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Consumer and Market Insights: Fragrances Market in Poland

  • September 2015
  • -
  • Canadean Ltd
  • -
  • 45 pages

Summary
A large working population with rising disposable incomes, is driving the growth of consumer packaged goods in Poland. The Fragrances market is forecast to register high growth during 2014-2019 which will be led by the Female Fragrances category. Low inflation of personal care products is motivating the consumers to seek out premium Fragrances in Poland.

Key Findings
- The Polish Fragrances market is forecast to register higher growth in value terms at a CAGR of 6.7% during 2014-2019 compared to 5.3% during 2009-2014 owing to increased consumer confidence to spend on non-essential products such as Fragrances supported by their rising disposable incomes

- Of the three Fragrances categories analyzed, Female Fragrances will remain the largest category and is also forecast to register the fastest growth at a CAGR of 7.0% during 2014-2019

- The Polish Fragrances market is dominated by many international players such as Coty, Inc., Avon products, Inc., and The Procter and Gamble Company

- The Female Fragrances category is forecast to gain market share in value terms by 0.8% during 2014-2019 in New Zealand

-  Hypermarkets and Supermarkets was the leading distribution channel for Fragrances and accounted for 52.6% distribution share in 2014

Synopsis
Canadean's Consumer and market Insight report on the Fragrances market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Fragrances Market in Poland
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Poland Fragrances market
- Historical and projected consumption in the Poland Fragrances market
- Degree of trade up/down-trade in the Poland Fragrances market
- Market volume of Poland Fragrances by category
- Historical and project market value of Poland Fragrances by category
- Winners and losers in the Poland Fragrances market
- Average category level pricing in the Poland Fragrances market
- Segment share of the category and change in market share in the Poland Fragrances market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Poland food market
- Leading distribution channels in the Poland Fragrances market
- Leading distribution channels by category in the Poland Fragrances market

Packaging
- Poland Fragrances market by type of packaging
- Poland Fragrances market by type of packaging closure/outer
- Poland Fragrances market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Poland Fragrances market
- Private label performance compare to national brands in the Poland Fragrances market
- Leading brands in the Poland Fragrances market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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