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Germany Consumer Electronics Report Q4 2016

  • September 2016
  • -
  • Business Monitor International
  • -
  • 61 pages

Includes 3 FREE quarterly updates

BMI View: We forecast a second successive year of decline in German consumer electronics spending in2016, but still a significant improvement over market conditions in 2015. US dollar appreciation hitconsumer electronics spending through higher local currency prices in Germany in 2015, whichexacerbated negative technology trends, but both the euro-USD exchange rate and technology trends areless hostile in 2016 and will contribute to improved performance even with the downside introduced as aresult of Brexit. The medium-term outlook is buoyed by our forecast for euro appreciation from 2017, butvolume growth potential is limited due to the maturity of the German market where vendors will be relianton replacement spending.

Latest Updates And Industry Developments

- Computer Hardware Sales: USD23.8bn in 2016 to USD28.2bn in 2020. Euro appreciation has upsidepotential for PC replacement spending over the medium term, particularly hybrid notebooks, butincreasingly powerful smartphones could cannibalise some of these sales.

- AV And Gaming Sales: USD10.4bn in 2016 to USD11.3bn in 2020. Demand will continue to fluctuatewith major sports events that concentrate TV set upgrades, but with the digital camera market still indecline we expect AV will be the underperforming segment over the medium term.

- Mobile Handset Sales: USD12.1bn in 2016 to USD12.6bn in 2020. A saturated smartphone marketmeans much slower growth versus the period up to 2014 when large number of first-time smartphonebuyers was the primary engine of growth.

Table Of Contents

Germany Consumer Electronics Report Q4 2016
BMI Industry View 7
Latest Updates And Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Germany 2014-2020) 16
Industry Risk/Reward Index 17
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Germany 2014-2020) 20
AV Devices 26
Table: AV Sales (Germany 2014-2020) 26
Mobile Handsets 31
Table: Mobile Communications (Germany 2014-2020) 31
Industry Trends And Developments 38
Consumer Electronics Trade 38
Table: Western Europe Consumer Electronics (CE) Trade, 2010-2015 38
Table: Germany Consumer Electronics Trade, 2010-2015 39
Consumer Electronics Industry 40
Table: Germany Consumer Electronics Industry, 2009-2014 43
Regulatory Development 45
Table: Government Authority 45
Competitive Landscape 47
Germany Consumer Electronics Vendors 47
EMEA Consumer Electronics Vendor Performance - 2015 48
Table: Computer Hardware 48
Table: TV Sets 49
Table: Mobile Phones 49
Retailers 50
Table: Selected Electronics Retailers 50
Table: Selected E-Commerce Companies And Online Marketplaces 51
Demographic Forecast 52
Demographic Outlook 52
Table: Population Headline Indicators (Germany 1990-2025) 53
Table: Key Population Ratios (Germany 1990-2025) 53
Table: Urban/Rural Population and Life Expectancy (Germany 1990-2025) 54
Table: Population By Age Group (Germany 1990-2025) 54
Table: Population By Age Group % (Germany 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

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