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Market outlook and key market trends

Markets at 2014 & Forecasts to 2019

Our study Consumer Electronics focuses on video devices and explores the main technological and industrial trends in the following market segments:
- Television
- Computers
- Portable Media Devices
- Digital Media Boxes
- Set-Top-Boxes.

It also delivers key findings on our market sizing and forecasts for CE and connected CE, with a highlight on Ultra HD TV set sales (volume and value) and its prospective up to 2019.
The study includes a report and a detailed dataset.

Table Of Contents

World Consumer Electronics Market - Market outlook and key market trends - Markets at 2014 and Forecasts to 2019
1. Executive Summary
1.1. The 10 key CE industry trends in 2015
1.2. CE device sales will continue to rise up to 2019
1.3. Mobile devices: best sellers worldwide
1.4. Over 2.3 billion connectable devices will be sold in 2015

2. Methodology
2.1. Indicators
2.2. Geographical coverage

3. Top 10 consumer electronics industry trends
3.1. Trend # 1. More and more streaming devices in the home
3.1.1. Dedicated devices for OTT video on the TV
3.1.2. The Internet giants take the lead
3.2. Trend # 2. Development of a multi-screen environment
3.2.1. More devices = more solutions?
3.2.2. More interaction with equipment
3.3. Trend # 3. Smart Toys: toys meet video games
3.3.1. Skylanders, the pioneer
3.3.2. Disney Infinity
3.3.3. A market oligopoly
3.4. Trend # 4. Technological innovations for TV
3.4.1. Ultra HD, the new high definition resolution standard
3.4.1. Ultra HD, the new high definition resolution standard
3.4.3. Quantum Dot (QDot) technology
3.4.4. Disparate player strategies
3.5. Trend # 5. Virtual reality, augmented reality, mixed reality: emerging markets
3.5.1. 3.5.1. Virtual reality and augmented reality: coming soon to a device near you
3.5.2. Virtual reality: the future of video games? A few high-profile examples
3.6. Trend # 6. Smart watches and wristbands waiting to catch on
3.6.1. A market poised for take-off
3.6.2. A growing population of vendors
3.6.3. Future outlook
3.7. Trend # 7. User interfaces and screen reader interaction modes in need of change
3.7.1. New browsing methods for CE
3.8. Trend # 8. Increasingly feature-rich STBs
3.8.1. Increasingly feature-rich STBs
3.9. Trend # 9. OTT video services going on the offensive
3.9.1. A fast-changing video environment
3.9.2. Reactions from the TV universe
3.10. Trend # 10. The connected TV ecosystem
3.10.1. More and more TV households are Internet households too
3.10.2. How are CE industry players positioned?
3.10.3. How are TV industry players positioned?
3.10.4. How are Internet companies positioned?

4. CE market development status
4.1. More than 2.3 billion connectable devices will be sold in 2015
4.2. Revived TV market growth expected in 2015
4.3. Most TVs sold in North America and in Europe are smart TVs
4.4. 17.1% of TV households will have an Ultra-HD set in 2019

5. The set-top box (STB) segment: new features and a changing market
5.1. OTT slowing STB market growth
5.2. Digital STBs sales: regional disparities
5.3. Cable STBs: replacement rate pacing market growth
5.4. Satellite STBs: growth sustained mainly by Asia-Pacific
5.5. Terrestrial STBs: a growing market
5.6. IPTV STBs: 8.6% average annual growth between 2015 and 2019

6. Digital Media Boxes (DMB): veteran products facing off against new streaming devices
6.1. An average 3.5% rise in annual sales between 2015 and 2019
6.2. Home consoles: Sony and Microsoft the top sellers
6.3. Blu-ray players: an ailing market
6.4. DMA/DMR: up and coming
6.5. 6.5. DVR: a stable market

7. Computers: losing their place in the home to tablets
7.1. A declining market
7.2. An average 2.2% drop in computer sales between 2015 and 2019, versus an 11.3% increase for tablets
7.3. Desktop computers losing steam

8. Portable media devices: a thriving market, thanks to smartphones
8.1. The most dynamic CE market segment
8.2. Smartphones: global ubiquity
8.3. Tablets: Steady increase in sales
8.4. Handheld consoles: growing competition from smartphones and tablets
8.5. Handheld consoles represent 2.7% of total Portable Media Device sales worldwide in 2015

Tables and Figures
1. Executive Summary
- Growth in global CE market sales, by device, 2015-2019
- Regional CE device sales in 2015, by type of device
- Connectable and non-smart TV sales worldwide, 2015 and 2019
- Connectable and non-connectable Digital Media Box sales worldwide, 2015 and 2019
- Connectable and non-connectable STB sales worldwide, 2015 and 2019

