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Consumer and Market Insights: Spirits Market in Portugal

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 55 pages

Summary
Whiskey is the largest category in both value and value terms in the spirits market in Portugal. It is also forecast to register the fastest growth during 2014-2019. On-Trade Sales is the leading distribution channel in Portugal's Spirits market while sales through Hypermarket and Supermarkets registered decline growth during 2011-2014.

Key Findings
- Economic recovery will provide growth opportunities to manufacturers of consumer goods in Portugal

- Portugal's Spirit market is forecast to grow at a lower rate both in value and volume terms during 2014-2019

- The Whiskey category has the largest volume share in Portugal's Spirits market

- The Whiskey category will register the fastest growth in value terms during 2014-2019

- On-Trade sales is the leading distribution channel in the Spirits market in Portugal

- Glass is the only packaging material used in the Spirits market in Portugal.

Synopsis
Canadean's Consumer and market insight report on the Spirits market in Portugal provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in Portugal
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Portugal Spirits market
- Historical and projected consumption in the Portugal Spirits market
- Degree of trade up/down-trade in the Portugal Spirits market
- Market volume of Portugal Spirits by category
- Historical and project market value of Portugal Spirits by category
- Winners and losers in the Portugal Spirits market
- Average category level pricing in the Portugal Spirits market
- Segment share of the category and change in market share in the Portugal Spirits market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Portugal food market
- Leading distribution channels in the Portugal Spirits market
- Leading distribution channels by category in the Portugal Spirits market

Packaging
- Portugal Spirits market by type of packaging
- Portugal Spirits market by type of packaging closure/outer
- Portugal Spirits market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Portugal Spirits market
- Private label performance compare to national brands in the Portugal Spirits market
- Leading brands in the Portugal Spirits market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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