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  4. > Polymer Emulsion Market by Type, by Application - Trends & Forecasts to 2020

Monomers dissolved in water are known as polymer emulsion. Due to its water content, polymer emulsions are known as waterborne polymers. It is a substitute for solvent-borne polymers. In comparison with solvent-borne polymers, emulsion polymers are environmental friendly as they have low VOC and VAC contents. Polymer emulsions have superior usability and safety standards. Polymer emulsions also have a better recyclability and lifespan when compared to solvent-borne polymers. The major drawback for global polymer emulsion market is its volatile raw material prices.

Asia-Pacific is the largest market for polymer emulsion, globally. There has been rapid increase in construction & building, transportation and consumer durables industries in Asia Pacific. This has brought about significant changes in the polymer emulsion market in the recent past. Moreover, the current developments in the aforesaid industry in countries like India, Vietnam, and South Korea are contributing to the rapid growth in the polymer emulsion market. In RoW, Brazil, African countries, and Middle East are among the fastest growing nations, in polymer emulsion market. The rising middle class population is driving the demand for polymer emulsion is these countries, as they are raising their standard of living. The availability of feedstock and energy are conducive for growth of polymer emulsion market in the Middle East. The demand for polymer emulsion in North African countries has driven demand for emulsion paints that in turn will be driven by the consumption towards infrastructure developments.

Polyurethane dispersion is the fastest growing type of the polymer emulsion market as it conforms to several environmental regulations of low VOC and VAC content. Adhesives and sealants are the second leading application in 2014.. Adhesives and sealants adhere to the surface applied and thus become rigid, which is essential for strong adhesion. They are also very stable under stress and weathering for significant period of time.

This study estimates the market size, in terms of value and volume, for polymer emulsion market and projects the same by 2020. As a part of the quantitative analysis, the study segments the market by type, application, and region and projects the market size till 2020. The countries covered in the report are China, South Korea, Brazil, Germany, U.K., France, Brazil and the U.S. The segmentation by types includes acrylics, vinyl acetate polymer, SB latex,, polyurethane dispersion, and others. The segmentation by applications includes paints & coatings, adhesives & sealants, paper & paperboard, and others. Further, as a part of the qualitative analysis, the research provides a comprehensive review of important market drivers, restraints, opportunities, challenges, and key issues in the market. It also includes company profiling and competitive strategies adopted by different market players, including BASF SE (Germany), Momentive Performance Materials Holdings LLC (U.S.), Arkema SA (France), AkzoNobel N.V. (The Netherlands), The Dow Chemical Company (U.S.), and Wacker Chemie AG (U.S.)

