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Consumer and Market Insights: Fragrances Market in Hungary

  • September 2015
  • -
  • GlobalData
  • -
  • 45 pages

Summary
Declining inflation rates and rising disposable income in Hungary support the growth of consumer packaged goods market. In terms of market size the Hungarian Fragrances market is led by Female Fragrances category. Avon was the leading brand across categories in 2014 in the Hungarian Fragrances market.

Key Findings
- Across the three analysed categories, the Female Fragrances is the leading category in terms of market size and is also forecast to register the fastest value growth at a CAGR of 2.1% during 2014-2019.

- The Mass Fragrances segment holds the major market share in both the Male and Female Fragrances categories, while Premium Fragrances segments with 63.8% share leads within the Unisex Fragrances category.

- The Hungarian Fragrance market is competitive with brands like Avon, Adidas and 4711 accounts for major market share.

-  Hypermarkets and Supermarkets led the distribution of Fragrance products in Hungary and accounted for 65.3% distribution share in 2014, followed by Health and Beauty Stores with a 12.2% share.

Synopsis
The Canadean's Consumer and Market Insights report on the Fragrance sector in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Health and Beauty Stores, Convenience Stores and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: Glass, rigid plastics, others; containers: Bottle and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Fragrances Market in Hungary
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Hungary Fragrances market
- Historical and projected consumption in the Hungary Fragrances market
- Degree of trade up/down-trade in the Hungary Fragrances market
- Market volume of Hungary Fragrances by category
- Historical and project market value of Hungary Fragrances by category
- Winners and losers in the Hungary Fragrances market
- Average category level pricing in the Hungary Fragrances market
- Segment share of the category and change in market share in the Hungary Fragrances market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hungary food market
- Leading distribution channels in the Hungary Fragrances market
- Leading distribution channels by category in the Hungary Fragrances market

Packaging
- Hungary Fragrances market by type of packaging
- Hungary Fragrances market by type of packaging closure/outer
- Hungary Fragrances market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Hungary Fragrances market
- Private label performance compare to national brands in the Hungary Fragrances market
- Leading brands in the Hungary Fragrances market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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