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  5. > Consumer and Market Insights: Fragrances Market in Ukraine

Consumer and Market Insights: Fragrances Market in Ukraine

  • September 2015
  • -
  • Canadean Ltd
  • -
  • 44 pages

Summary
Ukraine's Fragrances market is led by the Female Fragrances category in both value and volume terms. The market is led by popular international brand such as Calvin Klein, Oriflame and Avon. Male Fragrances is forecast to be the fastest growing category during 2014-2019. Health and Beauty Stores is the leading distribution channel while sales through Convenience Stores registered the fastest growth during 2011-2014.

Key Findings
- The economic growth in Ukraine slowed down due to the current political instability in the country.

- The Fragrances market in Ukraine is forecast to register marginally higher growth in value and volume terms during 2014-2019 compared to 2009-2014.

- The Female Fragrances category has the highest volume share in the overall Fragrances market.

- The Male Fragrances category is forecast to register the fastest growth in value terms during 2014-2019.

- Health and Beauty Stores is the leading distribution channel across Fragrances categories

- Glass is the most commonly used packaging material in the Fragrances market in Ukraine.

Synopsis
Canadean's Consumer and market Insight report on the Fragrances market in Ukraine provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Female Fragrances, Male Fragrances and Unisex Fragrances with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Department Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, rigid plastics, rigid metal and others; container data for: bottle and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Fragrances Market in Ukraine
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Ukraine Fragrances market
- Historical and projected consumption in the Ukraine Fragrances market
- Degree of trade up/down-trade in the Ukraine Fragrances market
- Market volume of Ukraine Fragrances by category
- Historical and project market value of Ukraine Fragrances by category
- Winners and losers in the Ukraine Fragrances market
- Average category level pricing in the Ukraine Fragrances market
- Segment share of the category and change in market share in the Ukraine Fragrances market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Ukraine food market
- Leading distribution channels in the Ukraine Fragrances market
- Leading distribution channels by category in the Ukraine Fragrances market

Packaging
- Ukraine Fragrances market by type of packaging
- Ukraine Fragrances market by type of packaging closure/outer
- Ukraine Fragrances market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Ukraine Fragrances market
- Private label performance compare to national brands in the Ukraine Fragrances market
- Leading brands in the Ukraine Fragrances market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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