Table Of Contents

Polymer Emulsion Market by Type, by Application - Trends and Forecasts to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 21
2.1.3 KEY INDUSTRY INSIGHTS 22
2.2 MARKET SIZE ESTIMATION 24
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 26
2.4 RESEARCH ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPORTUNITIES IN THE POLYMER EMULSION MARKET 33
4.2 POLYMER EMULSION MARKET, BY REGION 34
4.3 POLYMER EMULSION MARKET IN ASIA-PACIFIC 35
4.4 POLYMER EMULSION MARKET ATTRACTIVENESS 36
4.5 POLYMER EMULSION MARKET, BY APPLICATION (2015) 37
4.6 POLYMER EMULSION MARKET: BY TYPE 38
4.7 POLYMER EMULSION MARKET, BY TYPE 39
4.8 LIFECYCLE ANALYSIS, BY REGION 39
5 MARKET OVERVIEW 40
5.1 INTRODUCTION 41
5.2 MARKET SEGMENTATION 41
5.3 MARKET DYNAMICS 43
5.3.1 DRIVERS 43
5.3.1.1 Accelerating demand from end use industries and emerging markets 43
5.3.1.2 Stringent environmental regulations drives the demand of polymer emulsion 44
5.3.1.3 Increasing awareness about green buildings 44
5.3.2 RESTRAINTS 44
5.3.2.1 Volatile raw material prices 44
5.3.2.2 Intervention of substitute materials 44
5.3.3 OPPORTUNITIES 45
5.3.3.1 Use of bio-based polymer emulsion 45
5.3.3.2 Increase in demand for water-based acrylic dispersion 45
5.3.4 CHALLENGES 45
5.3.4.1 Manufacturing polymer emulsion products with low VOC 45
6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 VALUE-CHAIN ANALYSIS 47
6.3 PORTER'S FIVE FORCES ANALYSIS 48
6.3.1 BARGAINING POWER OF SUPPLIERS 49
6.3.2 THREAT OF NEW ENTRANTS 49
6.3.3 THREAT OF SUBSTITUTES 49
6.3.4 BARGAINING POWER OF BUYERS 50
6.3.5 INTENSITY OF RIVALRY 50
7 POLYMER EMULSION MARKET, BY TYPE 51
7.1 INTRODUCTION 52
7.2 ACRYLICS 54
7.3 SB LATEX 55
7.4 VINYL ACETATE POLYMER 57
7.5 POLYURETHANE DISPERSIONS 59
7.6 OTHERS 60
8 POLYMER EMULSION MARKET, BY APPLICATION 61
8.1 INTRODUCTION 62
8.2 PAINTS and COATINGS 63
8.3 PAPER and PAPERBOARD 65
8.4 ADHESIVES and SEALANTS 67
8.5 OTHERS 69
9 REGIONAL ANALYSIS 71
9.1 INTRODUCTION 72
9.2 ASIA-PACIFIC 75
9.2.1 CHINA 77
9.2.2 JAPAN 78
9.2.3 SOUTH KOREA 80
9.2.4 MALAYSIA 82
9.2.5 REST OF ASIA-PACIFIC 84
9.3 EUROPE 86
9.3.1 GERMANY 87
9.3.2 FRANCE 89
9.3.3 U.K. 91
9.3.4 REST OF EUROPE 93
9.4 NORTH AMERICA 95
9.4.1 U.S. 97
9.4.2 REST OF NORTH AMERICA 98
9.5 ROW 101
9.5.1 BRAZIL 102
9.5.2 OTHERS 104
10 COMPETITIVE LANDSCAPE 107
10.1 OVERVIEW 107
10.2 EXPANSION: THE MOST POPULAR GROWTH STRATEGY 108
10.3 BASF SE: THE MOST ACTIVE PLAYER BETWEEN 2010 AND 2015 109
10.4 COMPETITIVE SITUATION AND TRENDS 110
10.4.1 EXPANSIONS 110
10.4.2 MERGERS and ACQUISITIONS 110
10.4.3 NEW PRODUCT LAUNCHES 111
11 COMPANY PROFILES 112
(Overview, Financial*, Products and Services, Strategy, and Developments)
11.1 INTRODUCTION 112
11.2 BASF SE 113
11.3 ARKEMA SA 116
11.4 DIC CORPORATION 119
11.5 MOMENTIVE PERFORMANCE MATERIALS HOLDINGS LLC 122
11.6 NUPLEX INDUSTRIES LTD. 125
11.7 AKZONOBEL N.V 128
11.8 ASAHI KASEI CORPORATION 131
11.9 ASIAN PAINTS LTD 134
11.10 CELANESE CORPORATION 137
11.11 CLARIANT AG. 140
11.12 CYTEC INDUSTRIES INC. 143
11.13 FINANCIERA MADERERA, S.A. 145
11.14 THE DOW CHEMICAL COMPANY 147
11.15 OMNOVA SOLUTIONS INC. 150

11.16 TRINSEO S.A. 153
11.17 WACKER CHEMIE AG 155
11.18 THE LUBRIZOL CORPORATION 158
*Details might not be captured in case of unlisted companies
12 APPENDIX 159
12.1 INSIGHTS FROM INDUSTRY EXPERTS 159
12.2 RECENT DEVELOPMENTS 160
12.2.1 EXPANSION 160
12.2.2 MERGERS and ACQUISITIONSS 161
12.3 DISCUSSION GUIDE 163
12.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 166
12.5 AVAILABLE CUSTOMIZATIONS 167
12.6 RELATED REPORTS 168


