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Consumer and Market Insights: Spirits Market in Canada

  • September 2015
  • -
  • Canadean Ltd
  • -
  • 60 pages

Summary
Growing GDP per capita, supported by a growing young population and low inflation rates will drive the market for Spirits in Canada. The Specialty Spirits category will register the fastest growth at a CAGR of 8.3% in local currency terms during 2014-2019 and will be followed by the Liqueurs category with a CAGR of 6.5%. Premiumization and product innovation will contribute to growing sales value and help expand the market share of Spirits.

Key Findings
- Increasing GDP per capita and low inflation rate to support consumer spending in Canada

- The Whiskey category accounted for the highest value with 27.7% share in the Spirits market in 2014.

- The Specialty Spirits category will register the fastest growth at a CAGR of 8.3% in local currency terms during 2014-2019 and will be followed by the Liqueurs category with a CAGR of 6.5%.

- Food and Drinks Specialists is the leading distribution channel and it accounted for 43.0% of the overall Spirits distribution in 2014.

- Mixology is driving the trend of new tastes and flavors in Canada's Spirits market.

- Whiskey is gaining popularity among women in Canada

- Manufacturers are focusing on innovation in not only ingredients but also in packaging to remain competitive in the market

Synopsis
The report on the Spirits market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Whiskey, Rum, Vodka, Liqueurs, Specialty Spirits, Gin and Genever and Tequila and Mezcal categories , with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Spirits and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

- Consumer level trends: Top four consumer trends which influence prepared meals consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving prepared meals consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in Canada
Table of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Canada Spirits market
Historical and projected sales in the Canada Spirits market
Degree of trade up/down-trade in the Canada Spirits market
Comparison of Canada Spirits market compared to other key countries
Market volume of Canada Spirits by category
Historical and project market value of Canada Spirits by category
Winners and losers in the Canada Spirits market
Segment share of the category and change in market share in the Canada Spirits market
Penetration of private label, by categories, in the Canada Spirits market
Private label performance compare to national brands in the Canada Spirits market
Leading companies in the Canada Spirits market by category
Leading brands in the Canada Spirits market by category
Retailer and packaging
Leading retailers in the Canada food market
Leading distribution channels in the Canada Spirits market
Leading distribution channels by category in the Canada Spirits market
Canada Spirits market by type of packaging
Canada Spirits market by type of packaging closure/outer
Canada Spirits market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Canada Spirits market
Private Label consumption occasions by age and gender in the Canada Spirits market
Under/Over-consumption levels in the Canada Spirits market by gender and age
Consumption frequency by type of consumer in the Canada Spirits market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Canada Spirits market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Canada Spirits market
Market volume of the Canada Spirits market by category and trend
For leading trends in the Canada Spirits market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Canada Spirits market
How to target the trend in the Canada Spirits market
How the trend will evolve in the Canada Spirits market
Innovation examples
New product examples launched in the Canada Spirits market
New product examples launched in the global Spirits market
Actions and Recommendations
How to successfully target key trends in the Canada Spirits market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions

List of Tables
Table 1: Country indicators - overall alcoholic drinks value and volume, 2014
Table 2: Market value analysis in CAD and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (CAD) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (CAD, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall alcoholic drinks, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

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