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Consumer and Market Insights: Fragrances Market in South Korea

  • September 2015
  • -
  • GlobalData
  • -
  • 44 pages

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Summary
Steady increase in GDP per capita provides growth opportunities for the consumer packaged goods market in South Korea.The Fragrances market in South Korea registered a high growth during 2009-2014 and was led by the Female Fragrances category in value. Hypermarkets and Supermarkets is the leading distribution channel in this market, followed by sales through the Health and Beauty Stores.

Key Findings
- The South Korean Fragrances market is forecast to register higher growth in value terms during 2014-2019 compared to 2009-2014.

- The Female Fragrances category has the highest volume share and the fastest growth in the overall Fragrances market during 2014-2019.

- Hypermarkets and Supermarkets is the leading distribution channel accounting for 54.7% of the overall Fragrances distribution in 2014.

- John Varvatos is the leading brand in the Male Fragrances category and Calvin Klein is the leading brand in the Unisex Fragrances category

Synopsis
Canadean's Consumer and Market Insights in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Fragrance and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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ref:plp2015

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