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  5. > Consumer and Market Insights: Fragrances Market in South Africa

Summary
Rising disposable income of the large working population is driving the consumer spending will create better growth opportunities in the South African Fragrances market. Female Fragrances is the leading value category, while the Male Fragrances category is forecast to register the fastest growth during 2014-2019. Hypermarkets and Supermarkets is the preferred distribution channel for purchasing Fragrances in South Africa.

Key Findings
- The South African Fragrances market is forecast to grow at a higher CAGR of 6.9% during 2014-2019 than 5.5% during 2009-2014 owing to rising demand for Male Fragrance products in the country

- In the South African Fragrances market Female Fragrances will remain the largest category while Male Fragrances is forecast to be the fastest growing category at a CAGR of 6.9% during 2014-2019

- The South African Fragrances market is dominated by international players such as The Procter and Gamble Company, Avon Products, Inc., and Coty, Inc.

- Rising inflation of personal care products in South Africa will strengthen the demand for value for money Fragrances among the consumers

-  Hypermarkets and Supermarkets is the leading distribution channel for Fragrances and accounted for 48.7% distribution share in 2014 and also registered the fastest growth at a CAGR of 6.5% during 2011-2014

Synopsis
The Consumer and market Insight report on the Fragrances market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Fragrances Market in South Africa
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the South Africa Fragrances market
- Historical and projected consumption in the South Africa Fragrances market
- Degree of trade up/down-trade in the South Africa Fragrances market
- Market volume of South Africa Fragrances by category
- Historical and project market value of South Africa Fragrances by category
- Winners and losers in the South Africa Fragrances market
- Average category level pricing in the South Africa Fragrances market
- Segment share of the category and change in market share in the South Africa Fragrances market

Retail Landscape and Key Distribution Channels
- Leading retailers in the South Africa food market
- Leading distribution channels in the South Africa Fragrances market
- Leading distribution channels by category in the South Africa Fragrances market

Packaging
- South Africa Fragrances market by type of packaging
- South Africa Fragrances market by type of packaging closure/outer
- South Africa Fragrances market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the South Africa Fragrances market
- Private label performance compare to national brands in the South Africa Fragrances market
- Leading brands in the South Africa Fragrances market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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