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Pay TV Market in the US 2015-2019

  • September 2015
  • -
  • Infiniti Research Limited
  • -
  • 52 pages

About pay TV
Pay TV refers to subscription-based television services. Pay TV operators provide data, videos, and voice services. Moreover, they provide games, movies, and contents matching the requirements of various demographics. Earlier, subscription-based services were provided using both analog and digital cables. However, in the mid-2000s, digital cable TV gained traction, which led to a reduction in the market share of analog services.

Technavio's analysts forecast the pay TV market in the US to grow at a CAGR of 1.87% over the period 2014-2019.

Covered in this report
This report covers the present scenario and growth prospects of the pay TV market in the US for 2015-2019. To calculate the market size, the report considers revenue generated from the subscriptions of the following services:
- Cable TV
- Satellite TV
- IPTV

The market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the pay TV market in the US, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Technavio's report, Pay TV Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the landscape of the pay TV market in the US and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key Vendors
- AT&T
- Comcast
- Cox Communications
- DISH Network
- Sky
- Verizon Communications

Other prominent vendors
- América Móvil
- Bell Canada
- Cablevision
- Charter Communications
- KPN
- Liberty Global
- SK Telecom
- SureWest Communications
- Telefónica

Market driver
- Growth of satellite TV and IPTV segments
- For a full, detailed list, view our report

Market challenge
- Intense competition
- For a full, detailed list, view our report

Market trend
- Evolution of pick-and-pay services
- For a full, detailed list, view our report


Key Questions Answered in this Report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

Table Of Contents

Pay TV Market in the US 2015-2019
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
End-user segments
Base year
Vendor segmentation
Market size calculation and segmentation
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
Introduction to TV subscription
PART 05: Market landscape
Market overview
Product life cycle
Market size and forecast
Unit shipment forecast
ARPU (average revenue per user)
Five forces analysis
PART 06: Market segmentation by technology
Pay TV market in the US by technology
Pay TV market in the US by technology 2014-2019
Cable TV market in the US
Satellite TV market in the US
IPTV market in the US
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
Competitive scenario
Comparison of leading vendors
Competitive analysis
Other prominent vendors
PART 13: Key vendor analysis
ATandT
Comcast
Cox Communications
Dish Network
Verizon Communications
PART 14: Appendix
List of abbreviations
PART 15: Explore Technavio

List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Pay TV market in the US 2014-2019 ($ billions)
Exhibit 03: Pay TV market in the US 2014-2019 (millions)
Exhibit 04: Pay TV market in the US by ARPU 2014 ($)
Exhibit 05: Five forces analysis
Exhibit 06: Pay TV market in the US by technology 2014 (revenue)
Exhibit 07: Pay TV market in the US by technology 2014-2019 (revenue)
Exhibit 08: Cable TV market in the US 2014-2019 ($ billions)
Exhibit 09: Satellite TV market in the US 2014-2019 ($ billions)
Exhibit 10: IPTV market in the US 2014-2019 ($ billions)
Exhibit 11: Impact of drivers
Exhibit 12: Impact of drivers and challenges
Exhibit 13: Comparison of leading vendors 2014
Exhibit 14: ATandT: Business segmentation by revenue 2014
Exhibit 15: ATandT: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 16: Comcast: Business segmentation 2014
Exhibit 17: Comcast: Business segmentation by revenue 2014
Exhibit 18: Comcast: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 19: Comcast: Geographical segmentation by revenue 2014
Exhibit 20: Dish Network: Business segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 21: Verizon: Business segmentation 2014
Exhibit 22: Verizon: Business segmentation by revenue 2014
Exhibit 23: Verizon: Business segmentation by revenue 2013 and 2014 ($ billions)

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