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Trends and Forecasts for the HEVC Video Encoder and Transcoder Market in M&E Applications : Low Penetration and Soaring Growth Rates Make HEVC a Hotbed of Innovation, But also of Uncertainty
This insight provides 5-year forecasts for the sale of professional encoders and transcoders in the M&E ecosystem. Elect vendors are highlighted that stand out in the 2014 to 2015 timeframe on account of a strong value proposition and consequent market leadership. This insight also provides select base year numbers and forecasts for HEVC-enabled devices such as tablets, phones, and smart TV sets. This private market insight complements a number of related market engineering studies from the Digital Media team at Frost & Sullivan, including coverage of broadcast and DTT encoders, Pay TV encoders, enterprise encoders and transcoders, media and entertainment transcoders, and consumer video-enabled devices.
-As of December 2014, Frost and Sullivan estimates that less than HEVC channels have been commercially shipped globally. However, more than times this number are in evaluation today, and the momentum towards testing and adoption is growing.
- It will take at least more years, and realistically closer to 8 years, for HEVC to play a dominant role in the video ecosystem. However, in contrast to a projected % 5-year CAGR for the total video encoding-transcoding industry, the revenue CAGR for HEVC in media and entertainment (M&E) applications is expected to be approximately %.
- Closed-loop applications such as primary backhaul and managed video on demand (VOD), as expected, are proving to be enthusiastic early adopters of HEVC. After a promising start, enterprise video conferencing has stalled and unexpectedly, Apple was very early in rolling out HEVC within its FaceTime video chat application. Return on investment (ROI) models for these use cases show that customers can recoup investments within months, if not within a year, while also deriving productivity and/or top-line benefits.
- For encoders, software architectures with hardware acceleration are most common. There is considerable R&D effort ongoing to develop more power-efficient cores, but ongoing flux in the standard and the niche status of HEVC for the time being are restraining pure hardware implementations both in professional appliances and on consumer devices.
- As of now, HEVC is offering % to % better performance than state-of-the-art AVC, depending on latency requirements and computational resources.
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