's cards and payments industry.

- Gain insights into marketing strategies used for various card types in Egypt.

- Gain insights into key regulations governing Egypt's cards and payments industry.

Key Highlights
- Citigroup signed an agreement to sell its retail banking and cards business to Commercial International Bank (CIB) in June 2015. On receiving regulatory approval, Citibank will transfer 900 full-time consumer banking and contract employees, eight Citibank branches and its Egyptian ATM network to CIB. According to CIB, the deal will increase its market share by 33%, adding 80,000 credit cardholders to CIB's portfolio of 240,000.

- Egypt-based electronic payments company Emerging Markets Payments (EMP) launched EMP Online Fraud Prevention Services in June 2015, to protect banks and customers from online card fraud. In April 2013, HSBC launched a fraud-prevention device called HSBC Secure Key. Payment card transaction values and volumes are anticipated to increase as banks adopt measures to combat online card fraud.

- To increase the adoption of e-payments in Egypt, MasterCard launched its Cashless Campaign in 2014. The campaign was launched in collaboration with five prominent banks: National Bank of Egypt (NBE), The United Bank, Emirates NBD, Housing and Development Bank and Commercial International Bank (CIB). Similarly, North Cairo Electricity Distribution Company and NBE signed an agreement in October 2013, to allow citizens to pay electricity bills online using Visa cards. Likewise, in September 2014, Egypt’s leading nationwide electronic bill presentment and payment (EBPP) platform, Fawry, announced the launch of new service that enables individuals to pay traffic fines directly via the Fawry network. These initiatives are anticipated to increase the share of e-payments in the country.

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ref:plp2015

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