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Communication has become an important aspect in every field. With the advancement in technologies, this has changed the way companies are communicating with their customers. Digital Signage is one such technology, which has witnessed tremendous growth. Digital Signage, a subset of signage uses advanced methods like LCD, LED, OLED and projections to display content such as digital images, video, streaming media and information and can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings. These displays use content management systems which can be run either from personal computers and servers or regional/national media hosting providers.

Touchscreen technologies and near field communications have provided an impetus to this market. These help in saving costs associated with traditional printed advertisements which are more time consuming and tedious to implement. Digital Signage is being used increasingly across different industry verticals as well as for relaying real-time information at different places. Vendors of both hardware and software are expanding their offerings to meet high market demand.

The global digital signage market is expected to grow from $14.89 Billion in 2015 to $21.92 Billion in 2020, at a CAGR of 8.04% during the period 2015 to 2020. The Global Digital Signage Market is rising rapidly owing to the growing demand for increasing investments by companies for the development of digital signage solutions, commercial displays, acceptance from government, prevention of paper wastage, and energy saving. North America dominated the Global Digital Signage Market and this trend is expected to continue till 2020, with the U.S. occupying the major market share. Asia Pacific and Europe are also considered as promising markets, with Germany and the U.K. in Europe, and Japan and South Korea in APAC expected to have the highest rate of growth.

The Global Digital Signage Market has been segmented on the basis of Mode of Display (Liquid Crystal Display/Plasma, LED, Projection Screens, OLEDs, and Others), Solutions Type (Hardware and Software), Application (Industrial, Commercial, Infrastructure, and Others), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).

This report describes a detailed study of the Porter’s five forces analysis of the market. All the five major factors have been quantified using the internal key parameters governing each of them. It also covers the market landscape of these players which includes the key growth strategies, geographical footprint, and competition analysis.

The report also considers key trends that will impact the industry and profiles of leading suppliers of Data Acquisition Market. Some of the top companies mentioned in the report are Cisco, Hp, LG, 3M, Samsung, Panasonic, Adflow Networks, Scala Inc., BrightSign, Nanonation, ViewSonic, and among others.

What the report offers

1) Market Definition along with identification of key drivers and restraints for the market.

2) Market analysis with region specific assessments and competition analysis on a global and regional scale.

3) Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

4) Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.

5) Identification and analysis of the Macro and Micro factors that affect the industry on both global and regional scale.

6) A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

Table Of Contents

Global Digital Signage Market - Forecasts and Trends (2015-2020)
1. Introduction
1.1 Key Findings
1.2 Research Methodology
2. Executive Summary
3. Market Insights
3.1 Market Overview
3.2 Factors Driving the Market
3.2.1 Reducing cost of displays
3.2.2 Growth in infrastructure
3.2.3 Focus on customer/user satisfaction
3.3 Factors Restraining the Market
3.3.1 Initial investments are high
3.3.2 Continuous supply of power remains a major concern
3.4 Industry Value Chain Analysis
3.5 Industry Attractiveness - Porter's Five Forces
3.5.1 Bargaining Power of Suppliers
3.5.2 Bargaining Power of Consumers
3.5.3 Threat of New Entrants
3.5.4 Threat of Substitute Products or Services
3.5.5 Competitive Rivalry among Existing Competitors
3.6 Current Opportunities in Market
3.7 Industry Policies
4. Technology Overview
4.1 Technology Snapshot
4.2 Types of Digital Signage Displays
4.2.1 Liquid Crystal Display/Plasma
4.2.2 LED
4.2.3 Projection Screens
4.2.4 OLEDs
4.2.5 Others
4.3 Digital Signage Solutions
4.3.1 Hardware
4.3.2 Software
4.4 Digital Signage Applications
4.4.1 Industrial
4.4.2 Commercial
4.4.3 Infrastructure
4.4.4 Others
5. Digital Signage Market by Mode of Display
5.1 Liquid Crystal Display/Plasma
5.1.1 Introduction
5.1.2 Market Share and Forecast
5.2 LEDs
5.2.1 Introduction
5.2.2 Market Share and Forecast
5.3 Projection Screens
5.3.1 Introduction
5.3.2 Market Share and Forecast
5.4 OLEDs
5.4.1 Introduction
5.4.2 Market Share and Forecast
5.5 Others
5.5.1 Introduction
5.5.2 Market Share and Forecast
6. Digital Signage Market by Solution Type
6.1 Hardware
6.1.1 Introduction
6.1.2 Market Share and Forecast
6.2 Software
6.2.1 Introduction
6.2.2 Market Share and Forecast
7. Digital Signage Market by Applications
7.1 Industrial
7.1.1 Introduction
7.1.2 Market Share and Forecast
7.2 Commercial
7.2.1 Introduction
7.2.2 Market Share and Forecast
7.3 Infrastructure
7.3.1 Introduction
7.3.2 Market Share and Forecast
7.4 Others
7.4.1 Introduction
7.4.2 Market Share and Forecast
8. Digital Signage Market by Region
8.1 North America
8.1.1 Introduction
8.1.2 Market Share and Forecast
8.1.3 Analyst View
8.2 Europe
8.2.1 Introduction
8.2.2 Market Share and Forecast
8.2.3 Analyst View
8.3 Asia Pacific
8.3.1 Introduction
8.3.2 Market Share and Forecast
8.3.3 Analyst View
8.4 Latin America
8.4.1 Introduction
8.4.2 Market Share and Forecast
8.4.3 Analyst View
8.5 Middle East and Africa
8.5.1 Introduction
8.5.2 Market Share and Forecast
8.5.3 Analyst View
9. Digital Signage Vendor Market Share - Hardware Vendors
10. Digital Signage Vendor Market Share - Software Vendors
11. Competitive Intelligence and Profiles of Digital Signage Vendors
11.1 Cisco
11.2 HP
11.3 LG
11.4 3M
11.5 Samsung
11.6 Panasonic
11.7 ADFLOW Networks
11.8 Scala Inc.
11.9 Brightsign
11.10 Nanonation
11.11 BroadSign
11.12 ViewSonic
11.13 Omnivex
11.14 DISE
12. Investment Analysis
12.1 Recent Mergers and Acquisitions
13. Future of Digital Signage Market

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