LIST OF TABLES

TABLE 1 POLYMER EMULSION MARKET SIZE, BY REGION, (USD BILLION), 2013-2020 28
TABLE 2 POLYMER EMULSION MARKET, BY TYPE 41
TABLE 3 POLYMER EMULSION MARKET, BY APPLICATION 42
TABLE 4 POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 53
TABLE 5 POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 53
TABLE 6 ACRYLICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 54
TABLE 7 ACRYLICS MARKET SIZE, BY REGION, 2013-2020 (KILOTON) 54
TABLE 8 SB LATEX MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 56
TABLE 9 SB LATEX MARKET SIZE, BY REGION, 2013-2020 (KILOTON) 56
TABLE 10 VINYL ACETATE MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 58
TABLE 11 VINYL ACETATE POLYMER MARKET SIZE, BY REGION, 2013-2020 (KILOTON) 58
TABLE 12 POLYURETHANE DISPERSION MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 13 POLYURETHANE DISPERSION MARKET SIZE, BY REGION, 2013-2020 (KILOTON) 59
TABLE 14 OTHERS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 60
TABLE 15 OTHERS: MARKET SIZE, BY REGION, 2013-2020 (KILOTON) 60
TABLE 16 POLYMER EMULSION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 63
TABLE 17 POLYMER EMULSION MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON) 63
TABLE 18 POLYMER EMULSION MARKET SIZE IN PAINTS and COATINGS, BY REGION,
2013-2020 (USD MILLION) 64
TABLE 19 POLYMER EMULSION MARKET SIZE IN PAINTS and COATINGS, BY REGION,
2013-2020 (KILOTON) 65
TABLE 20 POLYMER EMULSION MARKET SIZE IN PAPER and PAPERBOARD, BY REGION, 2013-2020 (USD MILLION) 66
TABLE 21 POLYMER EMULSION MARKET SIZE IN PAPER and PAPERBOARD, BY REGION, 2013-2020 (KILOTON) 67
TABLE 22 POLYMER EMULSION MARKET SIZE IN ADHESIVES and SEALANTS, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 23 POLYMER EMULSION MARKET SIZE IN ADHESIVES and SEALANTS, BY REGION, 2013-2020 (KILOTON) 69
TABLE 24 POLYMER EMULSION MARKET SIZE IN OTHER APPLICATIONS, BY REGION,
2013-2020 (USD MILLION) 69
TABLE 25 POLYMER EMULSION MARKET SIZE IN OTHER APPLICATIONS, BY REGION,
2013-2020 (KILOTON) 70
TABLE 26 POLYMER EMULSION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 27 POLYMER EMULSION MARKET SIZE, BY REGION, 2013-2020 (KILOTON) 74
TABLE 28 ASIA-PACIFIC: POLYMER EMULSION MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 76
TABLE 29 ASIA-PACIFIC: POLYMER EMULSION MARKET SIZE, BY COUNTRY,
2013-2020 (KILOTON) 76
TABLE 30 CHINA: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 77
TABLE 31 CHINA: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 77
TABLE 32 CHINA: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 78
TABLE 33 CHINA: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 78
TABLE 34 JAPAN: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 79
TABLE 35 JAPAN: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 79
TABLE 36 JAPAN: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 79
TABLE 37 JAPAN: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 80
TABLE 38 SOUTH KOREA: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 80
TABLE 39 SOUTH KOREA: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 81
TABLE 40 SOUTH KOREA: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 81
TABLE 41 SOUTH KOREA: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 82
TABLE 42 MALAYSIA: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 82
TABLE 43 MALAYSIA: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 83
TABLE 44 MALAYSIA: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 83
TABLE 45 MALAYSIA: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 83
TABLE 46 REST OF ASIA-PACIFIC: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 84
TABLE 47 REST OF ASIA-PACIFIC: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 84
TABLE 48 REST OF ASIA-PACIFIC: POLYMER EMULSION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 85
TABLE 49 REST OF ASIA-PACIFIC: POLYMER EMULSION MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON) 85
TABLE 50 EUROPE: POLYMER EMULSION MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 87
TABLE 51 EUROPE: POLYMER EMULSION MARKET SIZE, BY COUNTRY,
2013-2020 (KILOTON) 87
TABLE 52 GERMANY: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 88
TABLE 53 GERMANY: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 88
TABLE 54 GERMANY: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 88
TABLE 55 GERMANY: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 89
TABLE 56 FRANCE: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 89
TABLE 57 FRANCE: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 90
TABLE 58 FRANCE: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 90
TABLE 59 FRANCE: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 91
TABLE 60 U.K.: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 91
TABLE 61 U.K.: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 92
TABLE 62 U.K.: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 92
TABLE 63 U.K.: POLYMER EMULSION MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON) 92
TABLE 64 REST OF EUROPE: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 93
TABLE 65 REST OF EUROPE: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 93
TABLE 66 REST OF EUROPE: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 94
TABLE 67 REST OF EUROPE: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 94
TABLE 68 NORTH AMERICA: POLYMER EMULSION MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 96
TABLE 69 NORTH AMERICA: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION)) 96
TABLE 70 NORTH AMERICA: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION)) 96
TABLE 71 U.S.: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 97
TABLE 72 U.S.: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 97
TABLE 73 U.S.: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 98
TABLE 74 U.S.: POLYMER EMULSION MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON) 98
TABLE 75 REST OF NORTH AMERICA: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 99
TABLE 76 REST OF NORTH AMERICA: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (KILOTON) 99
TABLE 77 REST OF NORTH AMERICA: POLYMER EMULSION MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 100
TABLE 78 REST OF NORTH AMERICA: POLYMER EMULSION MARKET SIZE, BY APPLICATION, 2013-2020 (KILOTON) 100
TABLE 79 ROW: POLYMER EMULSION MARKET SIZE, BY COUNTRY,
2013-2020 (USD MILLION) 101
TABLE 80 ROW: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 102
TABLE 81 ROW: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 102
TABLE 82 BRAZIL: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 103
TABLE 83 BRAZIL: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 103
TABLE 84 BRAZIL: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 103
TABLE 85 BRAZIL: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 104
TABLE 86 OTHERS: POLYMER EMULSION MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 104
TABLE 87 OTHERS: POLYMER EMULSION MARKET SIZE, BY TYPE, 2013-2020 (KILOTON) 105
TABLE 88 OTHERS: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 105
TABLE 89 OTHERS: POLYMER EMULSION MARKET SIZE, BY APPLICATION,
2013-2020 (KILOTON) 106
TABLE 90 EXPANSIONS, 2010-2015 110
TABLE 91 MERGERS and ACQUISITIONS, 2010-2015 110
TABLE 92 NEW PRODUCT LAUNCHES, 2010-2015 111


