Online Games Publishers and Market in Asia

  • November 2010
  • -
  • Pearl Research

This study analyzes more than 25 top online game publishers in Asia. Pearl Research’s “Online Game Publishers in Asia” study contains profiles of key market players including market share, financial data, key metrics, product analysis; and strategic outlook.
Companies covered in the report include Changyou, CJ Internet, Giant Interactive, NCsoft, Neowiz, Netease, Nineyou, NHN, Perfect World, Shanda, Soft-World, Tencent and Vinagames and much more. Pearl Research has also compiled an exclusive Relationship Matrix tracking licensing deals, investment, and mergers and acquisitions across the region.



Table Of Contents

TABLE OF CONTENTS
I. EXECUTIVE SUMMARY 3
MMORPG 5
CASUAL GAMES 6
Casual Games Revenue Models 6
In-Game Advertising 7

MARKET TRENDS 8

II. CHINESE GAME OPERATORS 11
GIANT INTERACTIVE GROUP 15
NETEASE 31
NETDRAGON 44
SHANDA GAMES 53
CHANGYOU 65
TENCENT 75
THE9 LIMITED 84
PERFECT WORLD 92
CDC GAMES 105
GUANGYU HUAXIA 107
9YOU 108
KINGSOFT 111
LINEKONG 116

III. KOREAN GAME OPERATORS 117
CJ INTERNET 119

NEOWIZ 123

NEXON 128

NCSOFT 131

NHN 139

GRAVITY 145

IV. TAIWANESE, INDIAN AND VIETNAMESE GAME OPERATORS 146

CONCLUSIONS 162


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