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Consumer and Market Insights: Spirits Market in Austria

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 54 pages

Summary
The Austrian Spirits market is forecast to register moderate growth both in value and volume terms during 2014-2019. Liqueurs is the largest category both in value and volume terms. Gin and Genever will be the fastest growing category by value during 2014-2019. On-trade distribution has a dominant share in the Austrian Spirits market.

Key Findings
- Of the eight categories analyzed, Tequila and Mezcal will be the fastest growth category, registering a high CAGR of 9.5% during 2009-2019

- Hypermarkets and Supermarkets is the leading distribution channel in the Austrian Wine and Spirits market accounting for 35.5% of share in 2014

- The use of Rigid Plastics for packaging Spirits is forecast to grow at a CAGR of 2.4% during 2014-2019

- Private label products had high market penetration of 13.0% in 2014. They compete with brands, which has resulted in a Private Label products gaining market share from brands during 2011-2014

- The Austrian Spirits market is highly competitive and is led by the international players Eristoff and Mautner Rum

Synopsis
Canadean's Consumer Market and Insights report on the Spirits market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in Austria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Austria Spirits market
- Historical and projected consumption in the Austria Spirits market
- Degree of trade up/down-trade in the Austria Spirits market
- Market volume of Austria Spirits by category
- Historical and project market value of Austria Spirits by category
- Winners and losers in the Austria Spirits market
- Average category level pricing in the Austria Spirits market
- Segment share of the category and change in market share in the Austria Spirits market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austria food market
- Leading distribution channels in the Austria Spirits market
- Leading distribution channels by category in the Austria Spirits market

Packaging
- Austria Spirits market by type of packaging
- Austria Spirits market by type of packaging closure/outer
- Austria Spirits market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Austria Spirits market
- Private label performance compare to national brands in the Austria Spirits market
- Leading brands in the Austria Spirits market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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