LIST OF FIGURES

FIGURE 1 POLYMER EMULSION MARKET, RESEARCH DESIGN 19
FIGURE 2 KEY DATA FROM SECONDARY SOURCES 20
FIGURE 3 DATA FROM PRIMARY SOURCES 21
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 23
FIGURE 5 MARKET SIZE ESTIMATION : TOP-DOWN APPROACH 24
FIGURE 6 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 25
FIGURE 7 POLYMER EMULSIONS MARKET: DATA TRIANGULATION 26
FIGURE 8 POLYMER EMULSION MARKET: BY APPLICATION 29
FIGURE 9 POLYMER EMULSION MARKET: BY TYPE 30
FIGURE 10 PAINTS and COATINGS AND ADHESIVES and SEALANTS APPLICATIONS TO DRIVE THE POLYMER EMULSION MARKET, BETWEEN 2015 AND 2020 31
FIGURE 11 POLYMER EMULSION REGIONAL MARKET SHARE IN 2014, AND CAGR (2015-2020) 32
FIGURE 12 POLYMER EMULSION MARKET TO REGISTER HIGH GROWTH BETWEEN
2015 AND 2020 33
FIGURE 13 MARKET IN ASIA-PACIFIC IS PROJECTED TO GROW AT THE HIGHEST RATE, BETWEEN 2015 AND 2020 34
FIGURE 14 CHINA ACCOUNTED FOR THE LARGEST SHARE OF THE ASIA-PACIFIC POLYMER EMULSION MARKET, IN 2015 35
FIGURE 15 MALAYSIA TO REGISTER THE FASTEST GROWTH RATE DURING 2015-2020 36
FIGURE 16 PAINTS and COATINGS ACCOUNTS FOR THE LARGEST SHARE OF THE MARKET 37
FIGURE 17 POLYURETHANE DISPERSION: THE FASTEST GROWING SEGMENT OF POLYMER EMULSION BETWEEN 2015 AND 2020 38
FIGURE 18 ACRYLICS IS THE LEADING SEGMENT, BY TYPE, IN THE EMERGING ECONOMIES 39
FIGURE 19 ASIA-PACIFIC HAS THE HIGHEST GROWTH POTENTIAL IN THE POLYMER EMULSION MARKET AMONG OTHER REGIONS 39
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES IN POLYMER EMULSION MARKET 43
FIGURE 21 VALUE-CHAIN ANALYSIS 47
FIGURE 22 PORTER'S FIVE FORCES ANALYSIS 48
FIGURE 23 POLYURETHANE DISPERSION IS THE FASTEST GROWING TYPE IN THE POLYMER EMULSION MARKET, 2015 VS. 2020 52
FIGURE 24 ASIA-PACIFIC: THE FASTEST-GROWING MARKET FOR SB LATEX CHEMICAL TYPE, 2015 VS. 2020 55
FIGURE 25 ASIA-PACIFIC HAS THE LARGEST SHARE OF VINYL ACETATE POLYMER IN POLYMER EMULSION MARKET 57
FIGURE 26 PAPER and PAPERBOARD TO WITNESS THE HIGHEST DEMAND, 2015-2020 62
FIGURE 27 ASIA-PACIFIC IS THE FASTEST-GROWING MARKET FOR PAINTS and COATINGS 64
FIGURE 28 ASIA-PACIFIC TO WITNESS THE FASTEST GROWTH, 2015-2020 66
