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Consumer and Market Insights: Fragrances Market in Mexico

  • September 2015
  • -
  • GlobalData
  • -
  • 45 pages

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Summary
A large young population with growing disposable income offers growth opportunities to the Fragrances manufacturers in South Africa. Female Fragrances is the leading value category and is also forecast to register the fastest growth during 2014-2019. The retail distribution market is fragmented with presence of direct selling companies such as Jafra Cosmnetics and Avon Cosmetics

Key Findings
- Female Fragrances is the largest category and is forecast to be the fastest growing during 2014-2019

- The Mexican Fragrances market is dominated by international players such as Vorwerk and Co. KG, Avon Products, Inc. and Coty, Inc.

- Mass Fragrances segment is the most popular segment across all the Fragrances categories

-  Hypermarkets and Supermarkets is the leading distribution channel for Fragrances and accounted for 16.3% distribution share in 2014 followed by Department Stores

Synopsis
Canadean's Consumer and Market Insight report on the Fragrances market in Mexico provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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