About augmented reality Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting it by adding virtual computer-generated information. End-users can make use of this technology through applications developed for mobile devices. It involves blending digital content with the physical world. Augmented reality is being extensively used for marketing and advertising by enterprises. Although the adoption of this technology is low in APAC, it is expected to increase during the forecast period.
Technavio's analysts forecast the mobile augmented reality market for marketing and advertising in APAC to grow at a CAGR of 135.35% over the period 2014-2019.
Covered in this report This report covers the present scenario and the growth prospects of the mobile augmented reality market for marketing and advertising in APAC for the period 2015-2019. It presents the vendor landscape and a corresponding detailed analysis of the major vendors in the market. The report covers the overall ecosystem of the market, including augmented reality engine, augmented reality software applications, and augmented reality hardware.
Technavio's report, Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key market driver - Large target market - For a full, detailed list, view our report
Key market challenge - Lack of content - For a full, detailed list, view our report
Key market trend - Increased integration in mobile devices - For a full, detailed list, view our report
Key Questions Answered in this Report - What will the market size be in 2019 and what will the growth rate be? - What are the key market trends? - What is driving this market? - What are the challenges to market growth? - Who are the key vendors in this market space? - What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?
Table Of Contents
Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019 PART 01: Executive summary Highlights PART 02: Scope of the report PART 03: Market research methodology Research methodology Economic indicators PART 04: Introduction Key market highlights PART 05: Market overview History Present scenario Future perspective AR hardware PART 06: Technology life cycle PART 07: Market landscape Value chain Market size and forecast PART 08: Market drivers PART 09: Market challenges PART 10: Impact of drivers and challenges PART 11: Market trends PART 12: Vendor landscape Competitive scenario PART 13: Key vendor analysis Augmented Pixels Aurasma Blippar Catchoom Metaio NGRAIN Qualcomm Total Immersion Wikitude Zappar PART 14: Appendix List of abbreviations PART 15: Explore Technavio
List of Exhibits Exhibit 01: Technology life cycle of AR technology Exhibit 02: Mobile AR value chain Exhibit 03: Mobile AR market for marketing and advertising in APAC ($ millions) Exhibit 04: APAC population forecast 2014-2019 (millions) Exhibit 05: APAC population forecast by age group 2014-2019 Exhibit 06: Comparison of global and APAC smartphone markets 2014-2019 (millions of units) Exhibit 07: Comparison of global and APAC tablet markets 2014-2019 (millions of units) Exhibit 08: Internet users in APAC by country 2011-2014 (per 100 people) Exhibit 09: Impact of drivers and challenges