FIGURE 29 ASIA-PACIFIC: THE FASTEST-GROWING REGION IN ADHESIVES and SEALANTS APPLICATION, 2015 VS. 2020 68
FIGURE 30 RAPID GROWTH MARKETS ARE EMERGING AS NEW STRATEGIC LOCATIONS 72
FIGURE 31 POLYMER EMULSION MARKET IN ASIA-PACIFIC HAS THE HIGHEST GROWTH POTENTIAL 73
FIGURE 32 MALAYSIA THE FASTEST-GROWING MARKET IN ASIA-PACIFIC, 2014 75
FIGURE 33 GERMANY IS THE MOST LUCRATIVE MARKET IN EUROPE, 2014 86
FIGURE 34 NORTH AMERICA: THE SECOND FASTEST-GROWING POLYMER EMULSION MARKET, 2015-2020 95
FIGURE 35 BRAZIL IS THE LARGEST AND THE FASTEST-GROWING MARKET IN ROW 101
FIGURE 36 COMPANIES PRIMARILY ADOPTED ORGANIC GROWTH STRATEGIES 107
FIGURE 37 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY, 2010-2015 108
FIGURE 38 DEVELOPMENTAL SHARE, BY COMPANY, 2010-2015 109
FIGURE 39 REGIONAL REVENUE MIX OF MAJOR MARKET PLAYERS 112
FIGURE 40 BASF SE.: COMPANY SNAPSHOT 113
FIGURE 41 SWOT ANALYSIS 115
FIGURE 42 ARKEMA SA: COMPANY SNAPSHOT 116
FIGURE 43 SWOT ANALYSIS 117
FIGURE 44 DIC CORPORATION.: COMPANY SNAPSHOT 119
FIGURE 45 SWOT ANALYSIS 121
FIGURE 46 MOMENTIVE PERFORMANCE MATERIALS HOLDINGS LLC.: COMPANY SNAPSHOT 122
FIGURE 47 NUPLEX INDUSTRIES LTD.: COMPANY SNAPSHOT 125
FIGURE 48 SWOT ANALYSIS 126
FIGURE 49 AKZO NOBEL N.V: COMPANY SNAPSHOT 128
FIGURE 50 SWOT ANALYSIS 130
FIGURE 51 ASAHI KASEI CORPORATION: COMPANY SNAPSHOT 131
FIGURE 52 SWOT ANALYSIS 132
FIGURE 53 ASIAN PAINTS LTD.: COMPANY SNAPSHOT 134
FIGURE 54 SWOT ANALYSIS 136
FIGURE 55 CELANESE CORPORATION.: COMPANY SNAPSHOT 137
FIGURE 56 SWOT ANALYSIS 139
FIGURE 57 CLARIANT AG.: COMPANY SNAPSHOT 140
FIGURE 58 SWOT ANALYSIS 141
FIGURE 59 CYTEC INDUSTRIES INC.: COMPANY SNAPSHOT 143
FIGURE 60 SWOT ANALYSIS 144
FIGURE 61 FINANCIERA MADERERA, S.A. : COMPANY SNAPSHOT 145
FIGURE 62 THE DOW CHEMICALS: COMPANY SNAPSHOT 147
FIGURE 63 SWOT ANALYSIS 149
FIGURE 64 OMNOVA SOLUTIONS: COMPANY SNAPSHOT 150
FIGURE 65 SWOT ANALYSIS 152
FIGURE 66 TRINSEO S.A.: COMPANY SNAPSHOT 153
FIGURE 67 SWOT ANALYSIS 154
FIGURE 68 WACKER CHEMIE AG: COMPANY SNAPSHOT 155
FIGURE 69 SWOT ANALYSIS 156

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