3. Top 10 consumer electronics industry trends
- Penetration rate for streaming devices in the US, by age group, November 2014
- Streaming sticks and boxes
- Streaming device sales worldwide in 2014, by supplier
- Users in France multitask on the second screen while watching TV at least once a week in 2014
- How do you use your tablet? Users in France, Q3 2014
- Bonus content on a tablet via HybridCast
- Airplay: playing content on a TV, controlled by a tablet
- Skylander Supercharger characters
- Disney Infinity - Star Wars characters
- Global smart toy market growth, 2013-2018
- Comparison of different generations of resolution
- UHD TV deployment phases
- Standard Dynamic Range vs High Dynamic Range
- HDR, real time mixing of two images with different brightness
- The Metro Paris application
- The mixed reality concept
- HTC Re Vive, developed in partnership with Steam
- Global shipment forecasts for virtual reality head-mounted displays
- Google Glass Explorers
- Microsoft HoloLens device
- The Motorola Moto 360 smart watch
- Penetration rate for smart watches in the US, November 2014
- Annual smart watch and wristband sales
- How the main smart watch and wristband suppliers are positioned
- Contactless payment with Apple Pay
- The Pebble Time watch, with an e-ink colour screen
- Screenshot of the Chromecast UI
- How Connect SDK works
- Voice recognition feature for Amazon Fire TV devices
- Gesture recognition feature for televisions
- Example of an integrated live camera feed
- Examples of Web services on a DVR
- Penetration rate for OTT SVOD services in the US, November 2014
- Device ownership rates for TV, SVOD, broadband and non-broadband households in the US, November 2014
- Countries with a local version of YouTube, April 2015
- Operators that offer Netflix through their DVR
- WebOS/Firefox OS TV platform
- Partnership between TV manufacturers and Netflix for providing direct access with a single button
- How HbbTV 2.0 works
- The “Cube S” from Canal Plus
- Android TV on ISP Free's Freebox mini 4K DVR
- Netflix international footprint, July 2015

4. CE market development status
- Connectable and non smart TV sales worldwide, 2015 and 2019
- Connectable and non connectable Digital Media Box sales worldwide, 2015 and 2019
- Connectable and non connectable STB sales worldwide, 2015 and 2019
- Regional TV sales, 2015-2019
- Connectable and non smart TV sales worldwide, 2015-2019
- Regional TV sales, and percentage that are connectable, in 2015
- Regional UHD TV sales, 2015-2019
- UHD TV adoption and penetration rate worldwide, 2015-2019

5. The set-top box (STB) segment: new features and a changing market
- Digital STB sales worldwide, 2015-2019
- Connectable and non connectable STB sales worldwide, 2015-2019
- Regional digital STB sales, 2015-2019
- Digital cable STB sales worldwide, including connectable, 2015-2019
- Digital cable STB adoption and penetration rate worldwide, 2015-2019
- Digital satellite STB sales worldwide, including connectable, 2015-2019
- Digital satellite STB adoption (and penetration rate worldwide, 2015-2019
- Digital terrestrial STB sales worldwide, including connectable, 2015-2019
- Digital terrestrial STB adoption and penetration rate worldwide, 2015-2019
- Regional and global IPTV STB sales, 2015-2019
- Annual rate of growth for IPTV STBs, 2015-2019

6. Digital Media Boxes (DMB): veteran products facing off against new streaming devices
- Regional and global DMB sales, 2015-2019
- Connectable and non connectable DMB sales worldwide, 2015-2019
- Regional and global home console sales, 2015-2019
- Blu-ray player sales worldwide, including connectable, 2015-2019
- Blu-ray player adoption and penetration rate worldwide, 2015-2019
- DMA/DMR sales worldwide, including connectable, 2015-2019
- DMA/DMR adoption and penetration rate worldwide, 2015-2019
- DVR sales worldwide, including connectable, 2015-2019
- DVR adoption and penetration rate worldwide, 2015-2019

7. Computers: losing their place in the home to tablets
- Global computer and tablet sales, 2015-2019
- Regional and global computer sales, 2015-2019
- Global computer sales in 2015 and 2019: desktop vs. laptop
- Comparative growth rate for regional computer and tablet sales, between 2015 and 2019
- Regional and global desktop computer sales, 2015-2019
- Regional and global laptop computer sales, 2015-2019

8. Portable media devices: a thriving market, thanks to smartphones
- Regional and global portable media device sales, 2015-2019
- Regional and global smartphone sales, 2015-2019
- Smartphone adoption and penetration rate worldwide, 2015-2019
- Regional and global tablet sales, 2015-2019
- Tablet adoption and penetration rate worldwide, 2015-2019
- Regional and global handheld consoles sales, 2015-2019
- Evolution of handheld console sales worldwide, 2005-2015
Breakdown of regional portable media device sales in 2015


Database indicators

Market segments

Digital media boxes
- home video game consoles
- Blu-ray player/recorders
- digital media adapters, also known as multimedia gateways, which allow users to read audio and video content and images from other storage sources and display/play them on the TV screen. Digital media recorders are DMAs capable of recording programmes off the TV. They may come with a built-in hard drive, but the current trend tends to be DMRs without a hard drive.

Computers
- desktop computers
- laptop computers. This sub-segment includes netbooks and notebooks

Televisions
- The television segment includes LCD screens: LED, plasma and OLED. These sub-segments are not displayed separately in the database.

STBs
The set-top box segment includes four sub-segments:
- cable STB
- satellite STB
- terrestrial TV STB
- IPTV STB

Portable media devices:
- smartphones
- handheld video game consoles
- media tablets

Indicators by devices
- consumer device sales (million units)
- connectable device sales (million units)
- installed base of connectable devices (million units), including an average replacement rate for each category of device
- penetration rate for connected devices (% of households)
- relationship between the percentage of homes equipped with a connectable device and the percentage equipped with these specific devices (%)

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