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Consumer and Market Insights: Spirits Market in Greece

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 53 pages

Summary
The Greek Spirits market is forecast to grow at a higher rate in value terms during 2014-2019 compared to 2009-2014. Liqueurs will remain the largest as well as fastest growth category in volume terms during 2014-2019. Food and Drinks Specialists is the leading distribution channel in the Greek Spirits market.

Key Findings
- Of the eight categories analyzed, Liqueurs will be the fastest growth category, registering a CAGR of 7.7% during 2009-2019

- Food and Drinks Specialists is the leading distribution channel in the Greek Wine and Spirits market accounting for more than one-thirds of the distribution share

- Liqueurs category will gain market share in value terms during 2014-2019

- The Greek Spirits market is highly competitive led by international players Bacardi Limited, Grupo Cuervo and Diageo Plc

Synopsis
Canadean's Consumer and Market Insights report on the Spirits market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in Greece
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Greece Spirits market
- Historical and projected consumption in the Greece Spirits market
- Degree of trade up/down-trade in the Greece Spirits market
- Market volume of Greece Spirits by category
- Historical and project market value of Greece Spirits by category
- Winners and losers in the Greece Spirits market
- Average category level pricing in the Greece Spirits market
- Segment share of the category and change in market share in the Greece Spirits market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Greece food market
- Leading distribution channels in the Greece Spirits market
- Leading distribution channels by category in the Greece Spirits market

Packaging
- Greece Spirits market by type of packaging
- Greece Spirits market by type of packaging closure/outer
- Greece Spirits market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Greece Spirits market
- Private label performance compare to national brands in the Greece Spirits market
- Leading brands in the Greece Spirits market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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