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The veterinary healthcare market in Australia was valued at USD 584.0 million in 2014 and is projected to reach USD 1220.0 million by 2020, growing at a CAGR of 13.05% during the forecast period from 2014 to 2020. The market for parasiticides in this region is currently valued at USD 172.0 million, which is a significant increase from 2013.



Australia’s veterinary healthcare market is gaining importance as a result of manufacturers focusing more on the production of products with specialized formulations and manufacturing processes.



The importance of livestock animals is generating growth in the animal healthcare market owing to more people consuming meat and dairy products. The boom in population and a stable economy are expected to result in an increased demand for protein-rich foods, especially in developing regions. Animal health companies are well-positioned to address this growing emerging demand for higher-protein diets as well.



Australia Veterinary Health Market- Market Dynamics



The new types of diseases in animals and their subsequent transfer to humans via animal food product consumption and companionship are escalating the veterinary healthcare industry in Australia. The strategic decisions in the research and development activities of manufacturers are expected to positively impact the Australian veterinary healthcare market.





Drivers



Some of the key factors driving this market in Australia are:





Increased ownership of companion animals as pets and for security purposes

Increased awareness about animal health

Fewer requirements for animal health drugs approval

Continuous rate of innovations and technological advances in the development of animal health drugs

Escalating occurrence of zoonotic diseases

Growing consumer focus on animal health and food safety

Need to increase the production of farm animal products (eggs, milk, beef, and other dairy products)







Restraints



The increased competition for cultivated land and scarcity of arable land are the major restraints for the growth of this market.



In this report, the Australia veterinary healthcare market is segmented on the basis of animal products (vaccines, parasiticides, anti-infective, medicinal feed additives and other pharmaceuticals), animal types (companion animals and farm animals), animal diagnostic market, and animal genetics market. Companion animals contribute 44.3% and farm animals contribute 55.7 % to the global animal healthcare market.





Some of the key players in the market are:





Bayer Healthcare

Ceva Animal Health, Inc.

Elanco

Merck

Merial (Animal Health Division of Sanofi)







What the Report Offers





Global, regional and country-level analysis along with forecasts of the study market.

Study of the effect of exogenous and endogenous factors, viz. demographic, economics, and political factors, among others, that affect the global market.

Porter’s five forces framework incorporating the factors influencing each force to determine the intensity of competition.

Segment and sub-segment level analysis of the market for the review and forecast period.

Identification of key factors instrumental in changing the market scenario, exploiting new opportunities and gaining a competitive edge.

SWOT analysis for key players and a detailed study of their current strategic interests and key financial performance indicators.



Table Of Contents

Australia Veterinary Healthcare Market by Animal types( Farm animals, Companion animals, Poultry), by Diagnostic Technologies -Trends and Forecast, 2014 2019
1. INTRODUCTION



1.1. Methodology



1.2. Definition of the market



2. KEY FINDINGS OF THE STUDY



3. Australia Veterinary Healthcare Market Overview



4. GLOBAL MARKET ANALYSIS



4.1. Livestock Industry Trends



4.2 Farm animals Health Trends



4.3 Companion animals health trends



4.4. Threshold matters of the Industry



4.5. Factors Affecting the Global Market



4.5.1. Drivers



4.5.2. Restraints



4.5.3. Opportunities



4.6. Porters Analysis



4.6.1. Bargaining power of Buyers



4.6.2. Bargaining power of Suppliers



4.6.3. Degree of Competition



4.6.4. Threat of new entrants



4.6.5. Threat of Substitutes



4.7. Global Regulatory Environment-Impact Analysis



4.8. Value Chain Analysis



5. Australia's Share in the Asia-Pacific Veterinary health care market.



6. Australia's Veterinary health care market- Market Segmentation by products



6.1 Vaccines



6.2 Anti-Infectives



6.3 Parasiticides



6.4 Medicinal Feed Additives



6.5 Other Pharmaceuticals



7. Australia's Veterinary health care market- Market Segmentation by Animals



7.1 Farm animal health market



7.1.1 Poultry health market



7.1.2 Swine health market



7.1.3 Fish health market



7.1.4 Cattle health market



7.1.5 Sheep health market



7.2 Companion animal health market



7.2.1 Dogs and Cats Market



7.2.2 Horse health market



8. The future of the industry-Expert View



9. Key players' profile Global



9.1 Zoetis Animal Healthcare



9.2 Merck Ltd.



9.3 Merial (Animal Health division of Sanofi)



9.4 Elanco Animal Health



9.5 Bayer Animal Health



9.6 Ceva Animal Health



10. Appendix



10.1. Abbreviations



10.2. Sources



10.3. Bibliography



10.4. Disclaimer

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