1. Market Research
  2. > Software
  3. > Business Software Market Trends
  4. > Global Business Analytics Market - Global Trends and Forecasts (2015 - 2020)

We live in a complex society, where all too often decisions have to be taken in ignorance of what the outcome is likely to be. That ignorance arises partly because, in a changing society past experience is increasingly irrelevant as a guide to future action. Thus, business organizations today are facing unprecedented challenges. Increased complexities and competition plus tougher demands from consumers require more sophisticated business strategies

An increase in purchasing power, demand and stiff market competition due to the entry of multiple players, corporates are forced to make crucial strategic and marketing decisions frequently. With the pressure to make informed decisions and the growing volume of raw data: both structured and unstructured; it is becoming increasingly essential to understand, interpret and manipulate the Big data and find patterns and trends in customer purchases and behavior to help effective and precise decision making. The availability of sophisticated tools and techniques and the advancement in algorithm development has facilitated data analytics and business intelligence in a big way. Business Analytics, at the junction of business and technology, involves finding innovative techniques to study and analyze data to understand customer preferences, behavior and other useful business insights. Its aim is to acquire competitive advantage in the market scenario by improving financial performance and decisions, strategic planning and achieving operational efficiency.

The effective use of advanced data analytics is seen to contribute in higher financial performance, better and faster decision making based on quantitative findings and higher likelihood to execute decisions as intended. Business Analytics is extensively being used in diverse areas such as retail, e-commerce, financial services, software and IT domains, governmental organizations, healthcare, media and mass communication and energy utilities.

The business analytical market that has been rapidly growing at 8.6% in 2012 and 8.2% in 2013 is estimated to boom with a compounded annual growth rate of 9.4% in 2018 and 10.3% in 2019. The global business analytics market has been projected to be worth $ 26.78 billion at the end of the next six years. The growing importance of data discovery, the emergence of software as a service (SaaS) and the need for customer analytics are some of the factors that are driving the growth of the Business Analytics market. Investing in addressing specific consumer demands reduces the risks and errors involved in decision-making and lower the operational costs, resulting in a bigger profit share from the pie.

The top active vendors of data analytics are SAS, IBM, Microsoft and SAP. Many other players, such as Oracle, Wipro and Accenture have gained prominence due to their active involvement in the development of platforms for Analytics.

The report involves a detailed account of recent trends, its analysis, key driving factors, the competitive landscape and projections pertaining to business analytics in the near future. It also elucidates market size, market value and shares, the recent mergers and acquisitions, the current attractive opportunities based on different market segmentations: by type (descriptive, decisive, predictive, diagnostic, prescriptive and event analytics) , by end-user, by vertical applications, by analytical functions and business category and by Geography.

What the report offers

1. Market Definition for the Business Analytics along with identification of key drivers and restraints for the market.

2. Market analysis for the Business Analytics Market, with region specific assessments and competition analysis on a global and regional scale.

3. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a g

Table Of Contents

Global Business Analytics Market - Global Trends and Forecasts (2015 - 2020)
1. Introduction

1.1 Market Definition

1.2 Market Scope

1.3 Market Constraints

2. Research Methodology

3. Executive Summary

4. Market Overview

4.1 Overview

4.2 Market Size and Forecast

4.3 Market Share Estimation

4.4 Industry Value Chain Analysis

4.5 Porter's Five Industry Forces Analysis

4.5.1 Industry competition

4.5.2 Potential of new entrants

4.5.3 Power of suppliers

4.5.4 Power of customers

4.5.5 Threat of substitute products

5. Market Dynamics

5.1 Introduction

5.2 Drivers

5.2.1 Increase in Big Data: Structured and Unstructured

5.2.2 Availability of advanced Tools and Techniques

5.2.3 Growing Need for Customer Analytics

5.3 Constraints

5.3.1 Lack of Specialized skilled workforce

5.3.2 Data Privacy and Security

5.4 Opportunities

5.4.1 Skill development

5.4.2 Need to promote advanced self-service analytics tool

5.4.3 Integration with marketing channels and cloud-based deployment

6. Business Analytics Market Segmentation

6.1 By Deployment

6.1.1 Cloud

6.1.2 On-Premise

6.2 By Type

6.2.1 Decisive Analytics

6.2.2 Descriptive Analytics Clustering Analytics Personalization Analytics

6.2.3 Predictive Analytics Cross-channel Analytics Recommendation Analytics Next Best Offer Analytics Next Best Action Analytics

