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Consumer and Market Insights: Spirits Market in Bulgaria

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 52 pages

Summary
Specialty Spirits is the largest category in both value and volume terms in the spirits market in Bulgaria led by Raki segment. The Whiskey category is forecast to register fastest growth during 2014-2019. Hypermarkets and Supermarkets is the leading distribution channel in Bulgaria's Spirits market and registered fastest growth during 2011-2014.

Key Findings
- Growing GDP per capita and low inflation rates provide opportunities in Bulgaria's consumer goods market

- Bulgaria's Spirit market is forecast to grow at a higher rate in value terms during 2014-2019 compared to 2009-2014

- The Specialty Spirits category has the largest volume share in the Bulgaria's Spirits market

- The Whiskey category is forecast to register the fastest growth in value terms during 2014-2019

- On-trade is the leading distribution channel in the Gin and Genever category

- Screw Top is the preferred closure type in Bulgaria's Spirits market

Synopsis
Canadean's Consumer and market insight report on the Spirits market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in Bulgaria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Bulgaria Spirits market
- Historical and projected consumption in the Bulgaria Spirits market
- Degree of trade up/down-trade in the Bulgaria Spirits market
- Market volume of Bulgaria Spirits by category
- Historical and project market value of Bulgaria Spirits by category
- Winners and losers in the Bulgaria Spirits market
- Average category level pricing in the Bulgaria Spirits market
- Segment share of the category and change in market share in the Bulgaria Spirits market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Bulgaria food market
- Leading distribution channels in the Bulgaria Spirits market
- Leading distribution channels by category in the Bulgaria Spirits market

Packaging
- Bulgaria Spirits market by type of packaging
- Bulgaria Spirits market by type of packaging closure/outer
- Bulgaria Spirits market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Bulgaria Spirits market
- Private label performance compare to national brands in the Bulgaria Spirits market
- Leading brands in the Bulgaria Spirits market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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