1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Spirits Market Trends
  5. > Consumer and Market Insights: Spirits Market in Peru

Consumer and Market Insights: Spirits Market in Peru

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 53 pages

Summary
Increasing disposable income and large base of young consumer supports the growth in consumer packaged goods market in Peru. Peru's Spirits market is a high growth market and is led by the Rum category in volume terms. The Vodka category will lead the Peru Spirits market during 2014-2019 in terms of growth. The On-trade distribution dominant share in the Gin and Genever and the Tequila and Mezcal categories.

Key Findings
- Across the eight Spirits categories analyzed, Rum was the largest category by volume with a 44.7% market share in 2014. The Vodka category is forecast to register the fastest value growth at a CAGR of 12.9% during 2014-2019

- The Peruvian Spirits market is fragmented with a number of market players competing for market share, few of them are Diageo plc, Pernod Ricard S.A. and Bacardi Limited

- Light Rum is the larger value segment within the Rum category and is forecast to register higher growth compared to the Dark Rum segments within the Rum category during 2014-2019

- The Spirits market in Peru accounts for more than one-third of the overall Wine and Spirits retail sales by volume

Synopsis
The Canadean's Consumer and Market Insights report on the Spirits market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in Peru
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Peru Spirits market
- Historical and projected consumption in the Peru Spirits market
- Degree of trade up/down-trade in the Peru Spirits market
- Market volume of Peru Spirits by category
- Historical and project market value of Peru Spirits by category
- Winners and losers in the Peru Spirits market
- Average category level pricing in the Peru Spirits market
- Segment share of the category and change in market share in the Peru Spirits market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Peru food market
- Leading distribution channels in the Peru Spirits market
- Leading distribution channels by category in the Peru Spirits market

Packaging
- Peru Spirits market by type of packaging
- Peru Spirits market by type of packaging closure/outer
- Peru Spirits market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Peru Spirits market
- Private label performance compare to national brands in the Peru Spirits market
- Leading brands in the Peru Spirits market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Spirits Global Industry Almanac_2016

Spirits Global Industry Almanac_2016

  • $ 2995
  • Industry report
  • November 2016
  • by MarketLine

Summary Global Spirits industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile ...

Southeast Europe: market of ouzo, arrack and similar spirits

Southeast Europe: market of ouzo, arrack and similar spirits

  • $ 1979
  • Industry report
  • November 2016
  • by Williams&Marshall Strategy

This report presents a strategic analysis of the ouzo, arrack and similar spirits market in Southeast Europe and a forecast for its development in the medium term. It provides a comprehensive overview ...

Benelux: market of calvados, plum, pear, and cherry spirits

Benelux: market of calvados, plum, pear, and cherry spirits

  • $ 1979
  • Industry report
  • November 2016
  • by Williams&Marshall Strategy

This report presents a strategic analysis of the calvados, plum, pear, and cherry spirits market in the Benelux countries and a forecast for its development in the medium term. It provides a comprehensive ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.