6.2.4 Diagnostic Analytics

6.2.5 Prescriptive Analytics

6.2.6 Event Analytics

6.3 By End-User

6.3.1 Retail

6.3.2 Healthcare

6.3.3 Communications

6.3.4 BFSI

6.3.5 Government

6.3.6 Media and Entertainment

6.3.7 Education

6.3.8 Energy and Power

6.3.9 Manufacturing

6.3.10 Others

6.4 By Vertical Application

6.4.1 Big Data Analytics

6.4.2 Retail Analytics

6.4.3 Forecasting

6.4.4 Social Media Analytics

6.4.5 Online Advertising

6.4.6 Customer Analytics

6.4.7 Text Analytics

6.4.8 Pricing and Revenue Optimization

6.4.9 Corporate Performance Management (CPM)

6.5 By Analytical Functions

6.5.1 Financial Performance and Strategy Management

6.5.2 Risk Analytics

6.5.3 Supply Chain Analytics

6.5.4 Workforce Analytics

6.5.5 CRM Analytics

6.5.6 Service Operation Analytics

6.5.7 Production Planning Analytics

6.5.8 Customer Analytics

6.5.9 Digital Analytics

6.5.10 Marketing Analytics

6.6 By Business Category

6.6.1 Customer Experience Enhancement

6.6.2 Innovative business model

6.6.3 Operation Efficiency

6.6.4 Precise Marketing

6.6.5 Real time Decision Making

6.7 By Geography

6.7.1 North America U.S.A Canada

6.7.2 Europe U.K

6.7.3 Asia Pacific India China Japan

6.7.4 Middle East and Africa U.A.E Saudi Arabia

7. Market Trends and Projections

7.1 Future Trends and Forecasts

7.2 New Product Development

7.3 Mergers and Acquisitions

8. Competitive Intelligence - Market Shares, Profiles, Overview, Products and Services, Innovations and recent developments

8.1 IBM

8.2 Accenture

8.3 Deloitte

8.4 SAP

8.5 SAS

8.6 Oracle

8.7 HP

8.8 Mu-Sigma

8.9 Opera

8.10 EXL Analytics

8.11 Genpact

8.12 Booz Allen

8.13 Microsoft

8.14 Wipro

8.15 Infosys

8.16 TCS

9. Recommendations

9.1 Faster and Cheaper Analytical Executions

9.2 Trends in Analytical Outsourcing

9.2.1 Need for Analytical Outsourcing

9.2.2 Models fo

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Market Study on Advanced and Predictive Analytics (APA) Software: Impelled By Deployment of Big Data Repositories, Persistence Market Research

Global Market Study on Advanced and Predictive Analytics (APA) Software: Impelled By Deployment of Big Data Repositories, Persistence Market Research

  • $ 4 900
  • Industry report
  • August 2016
  • by Persistence Market Research

Advanced & predictive analytics is a group of analytic techniques, based on mathematical principles used to anticipate the future outcomes. Application of advanced & predictive analytics techniques which ...

Worldwide Business Analytics Services Forecast, 2016-2020

Worldwide Business Analytics Services Forecast, 2016-2020

  • $ 4 500
  • Industry report
  • August 2016
  • by IDC

This IDC study presents IDC's spending forecast and historical sizing for the worldwide business analytics services market by key IT service categories ranging from 2011 and extending through 2020. A range ...

Western Europe Business Analytics Software Forecast, 2016-2020

Western Europe Business Analytics Software Forecast, 2016-2020

  • $ 4 500
  • Industry report
  • September 2016
  • by IDC

"In 2015, the Western European business analytics software market grew 9.7% to reach $11.3 billion, and we expect it to continue growing at a CAGR of 5.8% to the end of 2020," said Philip Carnelley, research ...

Download Unlimited Documents from Trusted Public Sources

Business Software Industry

  • September 2016
    8 pages
  • Business Softwa...  

View report >

Business Intelligence Software Industry in the US

  • September 2016
    7 pages
  • Business Intell...  

  • United States  

View report >

ERP Markets in Japan

  • August 2016
    2 pages
  • ERP  

  • Japan  


View report >

Erp Industry In Jordan

4 months ago


Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.