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  5. > Consumer and Market Insights: Fragrances Market in the Netherlands

Summary
Improving economic conditions are creating growth opportunities in the Dutch Fragrances market. The Dutch Fragrances market registered a moderate growth during 2009-2014 and was led by the Female Fragrances category in value. Hypermarkets and Supermarkets was the leading distribution channel, followed by sales through the Department Stores.

Key Findings
- The Dutch Fragrances market is forecast to register higher growth in value and volume terms during 2014-2019 compared to 2009-2014.

- The Female Fragrances category has the highest volume share in the overall Fragrances. However, The Unisex Fragrances category is forecast to register the fastest growth during 2014-2019.

- Health and Beauty Stores was the leading distribution channel with a 37.3% share of the overall Fragrances distribution in 2014. It was followed by Department Stores which had a 24.3% share.

- CK One is the leading brand in the Unisex Fragrances category; however, the market for Male Fragrances category is highly fragmented.

Synopsis
Canadean's Consumer and Market Insights report on the Fragrances Market in The Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Fragrance and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Fragrances Market in the Netherlands
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Netherlands Fragrances market
- Historical and projected consumption in the Netherlands Fragrances market
- Degree of trade up/down-trade in the Netherlands Fragrances market
- Market volume of Netherlands Fragrances by category
- Historical and project market value of Netherlands Fragrances by category
- Winners and losers in the Netherlands Fragrances market
- Average category level pricing in the Netherlands Fragrances market
- Segment share of the category and change in market share in the Netherlands Fragrances market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Netherlands food market
- Leading distribution channels in the Netherlands Fragrances market
- Leading distribution channels by category in the Netherlands Fragrances market

Packaging
- Netherlands Fragrances market by type of packaging
- Netherlands Fragrances market by type of packaging closure/outer
- Netherlands Fragrances market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Netherlands Fragrances market
- Private label performance compare to national brands in the Netherlands Fragrances market
- Leading brands in the Netherlands Fragrances market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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